Outsource Link Building: How to Do It Correctly?

Within the high-speed development of digital marketing, link building plays a pivotal role in boosting a website’s authority and search engine rankings. For businesses looking to leverage this strategy without overwhelming their resources, outsourcing link-building is a viable option. But navigating this landscape requires strategic planning. This article will provide a comprehensive guide to correctly outsourcing link building. Now, let’s get started!

What Is Link Building Outsourcing?

• Link-building outsourcing is a strategy where businesses delegate the task of acquiring backlinks to external agencies or freelancers. Backlinks are crucial for SEO, as search engines view them as votes of confidence in a website’s credibility and authority.
• In link-building outsourcing, companies hire experts or a third-party agency who specialize in finding opportunities to place backlinks on other websites.
• These professionals may use various tactics such as guest posting, outreach campaigns, directory submissions, and content creation to secure backlinks from relevant and authoritative sources.
• Outsourcing link-building tasks can save businesses time and resources, requiring expertise and effort to identify suitable link-building opportunities and negotiate with website owners.
• However, it’s essential to choose reputable and ethical providers to avoid potential penalties from search engines for engaging in manipulative link-building practices.

Why Should You Outsource Link Building?

Outsourcing link-building can be advantageous for several reasons:

• Specialized expertise: Link building requires a deep understanding of SEO principles and techniques. Hiring experts or agencies for outsourcing link-building can help you get more effective strategies and better results.
• Time and resource savings: Managing link building in-house can be time-consuming and resource-intensive. Outsourcing saves you time and resources, allowing you to focus on other core activities.
• Access to a wider network: External link-building agencies often have a wide network of websites and publishers. Therefore, they can give more opportunities for backlink placements, enhancing their overall SEO performance.
• Scalability: Outsourcing link building provides scalability, allowing businesses to adapt to changing needs and requirements. Whether it’s scaling up during peak seasons or scaling down during slow periods, outsourcing offers flexibility in managing link-building efforts.

How Much Does It Cost To Outsource Link Building?

• The cost of outsourcing link building can vary depending on some factors such as the industry’s competitiveness, the scope of the project, the quality of backlinks desired, and the expertise of the service provider.
• On average, you will need to invest from a few hundred to several thousand dollars for a month in link-building services.
• Basic link-building packages, which may include directory submissions and guest posting on low-authority sites, typically start from a few hundred to a thousand dollars per month.
• More comprehensive and customized link-building campaigns involving outreach to high-authority websites and creating quality content can cost several thousand dollars monthly.
• Additionally, one-time projects or campaigns targeting specific objectives may incur additional costs. 

Take the pricing plan of Jeenam as an example. They offer various packages that can fit businesses of all sizes.

How to Outsource Link Building Correctly?

Step 1: Prepare Your Website for Link Building

Before outsourcing link building, it’s crucial to ensure your website is ready to attract and benefit from backlinks. Here are some steps to prepare:

1. Quality content: Create high-quality, valuable content that other websites will want to link to. This could include blog posts, infographics, videos, and research papers.
2. On-page optimization: Ensure your website is well-optimized for search engines. This includes optimizing title tags, meta descriptions, headers, and image alt tags.
3. Fix technical issues: Address any technical issues on your website that could affect its performance or crawlability by search engines. This may involve fixing broken links, improving page load speed, and ensuring mobile-friendliness.
4. Create linkable assets: Develop linkable content that is highly relevant, shareable, and valuable to your target audience. These could be comprehensive guides, tools, or studies that attract natural backlinks.
5. Establish a blog: Maintain an active blog by regularly publishing engaging content. A blog provides opportunities for internal linking and attracts external backlinks.

Step 2: Define the Objectives for Link Building

Before outsourcing link building, you need to clearly define your objectives to ensure they fit your overall business goals. Here’s how to do it:

1. Set SEO goals: Determine specific SEO goals you want to achieve through link building. For example, you want to increase organic traffic or boost domain authority.
2. Identify target audience: Defining your major target audience correctly will help you identify relevant link-building opportunities and tailor your outreach efforts.
3. Choose Key Performance Indicators (KPIs): Select KPIs (including the number of backlinks, referral traffic, or improvements in SERPs) to measure the success of your link-building campaigns.
4. Establish budget and timeline: Determine your budget and timeline for link building to help you prioritize activities and allocate resources effectively.
5. Align with content strategy: Ensure your link-building efforts align with your content strategy to maximize the impact of backlinks. Coordinate with your content team to create content that supports your link-building objectives.

Step 3: Find a Trusted Link Building Partner

Choosing the right link-building specialist is crucial for the success of your outsourcing efforts. Here’s how to find and evaluate potential partners:

1. Research and shortlist agencies: Start by researching link-building agencies and creating a shortlist of potential partners. You should go for the link-building specialists or agencies with proven results for clients in your industry. Assess the reputation and credibility of each agency by reading reviews, testimonials, and case studies. If you are in the SAAS industry, you can consider Jeenam Infotech.
2. Assess strategies and techniques: Inquire about the agency’s link-building strategies and techniques to ensure they align with your goals and adhere to ethical SEO practices. Avoid agencies that provide black hat tactics or promise quick fixes.
3. Discuss communication and reporting: Communication is key to successful outsourcing. Discuss how the link-building agency will communicate with you throughout the project, provide updates, and deliver reports on progress and results.
4. Negotiate terms and pricing: Negotiate the terms of the partnership, including pricing, deliverables, timelines, and any guarantees or assurances. Ensure the contract outlines clear expectations and responsibilities for both parties.
5. Sign the agreement and get started: Once you’ve selected a link-building partner and finalized the terms, sign a formal agreement to formalize the partnership. 

By following these steps and partnering with a trusted link-building agency, you can outsource link-building effectively and achieve your SEO objectives while focusing on your core business activities.

• Remember to monitor progress and adapt your strategies to optimize results over time.

What Is The Best Time to Outsource Link Building?

• The best time to outsource link building is when your website is ready to benefit from backlinks and when you have a clear understanding of your SEO objectives.
• Ideally, you should have high-quality content, a well-optimized website, and defined SEO goals before outsourcing link building. Additionally, consider outsourcing link building when you have the resources and budget available to invest in this strategy effectively.
• It’s also essential to time your link-building efforts strategically based on your business’s seasonal fluctuations, industry trends, and marketing calendar.
• For example, suppose you’re launching a new product or service, gearing up for a busy sales season, or planning a major marketing campaign. In that case, outsourcing link building can help enhance your website’s visibility and drive targeted traffic.
• Ultimately, the best time to outsource link building is when you’re prepared to invest in improving your website’s authority, relevance, and search engine rankings.

Outsource Link Building: FAQs

1. Can I outsource link building?

Yes, you can outsource link building. Many businesses choose to do it to specialized agencies or freelancers who have the expertise and resources to acquire quality backlinks effectively. Outsourcing link-building helps save time and resources while benefiting from the knowledge and skills of link-building specialists.

2. How much should I pay for link building?

The cost of link building can vary depending on factors such as the quality of backlinks desired, the competitiveness of the industry, and the scope of the project. Basic link-building packages may start at a few hundred dollars per month, while more comprehensive and customized campaigns can cost several thousand dollars per month.

3. Does link building still work?

Yes, link building still plays a vital role in SEO and can significantly impact a website’s search engine rankings and online visibility. Quality backlinks from authoritative websites are viewed as votes of confidence by search engines, signaling the credibility and relevance of a website. However, it’s essential to focus on acquiring natural and high-quality backlinks through ethical link-building practices to avoid penalties from search engines.

Final Words

Outsourcing link building can significantly improve online visibility and SEO performance for businesses. By following the steps outlined in this guide, you can hopefully maximize the impact of outsourced campaigns. However, ongoing monitoring and collaboration are key to sustaining success. Businesses can ensure long-term results by continually refining strategies and staying updated on industry trends. Outsourcing link building, when done correctly, propels businesses toward greater online success in the competitive digital landscape.