We understand that building backlinks plays an important role in SEO. Quality backlinks help your website improve ranking and increase reputation. However, you need to invest a lot of time and effort to achieve efficiency.
Many businesses choose to hire services from professional agencies to save resources and achieve faster results. So, is hiring a backlink building service the optimal choice for your business? Let’s find out outsource link building pros and cons to get the right answer!
What is Outsource Link Building?
Outsource link building is an outsourcing service helps businesses build quality backlinks from professional agencies. Outsourcing services have many strategies to help improve website rankings and reputation on search engines. When using the service, businesses save time and money. Besides, you also take advantage of the expertise of reputable partners. Agencies have relationships with high-authority websites help to increase the quality of backlinks quickly and more effectively.
Businesses choose to outsource link building mainly for 3 main reasons: saving time, optimizing resources, and ensuring quality backlinks. Link building campaigns require a lot of time and effort. Because building backlinks can take up to 50-60% of a business’s SEO strategy time. With outsourcing services, you can save valuable time to focus on more important activities. We have more than 10 years of in-depth experience and a reputable partner network. Jeenam will help you connect with quality sites to achieve quick results without investing in additional personnel. According to reports from Ahref and other internal sources, more than 60% of businesses have chosen to hire outsourcing solutions to improve SEO without increasing human resources costs.
5 Advantages of Outsource Link Building
When you use outsourcing services can bring 5 unexpected pros. Outsourcing helps businesses save time and reduces resource usage. The process improves link quality helps SEO strategies become faster and increases. Businesses don’t need to invest in complex staff or tools.
Save Time and Resources
Outsource link building allows businesses to focus on key goals such as product development, market expansion, or customer service. You won’t be distracted when doing complex tasks such as researching backlink opportunities or negotiating with websites. For example, instead of training an in-house SEO team, you can immediately start a campaign with the help of experts.
Experienced and Expertise
Link building agencies often have a team of experienced experts with a deep understanding of Google’s algorithms. Agencies like Jeenam help ensure that the quality of backlinks is built in compliance with the highest SEO standards. Because we master safe and effective backlink search techniques, we avoid your website being penalized from search engines.
Rapid scalability
When you need to increase the number of backlinks quickly, outsourcing is the ideal solution. An agency can quickly provide a large number of backlinks without compromising on quality. You don’t have to worry about a lack of staff or resources.
Save money
Build an in-house SEO team requires a lot of money. You have to pay salaries to employees, invest in SEO tools and other expenses. According to our research, the average salary of a new link builder ranges from 30,000–40,000 USD/year. Experienced experts can demand a salary of up to 100,000 USD/year. Hourly rates are usually from 13 USD for beginners and 16 USD for experts. Meanwhile, outsourcing link building services help businesses save costs. You only need to pay a fixed fee to the agency and can save up to 70% compared to the cost of maintaining an in-house team. Jeenam provides high-end link building packages at affordable prices. And handles all customer requests until satisfaction.
Detailed and easy to follow reports
Agencies provide detailed reports on campaign results. You will have clear information about the quantity and quality of backlinks built. If any problems arise, you can request adjustments or change the strategy immediately. Transparent reports help you monitor campaign performance and assess the true value of every penny spent.
Disadvantages of Outsource Link Building
Besides the benefits that outside services bring, there are also hidden risks if you choose a companion that is not as expected:
- Cheap, poor quality services: Cheap services often focus on quantity rather than quality. You are more likely to get backlinks that are worthless and even harmful to SEO.
- Poor communication: A partner is not a native speaker or has a language barrier may cause misunderstandings. They will not understand or misunderstand what you are trying to convey.
- Pursuing quantity over quality: We have seen some businesses target many backlinks without paying attention to quality. When you choose the wrong one can easily lead to a Google penalty.
- Underestimating the quality of the publishing site: Not all websites provide the same SEO value. Choose the wrong site can reduce your reputation and rankings.
- Lack of transparency: Some partners use techniques or methods of link exchange that violate Google’s guidelines. Too focused on technicalities and forgets about the natural factor, the risk of being penalized by Google very high.
- Not giving clear direction: You don’t share specific needs and don’t respond on time, your partner will can’t create value that fits your strategy.
- Going too fast: Building links at an unnatural pace can make Google suspicious and hurt your rankings.
- Seeing link building as the only solution: Link building is only one part of SEO. You need to combine other factors such as content optimization, improving user experience, and increasing page load speed to achieve the best results.
- Not checking the work done: If you don’t check the backlinks you create, backlinks are not good quality or comply with the original requirements.
- Not measuring ROI: We encourage you to evaluate your return on investment (ROI) to know if the campaign is worth the money.
- Accepting average results: Don’t settle for poor quality results. When you invest in a trusted partner will help you build a more sustainable SEO foundation.
How to overcome shortcomings when outsourcing Link Building?
Jeenam will provide you with methods to overcome the disadvantages when you use outsourcing services.
Research the partner carefully before cooperating
Businesses should carefully review the agency’s portfolio, completed projects, and feedback from previous clients. Careful consideration helps to properly assess the partner’s experience and reputation.
Clear agreement from the beginning
The contract should clearly state specific terms on services, costs, and benefits. The details in the contract will help avoid misunderstandings and unexpected costs.
Regularly monitor results
Businesses should request regular reports on metrics such as domain authority (DA > 60), page authority (PA) and organic traffic. The reported figures will show the actual effectiveness of the campaign and help businesses control performance.
3 Important notes when outsourcing link building services
- Prioritize quality over quantity: Don’t chase after the number of backlinks and forget about their quality. You should prioritize choosing service providers from highly reputable websites.
- Use tools like Ahrefs or SEMrush: These are powerful tools that help check the quality of backlinks and other important indicators.
- Avoid cheap services of unknown origin: Cheap services can potentially pose risks to the quality of backlinks and negatively affect the SEO of the business.
Wrap up
Outsource link building brings many benefits to businesses such as saving time, costs and ensuring SEO effectiveness. However, businesses need to be careful in choosing partners, controlling backlink quality and monitoring strategy effectiveness. At Jeenam, we provide you with a full range of services from customer care. Contact us now for more information!
