9 White Hat Link Building Techniques That Work (We Tested Them in 2024)

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9 White Hat Link Building Techniques That Work (We Tested Them in 2024)

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The group of accepted search engine optimization techniques known as “white hat SEO” is used to raise a website’s position on a search engine results page.

It carefully follows search engine guidelines and terms of service and focuses on human users rather than search engines.

The crucial Google algorithm favors some SEO techniques while penalizing others. White hat techniques might raise the page rank of your website.

Are you searching for effective white-hat link-building techniques to increase traffic to your website?

If so, you should read this tutorial.

In this article, we’ll explore tested techniques you can use straight away to develop high-quality backlinks that will send visitors to your website.

What is Link-Building Technique?

An SEO strategy called “white hat link building” intends to boost the authority and organic search rankings of your website.

It includes producing excellent content and contacting other websites to obtain an inbound connection from them.

White hat backlinks are those generated in line with Google’s rules. Black hat link building, on the other hand, is spammy or an attempt to manipulate the system and is against Google webmaster rules.

By offering value and creating content that is relevant to search intent, you may develop a brand that ranks for significant organic keywords; white hat link building relies on long-term search engine optimization results.

1. Create Unique Content

content marketing for link building


Content is important in terms of search engine optimization.

If you regularly post quality content to your website, you’ll soon be at the top of Google’s first page. Fortunately, publishing good content is easier than it might appear.

All you have to do is make certain that each piece of content you share meets the three characteristics I’ll provide below:

  • Rich Content

Avoid producing generic content if you want to rank higher on Google. Good content is 100x easier to advertise. Links to unique topics are very useful.


In-depth content and rankings have a significant relationship, according to recent research on search engine ranking variables.

With those words:

Today’s high-ranking content covers a complete topic on one page.

You can use content creator tools for creating specific niche content.

For example, Technical skills. While this sounds like a seemingly small niche, and there might not be 2000+ blogs directly on Technical skills, there are over 2,95,00,00,000 unique pages discussing the topic.

In this way, you can generate relevant content in your interested niche.

  •  Meets with user intent

Google can determine whether users are pleased with a specific set of search results thanks to an AI tool dubbed Google RankBrain.

With those words:

If your content fulfills user needs, Google will rank you higher in search results.

  • Excellent readability and user experience

Google, as I just indicated, keeps a careful eye on how visitors use your website.

Google is very focused on one issue in particular.

The length of time visitors spends on your page.

You can anticipate a decline in ranks if Google discovers that visitors are leaving your site after a little period.

So, how do you attract visitors to stay on your site longer?

Here are two easy suggestions that work:

  • Write an introduction first that is brief and to the point.
  • Next, make sure that your writing is incredibly simple to read.

2. Guest Posting

guest posting link building strategy


One of the most efficient methods of link building is guest blogging. It goes beyond simply obtaining a link. You develop a relationship with other website owners by writing a guest article.

You will obtain recognition, promotion, and a solid backlink that will aid in the authority building of your website. It was the most successful link development strategy out of the 800+ SEO experts we surveyed for our state of the link-building report. 

Numerous websites accept guest posting. Make a list of all of them. Now write to website owners to let them know that you read their posts frequently and would want to participate as a guest author.

Write some effective and helpful content for them after doing some headline brainstorming for the blog.

Make sure you are not advertising your business or yourself when you write a guest post.

3. Broken link building

This strategy is contacting a website that has an external link that is broken and asking that they replace it with a link to one of your pages.

It only makes sense to replace the broken link with yours if your page is a reliable resource on the subject to which they were previously connecting.

This strategy works so well because it offers the websites a great deal of value by assisting them in fixing a problem with their website and enhancing the user experience for their viewers.

Finding these broken links is, of course, the trick with this strategy.

Here, you have a few choices to consider:

  1. You can search for websites with broken links and use the resources on your website to recommend appropriate replacements.
  2. You can search for one dead page (404) that used to receive a lot of links, build a better, more pertinent version of the article or offer, and then contact the people who connected to the original item.

You can begin working on your outreach once you’ve determined the target websites and have your content ready.

Ensure that your email is succinct and helpful rather than being written with the intention of obtaining a backlink.

4. Discover the possibilities for backlinks from your competitors

This is a sophisticated method of obtaining backlinks for your company. For site audits, a variety of technologies are available, including Ahrefs and Semrush.

You can check your rivals’ websites and examine the backlinks coming from them. One of the greatest tools for this is Semrush.

You can enter your list of competitors to view the backlinks. Export these data as an excel file after filtering them to show only DoFollow links.

Remember this thing always links are free to use. Not even if the webmaster demands $50 from us.

5. Link Exchange

Link exchange is the act of websites exchanging links with one another to boost traffic and page ranking. Swapping backlinks, reciprocal links, and link partnering are other names for it.

A traditional link-building technique to raise a website’s ranking is link exchange. As is common knowledge, link popularity is significant in digital marketing.

SaaS Link building is a strategy used by webmasters and many other website owners to promote their sites to the main search engines.

Link exchange is not always successful. They have the disadvantage of sending potential clients away from your website before they have had a chance to fully investigate it.

Here are the ideal practices for managing link exchange that will have a good effect on the SEO rankings of your website.

  1. Make partnerships with highly popular websites.
  2. Choose websites with high-quality content that is relevant to your business, will be helpful to your visitors, and will make fantastic partners for link exchanges.
  3. Pick websites that aren’t your key rivals and keep them high-quality with respectable SEO rankings.
  4. Make contact with websites that have similar keyword rankings to your own.

6. Create a blog

Create blog

Source: freepik.com

Create your blog and share new content frequently to keep it active. Create quality content that will benefit your leads and customers.

Promote your content on your blog to make it more social. A wonderful method of content marketing is this.

You should share material that is relevant to your business, well-structured, and meets user experience requirements.

Make it more visually appealing to keep your audience interested.

Add social sharing buttons so that your audience may tweet or share valuable information on their networks. This will help you build backlinks for your website and improve its rating.

7. Building a Network

When new changes appear, building stronger relationships with other websites can help you get access to relevant inbound link requests and increase the chances that those requests won’t be ignored.

An ability that is incomparable is networking. Your network’s size and availability will determine how many opportunities are available to you that you may not even be aware of.

8. Publish a testimonial

testimonial link building

Source: searchenginejournal.com

Reviews and testimonials provide evidence of a company’s reliability.

Many companies provide you the opportunity to write about your experiences with their goods and services in exchange for a connection to your website or blog. Both parties benefit from it.

Find well-known companies and websites, review their goods and services, and gain some useful backlinks for your company.

9. Business Listing 

business listing link building

Source: www.searchenginejournal.com

The best strategy for small businesses to gain backlinks is to list their company in local directories. Additionally, Google offers free company listings.

There are numerous local directories where businesses can be listed. Yellow pages, Bing, Yahoo, Facebook, Yelp, TripAdvisor, Google My Business, and many others.

Look them up and submit your company information. You may increase traffic to your website and acquire backlinks by listing your company.

Looking for White Hat Backlinks?

White hat link-building strategies are the best way to increase website traffic and SEO ranking.
Our link-building services at Jeenam Infotech are a tested way to raise your website’s SEO rankings. We not only provide a wide range of services that are guaranteed to fit just about anyone’s budget, but we also have a staff of experts in the field who can support you in getting the outcomes you want.

Written By

Mayur Bhatasana
Mayur Bhatasana
Co.Founder & CEO @Jeenam infotech LLP || I help B2B & SaaS startups to achieve insane ranking through link building 🚀

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Why should I hire a Best SaaS Link Building Agency?

The best way to build links is by setting up a saas link building agency.

A saas link building agency is a specialized team of professionals who do nothing but build links for you. They'll find high-quality links for you, then work to get them indexed on the major search engines so that you can easily track them down and use them for SEO purposes.

When you hire a saas link building agency, you're working with an experienced team of experts who know exactly what they're doing and how to get it done.

This means that you'll have more time to focus on other areas of your business—and more importantly, they'll be able to deliver results quickly without wasting too much time or money on setup.

White hat link building companies like Jeenam have a massive network of relationships with publishers, bloggers, and website owners, so we can get your business the links it needs to rank higher in search results.

Advantages Of SaaS link Building Services

The link building skills at Jeenam InfoTech are unparalleled. The number of visitors to our SaaS company's website increased by 300%, which ultimately led to a rise in both new customers and income. They are the best choice for quick expansion. Our website's exposure and online reputation went up a lot. When it comes to link building, no one does it better than this company. We highly recommend their services.

We were totally blown away. The link development tactics implemented by Jeenam InfoTech increased domain authority by 50%. Our SaaS product gained immense credibility, attracting top-tier clients.

Jeenam InfoTech's the link building team-building efforts brought a 4x increase in leads with fantastic work and unparalleled efficiency. It's because of their incredible efforts that the organic growth of our SaaS platform is multiplying.

Jeenam InfoTech completely changed our business. Their skill at creating valuable backlinks has led our SaaS company to the top search results. We've built a strong client base and are now unrivaled in the marketplace.

Niche Edits SaaS Links

Discover the potential of Niche Edits SaaS Links to completely transform your business and take control of the digital environment.

Gain a competitive edge with our niche edits SaaS links service. Niche edits, also known as curated links, are a powerful way to obtain contextual backlinks from established articles within your industry.

Our link building process identifies relevant and authoritative articles and skillfully inserts your website's link into the existing content. This method ensures that your backlinks blend seamlessly with the context, enhancing their value and authority.

With niche edits SaaS links, your website gains a significant boost in rankings, visibility, and credibility, putting you ahead of the competition in the ever-evolving digital landscape.

Blogger Outreach

Do you want to boost your visibility on the internet? Learn more about the effectiveness of our Blogger Outreach. Our blogger outreach service seamlessly integrates influencer marketing with link building to elevate your brand's visibility and authority.

By connecting with influential bloggers in your niche, we build meaningful relationships that result in high-quality backlinks.

Your brand will be featured on relevant blogs, enabling you to tap into new audiences and drive targeted traffic to your website.

Whether it's through engaging product reviews, sponsored posts, or collaborative content, our blogger outreach strategy amplifies your reach and secures valuable links that boost your website's search engine rankings and industry credibility.

Content Marketing 

Leverage the power of content marketing to give your link-building efforts and your online success a boost with content marketing. Our content marketing solution takes a data-driven approach to the creation of material that is not only appealing but also instructive and easy to share.

We create content that connects with your readers by first gaining a grasp of your target demographic and the trends that are occurring within the industry. This helps to keep your readers interested and brings them back for more.

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Allow our team of experienced writers and marketers to develop a content marketing plan for you that differentiates you from the other businesses in your industry and increases the visibility of your website.

Guest Post Link building

Boost your internet visibility with the help of our guest post link building service. We work together with websites that are considered to be authorities in the field you work in to create well designed and interesting guest posts that highlight your area of expertise.

These postings feature backlinks that have been placed effectively, which will drive visitors to your site and increase its search engine results.

Our outreach team focuses on websites that have a high domain authority, which helps to ensure that your brand is exposed to an audience that is interested in it and receptive to it.

Our strategy for developing links through guest posts is an effective method for establishing your authority in the field since it places extreme value on the delivery of good content.

Broken link Building 

Discover the hidden potential of broken link building! Our link building strategy identifies broken links on reputable websites and capitalizes on this opportunity.

We'll create valuable content that replaces the broken link and then reach out to the webmasters, presenting the solution to improve their site's user experience.

By offering a win-win scenario, we secure relevant high-quality backlinks for your website. This approach not only helps you build a robust backlink profile but also aids webmasters in maintaining the integrity of their content.

It's a highly effective link building process to enhance your website's authority while making the web a better place, one fixed link at a time.

Relationship Base link building 

The development of genuine connections with other sites in your sector is at the heart of our relationship-based approach to link development. The key to gaining high-quality backlinks, in our opinion, is to create good connections.

For mutually beneficial relationships, our employees will reach out to relevant websites, bloggers, and influencers.

Through strategic partnerships, we guarantee that your website will receive high-quality inbound links that will boost its search engine ranks and increase the number of organic visitors.

Our relationship-based strategy is a long-term link building process since it is founded on trust, credibility, and mutual respect.

Why Should I Hire A Best SaaS Link Building Agency?

SaaS link building Agency that drives insane rankings

Increase your brand's profile and drive your company to a new level of online visibility with the help of our professional SaaS link building services.

We are pleased to welcome you to our SaaS Link Building Agency, where we will use our powerful saas link building experts re-building method to take your organization to new peaks.

Our full saas link building strategy is an effective symphony of analysis, marketing, and link development designed to boost your online profile and leave your competitors in the dust.