According to a 2021 statistic, 81% of users searched for local businesses on Google. And it is estimated that searches containing the word “near me” increased by about 500% each year. These numbers affirm the importance of local SEO link building.
2025 will bring many new challenges and opportunities in the field of local SEO. If you are looking for ways to enhance your brand in the online environment, local link building is a strategy that cannot be ignored. We will share 7 link building strategies to help you increase your local presence and optimize search rankings.
What is Local Link Building?
Local SEO link building is the process of acquiring backlinks from local business websites such as blogs, local publications, business websites, or directories. Although these websites typically have less traffic and authority than international websites, they are more valuable due to their high relevance.
The goal of local link building is to increase the visibility of your website in a certain geographic area. This can help you increase your position in search results and attract more traffic from people who are more likely to buy from you.
Why is Local SEO Link Building Important?
Local link building is incredibly important for your website, especially for small businesses. Here are four reasons why you should start building local links now.
Reach your Target Audience more Effectively
By attracting backlinks from relevant local websites, you attract traffic from local people who are most likely to buy. For example, let’s say you have a bakery website in California and you get high DR backlinks from publishers in New York. Will these links generate sales?
Conversely, if you get backlinks from low DR domains in California, they will still be more valuable and more likely to generate sales.
Build a Good Source of Backlinks
You may not know, but the source of backlinks from local websites is a “rich” source that you can take advantage of. International websites are the first sources we think of when looking for backlinks. So they will have hundreds of messages that need backlinks and they may ignore them. Meanwhile, the source of local backlinks is not exploited too much, so it will open up more opportunities.
Improve Local Search Rankings
You will notice that search results vary across different geographic locations. Google always tries to redirect search results that are locally relevant to the searcher. So, local SEO link building is a great way to improve your website’s search ranking.
Build Real Local Relationships
Not only that, when you build local backlinks, you will gain real relationships with local businesses. Although these relationships will not bring obvious SEO results, they will help your business success a lot.
7 Effective Local Link-building Strategy
Local link building will bring many great benefits for optimizing SEO as well as business results of the enterprise. Here are 7 strategies to help you implement local SEO link building effectively and quickly.
Get links from travel and local review sites
Up to 98% of users will read reviews before using a service or buying a product. Therefore, you can take advantage of links from service and local review sites.
If you are a service-based business, you can ask customers to review on Google Maps or Google Business. This is a manual local link-building strategy but will bring high value in building the reputation of the website. In addition, you can search for relevant local websites to introduce your business. Prepare a professional business introduction with full information to find suitable links.
Build links through events or promotions
You can organize some events or promotions to collect quality local links. For example, sponsor a local sports team, organize a charity fundraiser, run a workshop, or give away free samples.
Then, create a press release on local publications to collect backlinks. Make sure the press release includes full details and the URL for the backlink. Also, don’t forget to include keywords in your press release to increase visibility. Local SEO link building through events or promotions will help you collect natural links and build effective local relationships.
List in local business directories
Another effective local link-building strategy is to get listed in business directories. You need to register your business on local business directories such as Google My Business, Yelp, Yellow Pages, or other local listing sites.
Your NAP business information such as name, address, phone number, email, etc. should be consistent across all platforms to improve local SEO. You can also join local business associations or organizations to have a chance to appear on their websites.
Build a blog with locally relevant topics
The next way to build local SEO links is to create a local blog. You can write blog content about events, stories, or services related to your local community. Be sure to focus on specific, local keywords like accounting services in California or house cleaning services in California. You should share valuable content to encourage other publishers to link to your website.
Partner with local publications and bloggers
You can also reach out to local bloggers or news sites to collaborate on promoting your business or writing guest posts. This is one of the most effective and time-saving local SEO link building strategies. In addition, you can sponsor community events or campaigns and ask for a link from their website. Provide exclusive information or special offers that they can share with the link.
Competitor backlink analysis
Local link sources are plentiful but quality ones are not easy to find. So, you can analyze your competitor’s backlink profile to find suitable local link sources. You can use backlink checker tools like Ahrefs or SEMrush to check the backlinks that your competitors have. Then, find out which websites are linking to your competitors, then approach them and convince them to link to you with additional value. You should prioritize links from high-authority local websites.
Find unlinked mentions of your brand and ask for links
Another local SEO link building strategy that you should not ignore is to find links to unlinked websites. This is an easy way to leverage existing resources without much effort. You can use tools like Google Alerts or Mention to detect mentions of your brand or product name. Then, contact that website, thank them for mentioning you, and politely ask them to add a link to your official website.
Most local link building strategies are manual and require a lot of effort. If you do not have the resources or experience to implement a link-building strategy yourself, professional agencies like Jeenam can help you build links effectively, helping you increase your search rankings and improve your online reputation. With extensive experience and expertise, Jeenam helps businesses build high-quality links, enhance online reputation, and sustainably reach target customers.
Get Ahead in Local SEO Link Building with Jeenam
Local SEO link building is a form of collecting backlinks from local websites or publishers. Thanks to its high relevance, precise targeting, and locality, local link building will help improve the ability to appear on Google search results. You can implement the 7 local link-building strategies we have shared to find suitable local link sources.
Hopefully, the above information from Jeenam will help you improve your SEO and business efficiency. If you want to accelerate the effectiveness of your Local SEO Link Building strategy in 2025, contact Jeenam, a trusted partner in this field.