Linkable Assets: How To Use For Empowering Your SEO Strategy

If you’re looking for a way to boost your SEO strategy, consider using linkable assets. In today’s digital landscape, linkable assets are crucial tools for getting more eyes on your website’s content. 

In this blog, we will define linkable assets, explore their types and benefits, and share best practices for maximizing their potential.

What are Linkable Assets?

Linkable assets refer to high-quality content, resources, or features on your website which are created to attract backlinks from other sites. Considered as the best practice for the top of the marketing funnel, linkable assets are designed to boost awareness and engage your target audience.

There are various formats when it comes to linkable assets including infographics, blogs, videos, or downloadable documents. For a more effective SEO plan, these links should lead to targeted pages, with a content marketing plan offering valuable, dynamic insights.

7 Types Of Linkable Assets You Should Consider

Creating strong and unique content to ensure links plays a significant role in earning valuable backlinks. However, with various types of linkable assets available, it’s crucial to carefully define and select the ones that best align with your website’s needs.

Let’s explore further in the paragraph below:

1. Blog Posts

Blog posts are among the most effective linkable assets since they can thoroughly break down complicated topics into easily digestible content. A well-crafted, informative blog post must address industry trends, offer valuable insights, or provide solutions to common challenges. 

The more shareable content, the higher the chances it will attract backlinks, as people are more likely to spread content that’s easy to understand.

2. Unique Research And Studies

These kinds of linkable assets offer groundbreaking perspectives or reliable data that people would like to use and link to in their writing.

In-depth polls, academic research, market evaluations, and case studies published by major data sources like Google Research, data.gov, Statista, or Kaggle are prime examples of this type of linkable asset.

3. Infographics and Visual Content

Infographics refer to a cleanner visual presentation of useful knowledge or data that simplifies complex concepts for clear understanding.

Infographics often use a combination of charts, graphs, icons, illustrations, and sometimes also with text to visualize complicated data. When information is presented in an edible way, people will find it more useful to share across digital platforms.

4. Expert Roundups and Interviews

Have you ever read a piece that discussed a hot topic with thoughts from several industry experts? Roundups and interviews with experts are all about that. With the help of these resources, your content will reach a wider audience and acquire more links when you highlight subject matter experts, who frequently encourage their followers to check it out.

5. Tools and Calculators

Tools and calculators are one of the most powerful assets for users to figure out issues related to detailed topics such as finance or health, making them highly shareable. Interactive maps, tests, budget planners, and mortgage calculators are a few examples of these resources. 

However, creating a user-friendly tool needs an initial investment in development and design. Common bugs can affect users’ trust and then decrease the chances of obtaining links from them. That is the reason why your team has to execute and maintain these interactive tools to a high standard.

6. Case Studies and Success Stories

There is no doubt that people always get inspired by hearing about someone who overcomes obstacles or achieves amazing things. Thus, case studies and success stories become excellent linkable assets.

An example of an effective case study is how a small business uses its marketing strategies to increase revenue by 200%. Articles like this are likely to be linked by other companies or bloggers who seek credible proof of your expertise to support their own arguments or strengthen their endorsements.

7. eBooks and whitepapers

Comprehensive guides, e-books, and whitepapers make your website look like an authoritative industry resource. By demonstrating expertise, these materials have the potential to attract backlinks from educational institutions, industry publications, or businesses in need of credible reference pages.

Benefits Of Linkable Assets

Not only do linkable assets help you strengthen your link building project, they also become a must-have tool that provides a wide range of advantages for your website. What are they? Let’s discover now:

• Improved SEO performance: Search engines consider backlinks as endorsements of your content’s quality and relevance. The more high-quality backlinks your linkable assets earn, the higher rankings search engines give you. 
• Higher Authority: Linkable assets contribute to establishing your website as an authority in your industry. With a renowned websites’ link to your assets, it proves that search engines and users find your content reliable and valuable. 
• Better Brand Reputation: As your linkable assets are shared and referenced across the web, more people become aware of your brand. This heightened visibility not only draws potential customers but also establishes your brand as a leading authority in your industry.

How To Create Linkable Assets

Here are some crucial steps you can use to create worthy linkable assets:

1. Know Your Audience

You must ascertain your audience’s identity and areas of interest before producing any content. “What aches and pains affect them? Which questions need to be addressed?” You can effectively meet your target audience’s demands by addressing these questions. With the help of powerful tools like Google Analytics or HubSpot, you will easily gain deep insights into their interests and behaviors across digital marketing channels.

2. Do Keyword Research

Keyword research is the next step. A collection of keywords that align properly with the search intent of a target audience is a must-have for any SEO plans. Well-known tools like Ahrefs, SEMrush, and Google’s Keyword Planner are essential SEO resources for you to discover popular search terms and queries. 

Just remember that the aim of your research is to offer value to searchers, not push them toward converting pages or spam them with self-promotion.

3. Analyze Competitors

It’s beneficial to check out how your competitors are handling their linkable assets. By comparing your content with that of your competitors, you can pinpoint gaps that need more attention and ensure you’re not covering the same topics in boring ways. By the end, you easily come up with ideas for even better content by analyzing what works for them.

4. Create High-Quality Content

By producing valuable content and link baiting you not only engage your audience but also increase the chances of earning backlinks from reputable sources, ultimately improving your search engine rankings and online visibility. But how? These are some suggestions:

• Ultimate Guides: Detailed, in-depth manuals covering a particular subject.
• Infographics: Information that is both aesthetically pleasing and simple to understand.
• Case Studies: Present success stories and real-world examples.
• Original Research: Share the results of surveys or studies you conduct.
• Interactive Tools: Value-adding calculators, tests, and other resources.

5. Promote Your Content

You should not simply wait for the links to come in after your content goes live. Getting in touch with bloggers or influencers in your field and posting it on social media drives your content to get noticed comprehensively.

6. Build Relationships

Establishing a network is an essential step. You should make connections with bloggers, influencers, and other content producers in your industry by sharing their content, commenting on their posts, and interacting with them on social media. The better relationships you build, the more valuable backlinks you receive from your network.

7. Monitor and Adjust

Last but not least, keep an eye on your efforts. Use tools like Google Analytics and Ahrefs to track which of your assets are getting the most links and traffic. If something isn’t working, don’t be afraid to tweak it or try something new.

Bottom Line

Incorporating linkable assets into your content strategy isn’t merely a tactic, it’s a pathway to digital success. You can improve traffic generation and get more contextual link building by including these assets in your content strategy. Whether you’re aiming to educate, inspire, or solve problems, leveraging digital assets effectively ensures your brand remains not just discoverable, but influential in an ever-evolving digital world.

With Jeenam Infotech, you’re not just improving your SEO; you’re building a lasting digital presence. By strategically using these linkable assets, we help you reach your audience more effectively, while ensuring your brand is not only discovered but also becomes a trusted resource in your industry.