Did you know that a poor marketing strategy can be the reason your business falls behind, no matter how good your product or service is? In an era where every moment can determine success or failure, outsourcing digital marketing is an option and a survival strategy for your business.
But have you ever wondered why so many businesses choose to outsource their marketing? It’s because third-party companies have top-notch expertise. Outsource companies have exclusive tools that help optimize SEO, advertise on social media, and reach your target customers more precisely. We will explain why use outsource digital marketing can be a game-changer for you!
What is outsourcing in digital marketing?
Digital marketing outsourcing is a form of hiring external human resources to perform marketing for the company. All issues from planning, implementing content writing, image design, creating websites, running Facebook ads, Google Ads, etc. You will receive support from a team of external staff.
Here are 10 types of outsourcing in the digital marketing field:
- SEO (Search Engine Optimization) Services: You can hire an outside company or specialist to optimize your website, research keywords, and improve your Google rankings.
- Social media management: Entrust an agency to plan, publish, and manage content on platforms like Facebook, Instagram, or LinkedIn.
- Paid advertising (PPC): You should find a team of specialists to design and manage advertising campaigns on Google Ads or Facebook Ads. Help you optimize your advertising budget.
- Content marketing: Hire freelancers or agencies to produce content such as blogs, videos, infographics, or ebooks to effectively attract customers.
- Email Marketing: Partner with a professional company to plan, design email templates, and execute email marketing campaigns.
- Data analysis: You can hire experts to analyze the effectiveness of marketing campaigns and provide detailed reports to support decision making.
- Website Design and UX/UI: Outsource your website design and development team to guarantee the best user experience.
- Video Content Marketing: Hire a company specializes in producing promotional videos or brand videos to increase awareness.
- Influencer Marketing: Find an agency to help you find and partner with the right influencers to advertise your products or services.
- CRM Management: Outsource the optimization of your CRM system, customer list management, and customer experience to a third party.
7 Reasons businesses often choose to outsource digital marketing
Compared to building your own digital marketing team and making your own strategic plans, outsourcing has more advantages. You don’t have to waste time, effort, and headaches when the project doesn’t work out. Below, Jeenam will explain to you 8 reasons why businesses like outsourcing.
1. Expertise and Experience
Many businesses outsource their digital marketing to experts with extensive experience and knowledge. Marketing experts spend years honing their skills and staying up to date on the latest trends and technologies. They work across a variety of industries, providing effective solutions for your business.
Outsourced digital marketing teams are fully focused on their areas. For example, SEO experts help optimize content to improve search engine rankings. And online advertising teams create effective social media campaigns with advanced strategies. Thus, campaigns are executed in sync and achieve optimal results.
Outsourcing companies with a solid track record bring great value to your business. For example, Jeenam, we have successfully implemented many campaigns from small businesses to large corporations. Recently, we helped a fashion brand increase online sales by 50% in 6 months. This also indirectly affirms that outsourcing services have the capacity to successfully plan and implement to increase your revenue.
2. Cost-Effectiveness & Tool Usage
Digital marketing companies have experts who are knowledgeable in the use of digital tools like Google Analytics or Google ads, etc. Outsourcing digital marketing can be more cost-effective than managing it yourself. When you factor in salaries, benefits, and training costs, hiring and maintaining an in-house workforce can be a shocking number.
Fun fact: About 59% of companies report reduced costs by outsourcing. Another 65% say they improve productivity because they can focus on core business functions. Businesses gain access to specialized skills and advanced tools that they do not have available through outsourcing.
3. Time Efficiency & Better ROI
Instead of managing digital marketing yourself – a job that requires extensive knowledge and a lot of effort. You can outsource to free up time. For example, you have to learn how to optimize Google Ads or plan content for Facebook. You give it to a third party and focus on expanding your product or improving your service or building your team.
Digital marketing companies have teams of data analysts on hand to implement optimization strategies. Skilled staff can detect and adjust ineffective advertising keywords in Google Ads in just a few days. But for businesses can take weeks to realize. Thanks to that, results such as increased website traffic or advertising revenue will come faster and more clearly.
Outsourcing your digital marketing ensures you have a team that is always monitoring performance. Specifically, when your SEO campaign is experiencing high cost per conversion (CPC). Link building experts can tailor strategies to optimize SEO for your website.
4. Scalability
Outsourcing your marketing allows you to scale your operations as your business grows without having to hire additional staff. For example, you can quickly launch campaigns across multiple platforms without worrying about running out of resources.
Digital marketing agencies can flexibly change their strategies based on your goals. If you need to move from email marketing to video advertising, they can handle your request right away. With outsourcing, you have a team of experts in SEO, advertising, content, and more. You can tap into effective growth solutions without the added cost of building an in-house team.
5. Staying Up-to-Date with Marketing Trends
Because the field of digital marketing is always changing, companies need to keep up with the latest trends and best practices. External agencies do a great job. When you work with a reputable company, you can rest assured that the latest information is constantly guiding your marketing efforts. New information helps you stay ahead of your competitors and make your campaigns successful.
6. Improved Focus on Core Business Functions
When you outsource, you focus on the tasks that will bring the most value. Such as product research, market research, and competitor research. You reduce stress and burnout. Managing digital marketing in-house can be a lot of work and time-consuming can lead to overwhelm for you and your team. Outsourcing can help lighten the load and keep your employees mentally sharp, productive.
7. Access to a Fresh Perspective
You outsource digital marketing, you gain a fresh perspective on your marketing strategies. You can think of new opportunities and strategies. Digital marketing agencies often have a diverse team of experts with different backgrounds and experiences. When you work with an outside agency, you can get a more objective analysis of your marketing efforts. From there you’ll be able to evaluate the effectiveness of your marketing initiatives and identify potential areas for growth.
How to Choose a Partner to Outsource Your Marketing
You will have 2 options: 1 is to cooperate with the company and 1 is to cooperate with freelancers. So which one is better to cooperate with? Jeenam will provide you with the information table below for you to easily compare and choose according to your needs:
| Criteria | Outsourced Digital Agency | Outsourced Freelance Marketer |
| Scale and Resources | Equipped with a team of experts across various fields like SEO, advertising, content, and design.
Suitable for large-scale projects requiring multi-platform integration and services. |
Typically an individual or a small team, ideal for smaller projects or limited budgets.
Limited resources, focusing on specific areas of expertise. |
| Experience and Credibility | Proven experience with major brands, easily verified through portfolios and successful projects.
Professional and well-structured processes. |
May have deep expertise in specific niches but limited experience with diverse projects.
Credibility is harder to verify, relying on client reviews and feedback. |
| Flexibility | Capable of responding to changing demands and scaling up operations as needed.
However, less flexible with smaller budgets or highly personalized projects. |
Highly adaptable to budget and time adjustments.
Ideal for short-term projects or those requiring high levels of personalization. |
| Cost | Generally more expensive due to a larger team and more complex processes.
Best suited for businesses with substantial budgets and long-term plans. |
More cost-effective and adjustable for small businesses or startups.
No long-term contract commitments required, offering financial flexibility. |
| Work Style | Structured and professional but may lack a personalized touch.
A clear, cohesive approach ensures consistency across strategies. |
More direct interaction, making it easier to build personal relationships.
However, may lack the professional workflows and cross-service coordination agencies provide. |
| Trend Adaptability | Constantly updated with the latest trends and technologies, thanks to a diverse and specialized team.
Quick to implement cutting-edge strategies. |
Depends on individual capability; adaptation to trends may be slower. |
| Reliability and Continuity | Ensures continuity with backup team members available in case of staffing issues.
Reliable for long-term partnerships. |
Higher risk if the freelancer is unavailable due to personal reasons or workload conflicts. |
| Testing and Evaluation | Can start with smaller projects but often requires a bigger commitment for full-scale implementation.
Easy to monitor and assess results through well-defined processes. |
Quick to test with lower costs.
However, results may be inconsistent or harder to measure accurately on a broader scale. |
| Long-Term Relationship | Ideal for long-term partnerships, fostering trust and sharing detailed insights to optimize marketing strategies. | Better suited for short-term needs. Building a long-term relationship requires mutual interaction and trust but is limited in resources and scope of operations. |
Comparison table between agency and freelancer
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Final Thought
Outsource digital marketing helps businesses of all sizes access expertise and resources to save costs and expand. The article on Jeenam has explained to you why you should outsource, hopefully will help your marketing activities.
Jeenam is a reputable agency specializing in receiving backlink services for SEO. If you have SEO needs, please contact Jeenam for more details on packages and warranties. Thank you for following the article.
