Paid & Free Backlink Checker Tools for SEO Professionals

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Paid & Free Backlink Checker Tools for SEO Professionals

Paid & Free Backlink Checker Tools

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Have you ever wondered why certain websites appear higher on Google? Backlinks are generally the deciding factor. Your search engine ranking will improve with the number of high-quality backlinks you have.

Consider Jacob, who owns a company selling handmade soap. His sales were flat until he started using the backlink checker tool. He then found out that well-known blogs and specialized directories were providing links to his rivals. So he contacted those sources and his sales increased drastically in a few months. 

According to studies, the lack of backlinks causes 91% of pages to never receive organic traffic from Google. Backlink checker tools can help with it. They assist you in identifying new ways to increase the authority and visibility of your website. 

Ready to supercharge your SEO game? Read our comprehensive blog and find out some of the best backlink checker tools. 

What are Backlink Checker Tools?

In simple terms, backlink checker tools can assist you in monitoring & analyzing links that you receive from other websites (backlinks). Consider these tools as your digital spy, determining the value of the links pointing to your website.

Well, they are considered votes of confidence by search engines like Google. Your site will probably be viewed as more reliable and pertinent the more high-quality backlinks it has, which will raise its ranking in search results.

These tools provide you with information on the quality of your backlinks, enabling you to determine which ones are potentially improving your SEO and which ones may be hurting it. 

Why Use a Backlink Checker?

It is a valuable tool for monitoring the quantity and quality of your backlinks. Not all backlinks are of high quality, and you may receive poor-quality links from irrelevant or spammy websites.

By using a backlink checker, you may identify and remove these risky links from your website without compromising your site’s authority. 

Moreover, a backlink checker can work as an additional method of competitive spying.

A backlink checker also enables you to snoop on your rivals. You can find fresh avenues for your link-building approach by examining their backlink profile.

It can be your go-to tool for outperforming the competition and optimizing your link profile for search engine optimization. So, start using one today and watch your website soar!

Finding and Analyzing Backlinks

Finding Backlinks

Ahrefs, Moz, and SEMrush are a few examples of tools to start with. You can find out who is linking to your website with these tools. To get a comprehensive report on your backlinks, simply input your domain. Since sites with higher domain authority will have a greater impact on your SEO, pay attention to the domain authority of the websites that link to you.

Analyzing Backlinks

Once you have gathered your backlinks, it is time to analyze them. Look at the following factors:

Relevance: Are the linking sites relevant to your niche?

Authority: Do these sites have a high domain authority?

Anchor Text: What text is linked to your website? Is it diverse and organic?

Links from spammy or low-quality websites should be removed as they can harm your SEO.

Assessing Backlink Quality and Relevancy

When it comes to boosting your website’s SEO, backlinks are crucial.

Firstly, quality matters. Look for high domain authority (DA) and page authority (PA) backlinks from reputable websites. 

These metrics show authority and influence in search results. Seek out websites with a strong reputation that are relevant to your industry or niche.

Relevance is also crucial. A backlink from a website with similar themes or topics to yours is most beneficial. For example, a link from a reputable nutrition website carries more weight than one from a random technical blog if you own a fitness blog.

Natural link growth is also important. Avoid programs that promise hundreds of backlinks in a short time. Prioritize organic growth in your SEO strategy by focusing on creating high-quality content that gradually earns backlinks.

You can create a strong backlink profile to increase your site’s search engine rankings and reinforce its authority by prioritizing quality, relevance, and organic growth.

Identifying New Link-Building Opportunities

First, keep an eye on your competitors. Use tools like Ahrefs or SEMrush to see who is linking to them. These insights can reveal potential sites willing to link to similar content – if they link to your competitor, they may associate with you as well. 

Next, explore industry blogs and publications. Guest posting is still powerful for link building. Find blogs that align with your niche and pitch them with well-crafted content ideas. It’s a win-win, you get exposure, and they get quality content.

Don’t forget to leverage your network. Partnerships, clients, or colleagues in your industry may have websites ripe for linking opportunities. Just ask!

Harness the power of social media as well. Platforms like LinkedIn and Twitter can connect you with influencers and bloggers who may be interested in your content.

Free Backlink Checker Tools:


Small SEO Tools

Google Search Console

Neil Patel’s Backlink Tool

5 Best Backlink Checker Tools For a Powerful Link Building Strategy


Ahrefs overview

This robust SEO analysis tool and backlink checker, Ahrefs, has several features to help you better understand and manage your website’s functionality. Here’s how Ahrefs can assist you to stand out;

Features of Ahrefs:

  • Backlink Analysis: It thoroughly explores your site’s backlink profile.
  • Competitor Analysis: Compare your site with competitors to discover new opportunities.
  • Keyword Research: Find the best keywords for higher rankings.
  • Site Audit: Identify and address any SEO-related issues hindering your website.
  • Rank Tracking: Track your search engine rankings over time with this robust feature.


  • Cost: Higher pricing compared to some other tools.
  • Learning Curve: May take time to fully grasp all features.
  • Data Freshness: Some users have reported infrequent data updates.


Lite: $129/month

Standard: $249/month

Advanced: $449/month


Ready to enhance your SEO strategy? AHREFS can be your go-to tool.


MOZ pro overview

MOZ offers a range of features that can help you boost your rankings and drive more traffic:

Features of MOZ:

  • Comprehensive Analysis: Get a detailed breakdown of your backlink profile.
  • Quality Metrics: Use MOZ’s exclusive metrics, such as Domain Authority (DA) and Page Authority (PA), to assess backlinks.
  • Competitive Insights: Examine your backlink profile about competitors to identify potential opportunities.
  • Spam Score: Use MOZ’s Spam Score tool to find backlinks that can be harmful.


  • Cost: Access to advanced features requires a subscription.
  • Outdated Data: Backlink data might not be real-time.
  • Interface Complexity: Beginners may find the interface overwhelming initially.


Standard: $99/ month

Medium: $179/month

Large: $299/ month

Premium: $599/month

Whether you’re a seasoned SEO professional or just starting out, leveraging MOZ’s advanced features can give your backlink strategy a powerful boost.

Just keep in mind its costs and usability as you navigate your SEO journey!


SEMRush domain overview

You can grow organic traffic on your website with SEMruch’s easy tools and workflow.

Features of SEMrush for Backlinks:

  • In-depth Backlink Analysis: Examine your and your competitors’ backlink profiles comprehensively. 
  • Evaluate Quality: Find backlinks with high quality that complement your SEO work.
  • Anchor Text Analysis: See how anchor texts affect your link-building strategy.
  • Backlink Gap: Discover opportunities by comparing your backlink profile with competitors.
  • Disavow Tool: Manage and clean up toxic backlinks to protect your site’s reputation.


  • Cost: Higher pricing plans may be steep for smaller businesses.
  • Learning Curve: It takes time to fully leverage all features effectively.


Pro: $129.95/month

Guru: $249.95/month

Business: $499/month

SEMrush isn’t just a tool; it’s your secret weapon for mastering backlink strategies. Give it a spin to unlock new SEO possibilities!

Majestic SEO

Majestic dashboard overview

Majestic SEO helps website owners and digital marketers to enhance their website’s visibility through intuitive data insights.

Features of Majestic SEO

  • Backlink Profiling: Uncover the quantity and quality of backlinks pointing to your site.
  • Trust Flow and Citation Flow: Gauge the authority and influence of your backlinks.
  • Historical Data: Track backlink growth over time for strategic insights.
  • Competitor Analysis: Compare your backlink profile with competitors to gain a competitive advantage.


  • No Updated Data: Updates may not be real-time.
  • Complex Metrics: Understanding Trust Flow and Citation Flow requires some learning.
  • Cost: Only higher-priced packages have relevant features. 


Lite: $49.99/Month

Pro: $99.99/Month

API: $399.99/Month

Majestic SEO is a powerhouse for SEO practitioners looking to refine their backlink strategy and gain a competitive edge.

SEO PowerSuite

SEO power suite overview

It’s a powerhouse toolset that’s been a favorite among SEO professionals for its comprehensive features. Here’s why:

Features of SEO PowerSuite:  

  • Backlink Analysis: Dive deep into your backlink profile, analyzing link quality and anchor text diversity.
  • Link Building: Find new link opportunities and manage your outreach campaigns effectively.
  • Rank Tracking: Monitor your keyword rankings across multiple search engines.
  • Site Audit: Identify and fix SEO issues on your website for better performance.
  • Competitor Analysis: Benchmark your site against competitors to uncover strategies.


  • Learning Curve: It can be overwhelming for beginners due to its extensive features.
  • Data Updates: Some users report delays in data updates compared to real-time tools.


Basic plan: Free Forever

Professional: $299/Per Year

Enterprise: $499/Per Year

When it comes to backlink maintenance and analysis, SEO PowerSuite is still a good option for dedicated SEO professionals who want to increase the exposure of their websites. 


Ahrefs, Majestic SEO, SEMrush, MOZ, and SEO PowerSuite are some beneficial tools when you are working hard to get quality results from SEO efforts.

With these tools, you can make better decisions based on reliable data and statistics rather than just assumptions. Also, you can observe what is effective, and ineffective, and what areas need improvement. 

They provide you with the ability to examine, refine, and plan your backlink profile so that your website not only appears higher in search results but also stays ahead of the competition online. 

Embrace these tools today and witness your website ascend to new heights!

Written By

Mayur Bhatasana
Mayur Bhatasana
Co.Founder & CEO @Jeenam infotech LLP || I help B2B & SaaS startups to achieve insane ranking through link building 🚀

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