The quality backlink profile is part of a successful SEO strategy, contributing to a high website ranking. Necessary SEO tools help check and evaluate the quality of backlinks, thereby supporting SEOers in building a quality backlink profile. You are a newbie who wants to build quality, sustainable backlinks to improve the search engine ranking but needs to learn more support tools.
The article below will help you understand the importance of tools, essential indicators to pay attention to, and the top effective backlink checker tools that SEOers highly appreciate.
Why You Need Backlink Checker Tools?
As you know, backlinks are the core factor that helps search engines highly appreciate websites. Each backlink pointing to a reputable website with high domain authority will be a vote to help improve your website’s ranking. Therefore, building quality backlinks is especially necessary, and every SEOer needs to be careful when creating a backlink profile to avoid harming the website.
Link analysis tools provide quality information resources on the internet for SEOers to effectively link building strategy. These SEO tools will help you:
Domain metrics evaluation: The tool will evaluate whether or not the information on the referring website is suitable for placing links. Important domain metrics information includes domain authority, domain rating, relevance, etc.
Link Diversity: The tool will help evaluate the diversity of anchor text and referring domains to help you improve the quality of your backlink profile.
Identify broken links: SEO tools help you identify broken backlinks, allowing you to fix them and restore authority to your website.
Point out low-quality links: Not all websites on the internet are trustworthy; tools will point out low-quality links and spam websites that can negatively affect your website’s reputation so you can reject them.
Analyze your competitor backlinks: Comparing your link profiles with those of your competitors will help SEOers create effective link-building campaigns, identify good links that you don’t have, and improve performance.
Tracking the link-building process: Tracking the link-building process, measuring and evaluating campaign effectiveness, is necessary for SEOers to detect loopholes, adjust plans, and optimize backlinks over time to help the website maintain high rankings.
Important metrics to take care of when checking backlinks
To have a strong backlink profile enough for a sustainable website on top, you need to understand the factors that create a quality backlink. Below is the critical information that the backlink checker tool will bring that you need to pay attention to:
Domain Authority (DA) and Domain Rating (DR): Higher DA and DR scores indicate that links pointing to that website are valuable. Additionally, websites with high organic traffic will attract more traffic to your website.
Relevance: Search engines will appreciate links pointing to websites with the same content or industry/field as your website.
Anchor Text: Anchor text is built diversely and relevant to the website or the target website’s keyword set. Over-optimizing anchor text can be harmful to SEO.
Link Location: Link placement can affect the value of a backlink.
Link Type (dofollow vs. nofollow): When to use dofollow vs. nofollow links to optimize SEO campaign effectiveness.
Backlink Profile Diversity: Links from a variety of sources will help increase credibility and improve your website’s authority.
Spam score: A website with a high spam score pointing to your website will be a big danger, causing it to lose its reputation and ranking. Therefore, when using the backlink check tool, you need to pay attention to the spam score to reject links pointing to that website.
Link age: This is an indicator that SEOers rarely pay attention to, but it is quite important when search engines value older links more than new links. Therefore, you should prioritize choosing old websites over new websites.
Above are important indicators and information that you need to pay attention to when link building strategies for your website. Backlink checker tools may be limited in some of the index features provided to users. Therefore, you can combine multiple checking tools to get the most detailed information, helping to build a quality and strong backlink profile.
Top 6 outstanding Backlink Checker tools
Nowadays, you can choose from many different SEO tools to use, from paid to free. Each type will have different advantages and limitations when supporting SEO campaigns. Sharing below, we will analyze SEO tools in more depth, with the most outstanding backlink analysis feature!
1. SEO SpyGlass
SEO SpyGlass is a great website auditing tool with all the necessary features to analyze and manage your backlinks and your competitors. The unique thing about SEO SpyGlass is that it allows you to sort and filter data related to backlinks in many parameters.
The important metrics that SEO SpyGlass provides you when analyzing backlinks are Links and linked pages, anchor text/ URL, Dofollow and Nofollow attributes, domain and page authority of the link source, penalty risk or spam score of the linking website.
SEO SpyGlass allows you to view 1,100 backlinks per domain for free, and there is no limit to the number of domains that can be checked. In addition, you can connect SEO SpyGlass with Google Search Console and Google Analytics to expand the data. You can also detect new backlinks with SEO SpyGlass thanks to the domain comparison function.
2. Google Search Console
Google Search Console is a fairly effective website management tool used by many SEO experts. To check backlinks, you can use Google Search Console for free, with the ability to analyze up to 1,000 backlinks for each website. Although the database is quite limited, you can connect to other tools to use this raw data warehouse of Google Search Console.
The list of backlinks provided by Google Search Console is quite limited because this tool has deleted bad links and only kept high-quality links in the displayed list. The plus point of this tool is that it is free and convenient to track the process of building a backlink profile, helping SEOers adjust the website effectively.
3. Ahrefs
Ahrefs is a popular and useful SEO tool for building an SEO strategy. You should not miss this tool to check backlinks. With Ahrefs, you can check up to 100 quality backlinks for any domain. Quality backlinks will come with important information such as DA & DR, anchor text, nofollow and do-follow links, new links, and lost links…
In addition, Ahrefs allows unlimited checks every day, with the ability to analyze detailed backlinks. This tool is great for SEOers to save time detecting broken links or negative links that affect your website. If you want to expand the number of links larger than 100 that Ahrefs shares, you can switch to using the SEObility tool.
4. Seobility
Seobility is a useful backlink checker tool that you should use when building quality links for your website. With the SEObility tool, you can check up to 400 backlinks, but you are limited to checking only 3 domains per day.
Seobility will give you a summary of the total number of links at the top of the page and the domain rating or the number of referring domains. In addition, this tool will provide detailed parameters related to backlinks, such as anchor text, link type, linked pages, dofollow and nofollow attributes, and domain name.
Seobility’s strength allows SEOers to find good links that are missed by Google Search Console, SEO SpyGlass or Ahrefs. You can also quickly check your competitors’ backlinks.
5. OpenLinkProfiler
OpenLinkProfiler will provide you with an effective backlink checker. The available features of OpenLinkProfiler will be useful, such as:
- The number of links to the website will be updated every 5 minutes. The link data will be refreshed every month to provide you with the latest domains, helping SEOers discover new domains effectively.
- For each domain, you can see 200,000 links at a time. You can also get a ‘.csv’ file with a list of 100,000 new backlinks. This crawler uses its own website data instead of an external source.
So, you can use the OpenLinkProfiler tool for free to check huge backlink databases.
6. SE Ranking
SE Ranking is considered software that provides comprehensive SEO tools for your SEO campaign. Backlink Checker is a great tool that SE Ranking brings, especially useful for building strong links for websites.
SE Ranking owns a huge backlink database and accurate data about a website’s backlink profile. The information that the tool provides is a list of new and lost backlinks, estimating the potential value of links (based on Page and Domain Trust data), determining the type of link (dofollow/nofollow, anchor text or image), counting the number of .gov and .edu links, finding new backlink opportunities with Backlink Gap Analyzer…
The advantage of SE Ranking is its friendly interface and ease of use. You can use a free 14-day trial with this comprehensive SEO tool before buying.
Wrap Up
Checking your website’s backlinks and your competitors’ is essential for you to build an effective backlink profile for your website. Backlink checker tools will have their own advantages and limitations. You can use a combination of tools to get an overview and evaluate the most comprehensive link metrics.
Hopefully, the above sharing about 6 popular backlink checker tools trusted by SEO experts will be useful for readers in their journey to build a successful Offpage SEO campaign.