Backlinks still play an important role in Google’s ranking algorithm. In the increasingly competitive world of SEO, it’s not enough to just build backlinks; you also need to track them intelligently. An effective SEO strategy cannot be without backlink monitoring tools that help you control quality, detect spammy links, and optimize search performance.
Backlink monitoring tools will provide the necessary information for you to analyze and build a backlink strategy. Here are 10 backlink monitoring tools to help you improve your Google rankings in 2025.
Why You Need to Monitor Backlinks?
If you just build a backlink profile, it may seem effective in helping your website rank higher, but you do not monitor and track how it performs afterward. This is a mistake, causing your website to not maintain the desired position.
A backlink-building campaign cannot stop at high quality link profile; you also need to monitor the backlinks. Why do you need to monitor backlinks pointing to your website regularly? Here are the reasons that SEOers need to know:
Assess the quality of backlinks for your website
Monitoring the quality of backlinks will help you quickly detect broken links and lost links during the SEO optimization process. Broken links can be caused by you changing the information on the website. Maybe using 301 or 302 redirects causes the website to lose some backlinks and reduce its ranking.
Detect spammy backlinks that are harmful to the website, remove them, and protect the website’s ranking, avoiding being penalized by Google. This is where a strong monitoring tool and even a disavow tool become necessary.
Evaluate how many links attract readers over time
Through backlink monitoring, you can evaluate the effective channels with the target audience and valuable link sources to focus resources on them, helping to optimize costs and SEO efforts.
Analyze and track your competitor’s backlinks.
You have a good backlink profile, and so do your competitors; use tools to analyze your competitor backlinks and find high-quality website sources and anchor text to supplement your backlink map to optimize your SEO strategy.
Competitor analysis is a way to help you increase your competitiveness and find link building opportunities without spending much time.
Detect websites with backlinks that have changed
In many cases, the content and topic of the website pointing back to you have changed, causing your backlinks to no longer be valuable links, being rated low by Google, irrelevant, reducing rankings, and worse, being penalized.
Backlink checkers will help SEOers control technical problems related to backlinks that negatively affect website rankings, especially in the case of negative SEO attacks.
Top 10 Backlink Monitoring Tools 2025
Here are the top 10 backlink monitoring tools used by SEO professionals.
1. Ahrefs
Ahrefs is a great SEO tool with many complete features that will help you do website auditing and develop an effective SEO strategy. This tool also helps you monitor powerful and detailed backlinks that allow you to know information such as:
- How many domains and websites are pointing to your website?
- You can see new domains or lost domains over time.
- Track in-depth data such as referring page metrics, domain ranking, anchor text, organic traffic, and domain traffic.
- Analyze competitors backlinks and domains that do not come to your website.
- Check for broken backlinks and those lost due to defunct websites
With the Ahrefs tool, you can try it for 7 days and then pay $99 for 1 user per month.
2. Moz
Like Ahrefs, Moz is also a complete SEO tool suitable for you to build SEO strategies and analyze and monitor backlinks. Moz’s backlink monitoring tool is called Link Explorer.
The Link Explorer tool helps you analyze your own backlink profile and that of your competitors. The parameters you can see from Link Explorer:
- Total number of links pointing to your website.
- The number of detailed links gained and lost over time.
- Information on traffic rate, anchor text used, and domain authority.
A difference of Moz is that it allows you to compare your link profile with your competitors, thereby analyzing the differences and strengths of your competitors to take advantage of link building opportunities.
Another advantage of Moz is the Spam Score. This criterion helps you give a quality rating based on the spam on your website. It is necessary for SEOers to evaluate spammy links and cancel or reject them via a disavow file.
The price of using the Moz tool is $ 99 / month, allowing you to create 3 SEO campaigns. In addition, you can also use the experience with the free account before.
3. Link Research Tools
Link Research Tools is an in-depth backlink checker and analysis tool that helps you build an effective backlink campaign. This tool provides detailed information such as:
- Linking website profile data and the anchor text being used.
- Measure the strength of the website based on the number of backlinks.
- Measure the trustworthiness of the domain based on the quality links.
- Statistics of the number of links you have and have lost over time.
- The highlight of Link Research Tools is that it highlights spammy links with a high-risk level, warning users.
Link Research Tools has the ability to analyze your competitors or website to find quality backlinks.
The plus point of Link Research Tools that many people appreciate is that they give recommendations to users when building a backlink profile.
The biggest limitation of this tool is that the cost of use is quite expensive, with the cheapest package being $499/month.
4. Semrush
Semrush is a popular SEO tool that can monitor your backlink profile. With Semrush, you can look up information related to:
- A complete list of backlinks pointing to your website.
- Analyze linking domains and their authority and anchor text.
- Analyze backlink quality and assess the toxicity of the links pointing to them.
- Make recommendations to improve your backlink profile.
- Analyze your competitors’ backlink profiles and compare them to your website.
The cheapest price to use Semrush is $119.95 per month. This cost is quite high compared to other SEO tools that can analyze backlink profiles.
5. SE Ranking
SE Ranking is an SEO software with a fairly effective backlink monitoring function. The functions that SE Ranking provides for monitoring backlinks are simpler than Ahrefs. However, it is famous for being a software that allows you to manage backlinks effectively because SE Ranking sends notifications about changes in links via Email.
With SE Ranking, you can easily evaluate which links are quality, and which links are bad and harmful to the website. With this software, you can try it for 14 days and then pay $31 per month.
6. Monitor Backlinks
Monitor Backlinks is an effective, user-friendly backlink and keyword ranking monitoring tool. With this tool, you will track the following information:
- Monitor backlinks to your website and measure the effectiveness of the links they bring.
- Analyze and monitor your competitors’ backlink profiles.
- The tool notifies you of the links you have lost and the links you do not want, so you can adjust your profile accordingly.
The strength of Monitor Backlinks is the ability to track keyword rankings and compare them with competitors to optimize link-building strategies.
Monitor Backlinks software is highly rated for its backlink tracking performance and low cost at only $30 monthly. You can also use Monitor Backlinks for free for 30 days.
7. Majestic
Majestic is used by many SEOers as a powerful assistant when analyzing backlink profiles. With the Majestic tool, you can track indicators such as:
- Trust flow index evaluates the quality of a backlink based on a score.
- Citation Flow shows the number of links pointing to your website.
- Visibility Flow shows the number of high-quality links pointing to your website.
- Topical Trust Flow is the relevance of backlinks to your main website.
All of the above indicators help you optimize your backlink-building strategy, choosing quality links to bring the best results. In addition, Majestic also provides information related to the position of links on a page and helps you analyze competitors effectively.
You can also track information about anchor text, link types, and follow and no-follow rates. Majestic costs $49.99 per month.
8. Linkio
Linkio is a link outreach software that provides a quality backlink monitoring solution. With this tool, you can:
Provide detailed information on each type of link, including anchor text, follow/no-follow links, and surrounding content.
- Evaluate link quality by showing which websites have been indexed by Google.
- Monitor and update links that have changed.
- In particular, Linkio provides the percentage of anchor links with anchor text, brand, combined keywords, URL, or natural.
The biggest plus of Linkio is the ability to build a list of potential customers and automatically reach out to these leads. The cost of using Linkio is $ 19.99 / month, allowing you to analyze up to 10,000 backlinks per month.
9. Rank Active
Rank Active is a fairly new tool in the SEO field, but it is still well-regarded by many experts. With Rank Active, you can check and monitor backlinks directly. This tool provides a huge number of backlinks, with easy-to-understand charts to help you monitor your backlink profile for the most intuitive assessment.
Parameters that Rank Active provides you:
- Number of backlinks to the website and number of lost and new links.
- The tool allows you to track your competitors’ backlink profiles.
- Rank Active provides data in the form of easy-to-observe, easy-to-measure Excel charts and has email notifications for users about changes in links.
10. Linkody
Linkody is a backlink monitoring and analysis tool that you should pay attention to when building a quality backlink profile for your website. Linkody’s functions are comprehensive, allowing you to track information such as:
- Information about lost backlinks and new links.
- The software will alert you via email about a new link to your website, but you do not want it.
- Create a disavow file to upload to Google to control low-quality links.
- Effectively monitor over time with Linkody, thereby adjusting and building effective backlinks.
SEOs appreciate the functions that Linkody brings when building a backlink profile. The cost to use this tool is $ 14.90 per month, an affordable price for 2 domains and 1 user.
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