Omnisend vs. Klaviyo 2024: which is Champion of Automation?

Table of Contents

Share On:

Omnisend vs. Klaviyo 2024: which is Champion of Automation?

Table of Contents

Share On:


In the world of email marketing, two names often stand out: Klaviyo and Omnisend. These platforms are highly regarded for their effectiveness in driving ecommerce email marketing strategies. However, there is a prevailing myth that you need to spend a lot on email marketing to see significant returns. Today, we will debunk this myth by exploring how Omnisend offers great email marketing at affordable prices.

Who are Omnisend and Klaviyo built for?

Both Omnisend and Klaviyo position themselves as email marketing platforms specifically designed for ecommerce businesses. They integrate seamlessly with major ecommerce platforms like Shopify, Shopify Plus, BigCommerce, Wix, and WooCommerce. However, Omnisend has an advantage in terms of integration with Prestashop, Drupal Commerce, and Opencart.

Both platforms offer a wide range of third-party integrations, including loyalty and rewards programs, shipping tracking providers, and checkout services. They have similar features and capabilities, making it challenging to determine which platform is better suited for your needs.

Email marketing: Core functions and features

Source : 

When it comes to email marketing, both Omnisend and Klaviyo provide visual email composers that allow you to create engaging email campaigns. They offer a variety of templates to inspire your creativity. However, there are key differences in their email builders.

Klaviyo’s email builder allows you to add basic elements such as text, images, columns, buttons, and tables. While it is possible to create attractive emails with Klaviyo’s builder, certain ecommerce-related tasks, like creating unique discount codes, can be complicated. On the other hand, Omnisend’s email builder offers more customization options. It provides features like the Product Picker, which allows you to pull products from your store directly into your campaign. Additionally, Omnisend supports video integration and custom HTML for more advanced users.

In terms of email marketing features, Omnisend surpasses Klaviyo. Omnisend offers more ecommerce-friendly features, such as unique discount codes and gamification options. These features save time and enhance the effectiveness of email campaigns.

List building and subscriber acquisition

Source :

Building an email list is crucial for any email marketing strategy. Both Omnisend and Klaviyo offer features to help you grow your subscriber list organically. They provide targeted popups to convert website visitors into subscribers. However, Omnisend goes a step further by offering landing pages, which have been proven to have higher conversion rates compared to other types of sign-up forms. Omnisend also offers a gamified Wheel of Fortune sign-up form, providing an incentive for customers to subscribe.

Segmentation and targeting capabilities

Both Omnisend and Klaviyo offer powerful segmentation features to help you send relevant messages to the right audience. Klaviyo’s segmentation is robust, but the language used in their definitions can be confusing. Omnisend’s segmentation is more straightforward and allows for greater flexibility. It categorizes segments into profile data, campaign activity, and shopping behavior, making it easier to create targeted segments based on specific criteria.

Additionally, Omnisend offers integration with Facebook Custom Audiences and Google retargeting ads without the need for additional tools. This gives you more options for reaching your audience across multiple platforms.

Automation workflows: Driving personalized customer experiences


Automation workflows are where the differences between Omnisend and Klaviyo become more apparent. Both platforms offer powerful visual workflow builders with conditional splits and trigger splits. However, Omnisend takes automation to the next level by allowing you to add other channels, such as SMS and push notifications, to the same workflow. This enables you to create omnichannel customer experiences and engage with customers on their preferred channels.

Omnisend’s automation workflows also excel in tracking cart abandonment. It uses cookie-based tracking to identify users when they add products to their carts, allowing you to track and win back more abandoned carts. Klaviyo, on the other hand, identifies users only at the checkout step.

also Read: The 5 best E-mail Outreach Tactics To Improve Conversation in 2024

Customer support: Assistance when you need it

When it comes to customer support, Omnisend takes the lead. It offers 24/7 live chat and email support to all customers, regardless of their plan. Omnisend has even received a Stevie Award for its outstanding customer support. Klaviyo provides 24/7 email support for paid plans, but free users are limited to email support for the first 60 days.

Multistore accounts: Managing multiple ecommerce brands


For businesses with multiple ecommerce brands, Omnisend offers a more convenient solution. With Omnisend, you can manage all your stores in one multistore account, eliminating the need for separate logins and duplicate work across multiple accounts. Klaviyo requires a separate account for each store, which can be cumbersome to manage.

Pricing: Omnisend’s affordability

When it comes to pricing, Omnisend offers a more affordable option. Both Omnisend and Klaviyo base their pricing on the number of subscribers you have. However, Klaviyo’s pricing increases significantly when you add SMS functionality. Omnisend offers three main plans for growing ecommerce merchants, with the Standard Plan starting at $16 per month and the Pro Plan starting at $59 per month. Omnisend’s pricing remains competitive, even when considering the additional features and channels it offers.

An independent evaluation from

In an independent evaluation by, Omnisend comes out on top in various aspects. Both platforms are built for ecommerce merchants, integrate well with ecommerce platforms, and offer precise segmentation and automation features. However, Omnisend surpasses Klaviyo in terms of pricing, email capture options, and automation capabilities. Omnisend’s omnichannel customer experience and budget-friendly SMS pricing make it a clear choice for those looking to grow their online store.

Conclusion :

When choosing an email marketing platform, it is essential to consider your specific needs and goals. While both Omnisend and Klaviyo offer powerful features for ecommerce email marketing, Omnisend stands out with its affordability, extensive feature set, and exceptional customer support. By choosing Omnisend, you can unlock the full potential of your email marketing strategy and drive sales on autopilot..

Written By

Mayur Bhatasana
Mayur Bhatasana
Co.Founder & CEO @Jeenam infotech LLP || I help B2B & SaaS startups to achieve insane ranking through link building 🚀

Ready to Skyrocket Your Link-Building Game?

Related Posts

Know us

Increase your brand's profile and drive your company to a new level of online visibility with the help of our professional SaaS link building services.

Contact Us

© 2020-24 Jeenam Infotech LLP . All Rights Reserved

Why should I hire a Best SaaS Link Building Agency?

The best way to build links is by setting up a saas link building agency.

A saas link building agency is a specialized team of professionals who do nothing but build links for you. They'll find high-quality links for you, then work to get them indexed on the major search engines so that you can easily track them down and use them for SEO purposes.

When you hire a saas link building agency, you're working with an experienced team of experts who know exactly what they're doing and how to get it done.

This means that you'll have more time to focus on other areas of your business—and more importantly, they'll be able to deliver results quickly without wasting too much time or money on setup.

White hat link building companies like Jeenam have a massive network of relationships with publishers, bloggers, and website owners, so we can get your business the links it needs to rank higher in search results.

Advantages Of SaaS link Building Services

The link building skills at Jeenam InfoTech are unparalleled. The number of visitors to our SaaS company's website increased by 300%, which ultimately led to a rise in both new customers and income. They are the best choice for quick expansion. Our website's exposure and online reputation went up a lot. When it comes to link building, no one does it better than this company. We highly recommend their services.

We were totally blown away. The link development tactics implemented by Jeenam InfoTech increased domain authority by 50%. Our SaaS product gained immense credibility, attracting top-tier clients.

Jeenam InfoTech's the link building team-building efforts brought a 4x increase in leads with fantastic work and unparalleled efficiency. It's because of their incredible efforts that the organic growth of our SaaS platform is multiplying.

Jeenam InfoTech completely changed our business. Their skill at creating valuable backlinks has led our SaaS company to the top search results. We've built a strong client base and are now unrivaled in the marketplace.

Niche Edits SaaS Links

Discover the potential of Niche Edits SaaS Links to completely transform your business and take control of the digital environment.

Gain a competitive edge with our niche edits SaaS links service. Niche edits, also known as curated links, are a powerful way to obtain contextual backlinks from established articles within your industry.

Our link building process identifies relevant and authoritative articles and skillfully inserts your website's link into the existing content. This method ensures that your backlinks blend seamlessly with the context, enhancing their value and authority.

With niche edits SaaS links, your website gains a significant boost in rankings, visibility, and credibility, putting you ahead of the competition in the ever-evolving digital landscape.

Blogger Outreach

Do you want to boost your visibility on the internet? Learn more about the effectiveness of our Blogger Outreach. Our blogger outreach service seamlessly integrates influencer marketing with link building to elevate your brand's visibility and authority.

By connecting with influential bloggers in your niche, we build meaningful relationships that result in high-quality backlinks.

Your brand will be featured on relevant blogs, enabling you to tap into new audiences and drive targeted traffic to your website.

Whether it's through engaging product reviews, sponsored posts, or collaborative content, our blogger outreach strategy amplifies your reach and secures valuable links that boost your website's search engine rankings and industry credibility.

Content Marketing 

Leverage the power of content marketing to give your link-building efforts and your online success a boost with content marketing. Our content marketing solution takes a data-driven approach to the creation of material that is not only appealing but also instructive and easy to share.

We create content that connects with your readers by first gaining a grasp of your target demographic and the trends that are occurring within the industry. This helps to keep your readers interested and brings them back for more.

This content not only brings in organic backlinks but also solidifies your company's position as an industry thought leader, which in turn drives both brand recognition and brand loyalty.

Allow our team of experienced writers and marketers to develop a content marketing plan for you that differentiates you from the other businesses in your industry and increases the visibility of your website.

Guest Post Link building

Boost your internet visibility with the help of our guest post link building service. We work together with websites that are considered to be authorities in the field you work in to create well designed and interesting guest posts that highlight your area of expertise.

These postings feature backlinks that have been placed effectively, which will drive visitors to your site and increase its search engine results.

Our outreach team focuses on websites that have a high domain authority, which helps to ensure that your brand is exposed to an audience that is interested in it and receptive to it.

Our strategy for developing links through guest posts is an effective method for establishing your authority in the field since it places extreme value on the delivery of good content.

Broken link Building 

Discover the hidden potential of broken link building! Our link building strategy identifies broken links on reputable websites and capitalizes on this opportunity.

We'll create valuable content that replaces the broken link and then reach out to the webmasters, presenting the solution to improve their site's user experience.

By offering a win-win scenario, we secure relevant high-quality backlinks for your website. This approach not only helps you build a robust backlink profile but also aids webmasters in maintaining the integrity of their content.

It's a highly effective link building process to enhance your website's authority while making the web a better place, one fixed link at a time.

Relationship Base link building 

The development of genuine connections with other sites in your sector is at the heart of our relationship-based approach to link development. The key to gaining high-quality backlinks, in our opinion, is to create good connections.

For mutually beneficial relationships, our employees will reach out to relevant websites, bloggers, and influencers.

Through strategic partnerships, we guarantee that your website will receive high-quality inbound links that will boost its search engine ranks and increase the number of organic visitors.

Our relationship-based strategy is a long-term link building process since it is founded on trust, credibility, and mutual respect.

Why Should I Hire A Best SaaS Link Building Agency?

SaaS link building Agency that drives insane rankings

Increase your brand's profile and drive your company to a new level of online visibility with the help of our professional SaaS link building services.

We are pleased to welcome you to our SaaS Link Building Agency, where we will use our powerful saas link building experts re-building method to take your organization to new peaks.

Our full saas link building strategy is an effective symphony of analysis, marketing, and link development designed to boost your online profile and leave your competitors in the dust.