Link Building for SaaS Companies: The Ultimate Guide [updated 2024]

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Link Building for SaaS Companies: The Ultimate Guide [updated 2024]

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Marketing automation, SEO tools, sales CRM, document signing, and many other businesses are covered by SaaS (software as a service).

Customers are charged a recurring monthly or annual cost for using the product, roughly the same across the board.

Successful SaaS Link building tactics will help your site rank higher in search engines. It’s no wonder because high-quality content and backlinks are two of the most significant SEO ranking elements.

So, the strategy for improving the Search engine visibility of your SaaS company is quite simple: obtain more high-quality backlinks.

How can you get good backlinks for your SaaS company?

This article will discuss how to create effective techniques for building backlinks and increasing your site’s authority.

What is SaaS Link Building Strategy?

Any efforts to obtain backlinks to a website are referred to as a SaaS link-building strategy.

SaaS Link Building Strategy


Link building used to be mainly about quantity. If a website has more backlinks, it will rank better. However, Google now considers the importance of a link, its context, and the source’s quality makes quantity meaningless.

This means that your link SaaS strategy should be centered on obtaining connections from high-quality sites related to your site.

For example, when you own a SaaS business, don’t acquire a backlink from a restaurant’s website. Even if it’s the highest site, it won’t bring real value to a business.

Types Of Link Building You Should Be Aware Of

There are two types of backlinks you can have either Dofollow or Nofollow. Let’s discuss this in brief.


DoFollow links pass on SEO link juice to the link provided, increasing its page authority. Through backlinks, link juice travels through websites and into new websites.

They can also help you rank higher and are the best links you can obtain, particularly if they come from a high-quality, relevant site. The linked-to site receives a larger boost of link juice if the linked-to site is more credible.

Links are do-follow by default; thus, you won’t need to ask your source for a do-follow link when undertaking link-building strategies.


Nofollow links do not pass link juice because they are identified as such. They also do not affect PageRank or search engine ranking.

The no-follow link HTML tag is used to create these links. The no-follow tag essentially tells search engines, “do not pay attention to this.” A link should not pass link juice for a variety of reasons.

A link in a blog post remark, a forum, a social media post, a widget, a press release, or whether it’s purchased is all examples of these links. Typically, these connections are labeled with.

To recap, no-follow links should be an unavoidable element of your website’s structure. While you should concentrate your link-building efforts on obtaining do-follow links, it’s entirely acceptable to receive no-follow links now and then.

Link Building Strategies For SaaS Companies

To multiply their work and receive the ranking they deserve, brands need high-quality backlinks and a good link development strategy after they’ve established their content marketing strategy

You’ll be at a disadvantage over your competition if you do not generate a large amount links and reach out to writers.

Not sure how to get others to link to your SaaS? Here are some link-building strategies for 2023 and even beyond. 

We’re here to walk you through the link-building tools that SaaS companies utilize and some other options for getting do-follow links, inbound links, and more organic traffic to your most important target pages.

Identify Your Goals

The number of people who visit a website is just one indicator of its success. Goals will assist you in optimizing your content to meet them. It should specify the role that content marketing will play in your company.

Increase brand recognition, develop a two-way interaction, grow a cumulative stream, and encourage client loyalty with your goal.

The number of organic search traffic you receive each month will increase due to content marketing based on strong SEO techniques. Depending on your content marketing activities, this number will rise, stay the same, or fall.

The majority of SaaS content marketing should focus on cumulative growth strategies. This means that investing the same amount each month yields a higher monthly return.

Find Your Audience

SaaS organizations that want to accomplish cumulative growth with their content strategy should concentrate on reaching out to leads who aren’t already interested in the company, which usually means providing instructive content that can attract a targeted audience.

Find Your Target Audience

Writing content that is relevant to your audience necessitates study. To understand your audience’s needs, you must look beyond keywords. In forums, what kinds of questions are they looking for? What nagging question does it seem like the other key pieces of material are constantly avoiding?

You should think about what you’re going to write before you start.

You must be knowledgeable of all the platforms that your target audiences use. This will provide you with several content placement choices and a better grasp of your audience’s preferences.

Create Useful Linkable Content

Quality content that authoritative websites and famous writers will want to link to if you want to get high-quality backlinks. Research, tools, list pieces, and tutorials are all examples of linkable material.

Two characteristics that make information linkable is

  • Usefulness
  • Uniqueness

Content that is useful covers all facets of a topic. Unique content delivers a new identity to a well-known topic.

You should be aware of all the platforms that your target audiences use. This will provide you with several content placement choices and a better grasp of your audience’s preferences.

Guest Posting

Most SEO professionals‘ link-building strategies include guest posting. As a result, it’s one of the most predictable methods of link building.

You establish a relationship with a strong site in your niche and ask if they’d want some free high-quality material for their website. Your creative team writes this material after they agree to your subject proposal and naturally adds a link back to the page you wish to promote additional page topic power to. 

You may generate amazing content, use your goal keywords as anchor text, and eventually build a reasonable number of relevant backlinks this way. 

Although this may appear to be a great deal of work at first, it will pay off in the long run in terms of domain authority and organic traffic to your site.

Sharable Links

Your content marketing assets, such as studies, tools, surveys, and guidelines, are examples of shareable content.

These content pieces are effective because when you develop material that teaches people what they want to learn, they are more likely to share it with their friends who could benefit from it as well.

Keep in mind that this type of thorough material ranks well on Google. It does, however, necessitate a well-considered SaaS content marketing approach.

As a response, simplify things for your consumers to share aspects of your product and teach them how to use email marketing, in-app content, and blog content. Your link-building efforts are likely to benefit if you provide resources for your users to develop exceptional content.

It might be as basic as making your in-product reports easily shareable if you have an analytics SaaS.

Broken Links

Broken link building


Broken link building is a strategy that includes locating a broken link on a website that is relevant to your specialty. A broken link occurs when a website removes a blog article that was previously linked.

Broken links are negative for user experience since they take users to a page that doesn’t exist. This is a good time to contact a website and inform them that they connect to an unavailable page.

If you find this during link prospecting, you may contact the site owner and offer to have them link to your material instead.

If you already have a post about the same subject on your site, simply pitch it as a replacement. Create a new post if you don’t already have one.

As a result, this strategy works well for generating links to your platform. However, if you have to generate new content from scratch, it takes time.


There are some points to keep in mind while thinking about your company’s techniques to establish a natural link profile. 

Remember that your domain authority is more dependent on the quality of those connections and the way your internal linking structure functions than on the number of links your website has.

It’s also worth remembering that link building for SaaS is a lengthy process, so you may need to try a few different approaches to see what works best for you. 

If it sounds time-consuming, there are plenty of SEO firms specializing in SaaS, and they can save you time and effort by developing agreements with relevant site owners on your behalf.

Written By

Mayur Bhatasana
Mayur Bhatasana
Co.Founder & CEO @Jeenam infotech LLP || I help B2B & SaaS startups to achieve insane ranking through link building 🚀

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Why should I hire a Best SaaS Link Building Agency?

The best way to build links is by setting up a saas link building agency.

A saas link building agency is a specialized team of professionals who do nothing but build links for you. They'll find high-quality links for you, then work to get them indexed on the major search engines so that you can easily track them down and use them for SEO purposes.

When you hire a saas link building agency, you're working with an experienced team of experts who know exactly what they're doing and how to get it done.

This means that you'll have more time to focus on other areas of your business—and more importantly, they'll be able to deliver results quickly without wasting too much time or money on setup.

White hat link building companies like Jeenam have a massive network of relationships with publishers, bloggers, and website owners, so we can get your business the links it needs to rank higher in search results.

Advantages Of SaaS link Building Services

The link building skills at Jeenam InfoTech are unparalleled. The number of visitors to our SaaS company's website increased by 300%, which ultimately led to a rise in both new customers and income. They are the best choice for quick expansion. Our website's exposure and online reputation went up a lot. When it comes to link building, no one does it better than this company. We highly recommend their services.

We were totally blown away. The link development tactics implemented by Jeenam InfoTech increased domain authority by 50%. Our SaaS product gained immense credibility, attracting top-tier clients.

Jeenam InfoTech's the link building team-building efforts brought a 4x increase in leads with fantastic work and unparalleled efficiency. It's because of their incredible efforts that the organic growth of our SaaS platform is multiplying.

Jeenam InfoTech completely changed our business. Their skill at creating valuable backlinks has led our SaaS company to the top search results. We've built a strong client base and are now unrivaled in the marketplace.

Niche Edits SaaS Links

Discover the potential of Niche Edits SaaS Links to completely transform your business and take control of the digital environment.

Gain a competitive edge with our niche edits SaaS links service. Niche edits, also known as curated links, are a powerful way to obtain contextual backlinks from established articles within your industry.

Our link building process identifies relevant and authoritative articles and skillfully inserts your website's link into the existing content. This method ensures that your backlinks blend seamlessly with the context, enhancing their value and authority.

With niche edits SaaS links, your website gains a significant boost in rankings, visibility, and credibility, putting you ahead of the competition in the ever-evolving digital landscape.

Blogger Outreach

Do you want to boost your visibility on the internet? Learn more about the effectiveness of our Blogger Outreach. Our blogger outreach service seamlessly integrates influencer marketing with link building to elevate your brand's visibility and authority.

By connecting with influential bloggers in your niche, we build meaningful relationships that result in high-quality backlinks.

Your brand will be featured on relevant blogs, enabling you to tap into new audiences and drive targeted traffic to your website.

Whether it's through engaging product reviews, sponsored posts, or collaborative content, our blogger outreach strategy amplifies your reach and secures valuable links that boost your website's search engine rankings and industry credibility.

Content Marketing 

Leverage the power of content marketing to give your link-building efforts and your online success a boost with content marketing. Our content marketing solution takes a data-driven approach to the creation of material that is not only appealing but also instructive and easy to share.

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Allow our team of experienced writers and marketers to develop a content marketing plan for you that differentiates you from the other businesses in your industry and increases the visibility of your website.

Guest Post Link building

Boost your internet visibility with the help of our guest post link building service. We work together with websites that are considered to be authorities in the field you work in to create well designed and interesting guest posts that highlight your area of expertise.

These postings feature backlinks that have been placed effectively, which will drive visitors to your site and increase its search engine results.

Our outreach team focuses on websites that have a high domain authority, which helps to ensure that your brand is exposed to an audience that is interested in it and receptive to it.

Our strategy for developing links through guest posts is an effective method for establishing your authority in the field since it places extreme value on the delivery of good content.

Broken link Building 

Discover the hidden potential of broken link building! Our link building strategy identifies broken links on reputable websites and capitalizes on this opportunity.

We'll create valuable content that replaces the broken link and then reach out to the webmasters, presenting the solution to improve their site's user experience.

By offering a win-win scenario, we secure relevant high-quality backlinks for your website. This approach not only helps you build a robust backlink profile but also aids webmasters in maintaining the integrity of their content.

It's a highly effective link building process to enhance your website's authority while making the web a better place, one fixed link at a time.

Relationship Base link building 

The development of genuine connections with other sites in your sector is at the heart of our relationship-based approach to link development. The key to gaining high-quality backlinks, in our opinion, is to create good connections.

For mutually beneficial relationships, our employees will reach out to relevant websites, bloggers, and influencers.

Through strategic partnerships, we guarantee that your website will receive high-quality inbound links that will boost its search engine ranks and increase the number of organic visitors.

Our relationship-based strategy is a long-term link building process since it is founded on trust, credibility, and mutual respect.

Why Should I Hire A Best SaaS Link Building Agency?

SaaS link building Agency that drives insane rankings

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We are pleased to welcome you to our SaaS Link Building Agency, where we will use our powerful saas link building experts re-building method to take your organization to new peaks.

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