Link building is a difficult yet crucial component of SEO. Link building is like gathering social proof. Google wants strong, clear links to your content. They show you are reliable and informative. It’s important to base your SEO strategy on reliable link building statistics.
Link building statistics offer assistance we learn from the most recent investigation on the effect of link building. Without links, ranking for competitive catchphrases in your specialty is impossible.
If you seek good link-building services, you may wonder how effective they are. Or, you may be writing about the impact of link building on SEO. In either case, the following stats will help.
Link Building Strategies and Practices Statistics
Link building can be a troublesome task, and it’s not simple to come up with a clear strategy for success. The link building stats below can help you. They show the common methods used by marketers and businesses.
Over 40% of marketers believe content marketing is the best way to create passive links
Many marketers take a more inactive approach to link building. These marketers hope to earn links by creating content. They don’t want to build links actively. This is the only truly white hat approach to link building. Other, more aggressive strategies violate Google’s webmaster guidelines.
In 2021, the most popular link-building strategy was content marketing. It focused on targeting link building
The Skyscraper Technique is a well known technique utilized in these sorts of content marketing campaigns. The idea is to find high-ranking content that has a lot of backlinks, create a far better version of it, and then contact the sites that have connected to it and ask them to link to your site instead.
89% of marketers make substance with the objective of building links
Infographics, list posts, and skyscraper posts are a few of the sorts of substance that draw in the most links. If you need to make substance with the objective of building links, center on this sort of substance.
54% of businesses build links through competitor examination and link targeting
With so numerous SEO apparatuses accessible, it’s less demanding than ever to keep tabs on your competitors. With devices like Ahrefs and SEMRush, you can easily see the backlink profiles of your competitors. And once you know who links to your competitors, you can target those links in your own link building initiatives.
Over half of marketers believe that it takes 1-3 months to see link building returns
SEO is a long-term showcasing strategy. It takes time for Google to creep and index new links, so don’t anticipate to see come about right absent. Most marketers think it will take a few months some time until they begin to make an impact.
Longer content generates 77.2% more links than shorter postings
Individuals like to link to in-depth, content-rich sources, which is why long-form substance produces more links than brief posts. The takeaway from this is clear: if you need to build links, center on composing longer posts that cover themes in detail.
Posts on “What” and “Why” get about 25% more links than “How To” ones
Interestingly, posts that reply to “what” and “why” questions tend to produce more link esteem than how-to posts. Factor this into your SEO and content marketing strategy, make beyond any doubt you incorporate these sorts of posts in your substance.
There are reciprocal links on almost 50% of the pages with the highest rankings
Reciprocal links are two-way links. In other terms, a reciprocal link occurs when page A links to page B and page B links back to page A. SEOs frequently stress that Google might not like reciprocal links, since they’re frequently the result of dark cap strategies like link swapping, but these stats appear that they’re shockingly common.
About 54% of marketers believe no-follow links are valuable to their backlink profile
Opposite to prevalent conviction, the larger part of marketers believe nofollow links are important. Links stamped as nofollow are disregarded by look motors, meaning they don’t pass any link juice. Be that as it may, they can offer assistance when you accomplish a more natural-looking backlink profile, which can in a roundabout way offer assistance for your SEO endeavors.
Only 8.5% of cold link building emails produce results
This number may seem low, but most link building outreach campaigns involve sending mass emails to dozens or even hundreds of recipients at once. So even if only 8.5% produce results, a cold email campaign can still earn you a bunch of new links.
65% of marketers say domain authority is the most imperative factor to consider when determining backlink quality
A single connection from a high-authority domain can have a greater impact on your ranking power than dozens of low-quality links from low-authority sites. Be that as it may, authority isn’t as it was calculated that matters. The relevance and traffic of the referring page also matter.
Effective Link Building Statistics
Individuals appear to have diverse conclusions when it comes to the significance and effectiveness of link building. Here are a few link building statistics that will give you a thought of the effect a good backlink profile has on your website’s rankings.
About 58% of businesses think that link building significantly affects their SERP rankings
There’s no question that link building has a few effects on look motor rankings, but it’s vague how much of an effect it has. About 58% of businesses think that link development significantly affects their SERP rankings.
56% of firms feel that the quality and amount of links affect rankings
Marketers are regularly torn when it comes to link quality and amount. Some people believe that having more backlinks is preferable. Others believe that a small number of high-quality backlinks can be quite effective. Be that as it may, the agreement among 56% of marketers is that both quality and amount have an effect on rankings, so taking a balanced approach is likely the best option.
63% of companies think that purchasing links improves rankings
Paid links are a popular way for businesses to improve their search engine results. Approximately 63% of marketers think that buying backlinks improves rankings. Those rankings increase referral traffic, and that traffic generates leads.
44% of marketers believe that link building gets results
Although link building is a popular SEO strategy, it may occasionally be challenging to monitor the effectiveness of your activities. You can’t always be certain which links specifically helped you rank higher, and it’s difficult to determine which elements lead to more ranking power.
Nevertheless, 44% of marketers are positive that link building has improved their overall approach to marketing.
85% of marketers feel that link building is important for branding
Link building is more than just increasing link juice and rankings for a lot of businesses. It also involves connecting with other well-known businesses, generating brand authority, and exchanging links. 85% of marketers think that link building is essential to increasing brand visibility and authority, per uSERP data.
85% of marketers predict that link building will be a significant ranking component for the next five years
Creating links has always been a part of SEO strategies. Best practices and the definition of a high-quality connection have varied over time. In the upcoming years, link development will remain a crucial component of SEO, according to marketing experts. In five years, about 85% of respondents think it will still be a significant ranking component.
Additionally, according to 52% of marketers, brand mentions in backlink anchor text have a major effect on organic search rankings
It is well known that anchor text significantly affects a backlink’s value. The effectiveness of exact match anchor text backlinks in raising content ranks is no more than that of non-exact match anchor text.
However, more than half (52%) of marketers believe in building links with brand names as anchor text. Don’t forget to incorporate brand mentions into your anchor text diversification.
Other Link Building Statistics
We will include additional factors that you might need to consider in addition to the fundamental link characteristics.
Who Builds Links
- 73.5% of link builders build fewer than 10 links per month.
- Experienced link builders build 3.57x as many links as beginners.
- Agencies have the highest proportion of experienced link builders, with 59.4% having over 5 years of experience.
- The average website owner builds around 9 links per month.
- Link building is considered the most difficult part of search optimization by 41% of SEO experts.
- To help with their link building efforts, 36% of businesses hire outside experts or freelancers.
- 42% of SEO professionals spend equal time building internal and external links.
Link Building and Impact on Search Rankings
- It typically takes an average of 3.1 months for the impact of links on search rankings to be observed.
- 89.2% of link builders say it takes between 1 and 6 months to see the impact of links on search rankings.
- 65.4% of SEOs think domain authority is more important than the number of links on the target page when it comes to search rankings.
- The page ranking #1 on Google has an average of 3.8x more backlinks than other pages.
Link Building Costs
- Experienced link builders are an average of 49% cheaper to hire on a cost-per-link basis.
- SEOs allocated an average of 28% of their SEO budget to link building.
- 78.1% of SEOs see satisfying ROI from their link building efforts.
- 46% of marketers spend $10,000 or more annually on link building, while 22% spend between $1,000 and $2,500.
- Brands spend $1,000 or more to gain a quality link.
Paying for links
- 74.3% of link builders pay for links.
- Link builders are more likely to pay for links as they gain more experience.
- The average cost of a paid link is $83.
- In-house SEOs pay 75% more for links than niche site owners.
- Experienced SEO professionals pay an average of 221% more per link.
- Paying for links only yields an extra 2 links per month, compared to those who don’t pay for links.
- Paying for links increases link building budgets by an average of 42.85%.
Social Media and Link Building
- 61.7% of link builders use social media channels for some of their outreach.
- Link builders using social media for outreach gain an average of 22% extra links per month.
- 23.5% of link builders use Facebook for link building outreach and finding contact info.
- 17.3% of link builders use LinkedIn for link building outreach and finding contact info.
- Content that is widely shared receives 2-5 times more organic traffic and backlinks.
Link Building Tools
- 42.6% of link builders rely on metrics like Domain Rating (DR) and Domain Authority (DA) to measure link building effectiveness.
- 51.39% of beginner link builders rely on domain metrics such as DR or DA, while only 28.99% of the most experienced link builds do so.
- Research has shown that websites with a higher Domain Rating as measured by Ahrefs, Moz, or Semrush tend to rank higher on the first page of Google.
- 55.5% of link builders use Ahrefs as one of their SEO tools.
Link Quality Statistics
- Low relevance, bad neighborhoods, and poor SEO metrics are the top three red flags for link builders when deciding on link quality.
- Only 5.2% of link builders consider the presence of the “Write for us” page a major red flag.
Link building is still an important aspect of SEO and digital marketing success. However, getting high authority backlinks is almost impossible without years of connections and experience. Therefore, outsourcing or purchasing backlinks from a reputable and established link building company like Jeenam can save you time and effort.
Final Thoughts
As you can see, link building is an effective strategy for improving your site’s rankings. You can use the above link building statistics to create an advanced off-page SEO strategy for your site. It’s really important to look at reliable link building statistics to gauge industry sentiment. Google’s algorithm is evaluated differently than Google wants you to think. Links are important. And they will continue to be important, at least for a while.
