One of the ways to make your website’s SEO better is by looking at your competitor’s backlinks. You will find out where your competitors get their backlinks, and this helps you find new ways of improving your link-building plan accordingly. You’ll be able to find good sources and see the methods that work well and can be applied.
Analyzing backlinks is useful in making improvements to your existing work or even starting with SEO from scratch. Do you want to make your SEO better? Let’s Begin with the beginner-friendly tutorial below!
What is competitor backlink analysis?
Competitor backlink analysis is the process of looking at the backlinks. The backlinks are links from other websites that bring visitors to your competitors’ websites. If you do, you will find out which sites link to your competitors and analyze how good, how many, and how related those backlinks are.
By doing so, you will be able to find out some important things about their SEO strategy and also some opportunities to improve your website’s backlink profile.
Why should perform competitor backlink analysis?
Analyzing competitor backlinks helps improve SEO strategies. The figures will show where the competitors get their links and uncover new chances to create links.
- Learn link-building strategies: Looking at backlinks helps you see how your competitors create links. You can use their successful methods for your website.
- Find common link sources: Looking at your competitor’s backlinks, you’ll get a list of sites linking to sites just like yours. You can target these sites to obtain your links
- Find new Link opportunities: Analyzing your competitors helps you find sites that you wouldn’t have found otherwise. The sites may also link to your content.
3 steps to build competitor backlink analysis
Building a competitor backlink analysis is a structured way of discovering the most useful insights. Go through 3 important steps, and you will get a better view of what your competitors are doing in link building and how you can enhance your SEO efforts.
Step 1: Find Your Competitors’ Web Sites
The first is identifying your direct competitors. Some sites target the same audience and keywords as your site. You can find them by searching for keywords in your niche or using tools like Ahrefs or SEMrush to find out which sites rank highly for your target keywords.
Another way is to search the domains of your website to find competitors. First, you see the “Authority Score” to make sure the website’s field is relevant to yours.
Your screen will also represent the main figures below, let’s click on to tab “Competitors”. You can see one list of websites that have similar backlink profiles.
Next, you can see how many backlinks are available on your competitor’s websites. The competition level is the summary.
Step 2: Define Link Gap
The backlink gap illustrates the main differences between your website and your competitors’ websites.
Identify and keep a list of your key competitors: use backlink analysis software tools like Backlink Gap to analyze the backlinks received by their sites. Note how many backlinks they have, plus their quality, and try to identify what kind of content attracts links. To understand what works for a better SEO strategy, pay attention not just to anchor texts but to link diversity.
There are 3 particular options: Root Domain, Subdomain, and URL:
- Root Domain: You can check all links, suitable for those who want to overview of competitor’s websites.
- Subdomain: The tool just analyzes subdomains. You should use the function when comparing two blogs.
- URL: If you want to compare specific URLs from 2 posts, let’s choose the URL option.
Finally, you enter “Find prospects”, everything is in your hand!
Step 3: Analyze Competitor Backlink Strategies
Here, you can find all filters of detail figures. Let’s focus on various options from “Best” to “All”. Based on what you are looking for, you can choose and plan backlink strategy suiting your websites.
One small tip is that you can filter “Authority Score” to define exact ranges. Advanced filters are also the best choice when you want to include or exclude any factor.
By looking at the backlinks of competitors, identify the common sources that multiple competitors are getting their links from. These sites can be perfect targets for your link-building efforts. Reach out to them to discuss backlink opportunities, offering up high-quality content, or other collaborations that could earn a link.
Bonus tips for advanced competitor backlink analysis
Another effective way of analyzing your competitors is to examine the common content with the most links pointing to it. As a result, content drives a lot of link-building.
This is made easy with the use of tools such as Ahrefs Site Explorer. Simply input the URL or URLs of your competitors and the tool will show you which of their pages receives the most backlinks. By doing so, you’ll learn what types of content are linkable and can create similar pieces to earn backlinks on your site for SEO purposes.
Final Thought
Looking at your competitors’ backlinks is a strong way to improve your SEO and find good chances for building links. By understanding what your competitors do, you can make your website more trusted and better in search results. Keep improving your methods and stay in front of the tough SEO field. Begin using these strategies today to see results!
