Video Marketing Tips: 7 Types of Video Content for Beginners

Table of Contents

Share On:

Video Marketing Tips: 7 Types of Video Content for Beginners

video marketing tips

Table of Contents

Share On:

Now, more than ever, businesses and marketers are competing for people’s attention. Videos emerge as the sole content type capable of attracting and engaging the audience.

The use of video as a marketing tool is currently at an all-time high. Furthermore, Wyzowl’s statistics reveal that over 70% of non-video marketers and beginners are interested in incorporating video content in the upcoming days.

For beginners delving into video marketing, the multitude of Video Marketing Tips and content types they can create can be overwhelming. To simplify their task, we suggest creating one type of video for each stage of the buyer’s journey.

In this article, we’ll delve into the seven stages of a buyer’s journey and the ideal video type for each stage. We provide a comprehensive package by including Video Marketing Tips and performance indicators (KPIs) to measure each video type.

Stage 1: Awareness Stage and Brand Videos

awareness stage and brand videos

Source:- buffer.com

Objective: During the awareness stage, individuals recognize the existence of a problem but are not actively seeking a solution. Creating video content that acknowledges customers’ pain points and promises an effective solution is sufficient for customers to take notice.

Ideal Video Type: Brand Videos

Video Marketing Tips to attract attention and captivate the audience. Keep the focus on audience pain points, problems, brand values, and missions.

Introduce your product but avoid hard selling. Awareness stage videos should revolve around the audience— their problems and preferences.

Problem-focused content comes in many forms, such as brand videos, educational videos, and brand video documentaries. At Veedyou Media, we’ve observed that brand videos have the most significant impact on customers.

Brand videos aim to discuss the problems your target audience faces and how you intend to solve them. While presenting the solution, also delve into your brand values and mission before gradually introducing your product.

Adobe Marketing Cloud

Adobe produced a series of brand films. An interesting one is titled ‘Secret Agent.’ The video ad is intriguing and thought-provoking, effectively showcasing the importance of customer experience. Except for the last frame, the entire clip focuses on the customer pain point—customer experience. The awareness stage video compels viewers to learn more about Adobe Marketing Cloud.

Key Performance Indicators (KPIs): How do you measure success at this stage? Views, shares, and comments are key metrics that serve as virtual applause. They help gauge the initial engagement and awareness your video has created.

Here, ‘views’ indicate the video is attracting attention, ‘shares’ mean your message resonates with viewers, and ‘comments’ mean viewers are interested in your product.

Stage 2: Consideration Stage and Product Demo Videos

consideration stage and product demo videos

Objective: After capturing the audience’s attention with brand videos in the awareness stage, it’s time to win their hearts by presenting an effective solution to their problems. Now is the moment to position your product as the optimal choice for addressing their pain points.

Ideal Video Type: Product Demo Videos

In the preceding stage and video, the audience learns about the product for the first time. Now, it’s time to showcase the product, highlighting its features and functions. Introduce the product formally through product demos and comparison videos.

Product demo videos are an essential part of the e-commerce business. It not only provides a comprehensive view of the item but also aims to demonstrate the product in action, showcasing its various functions. Most importantly, they offer a glimpse of its effectiveness in solving problems and fulfilling needs.

After watching the product demo, the audience is not just intrigued; they are actively engaged. A well-crafted product demo will convince and guide the prospect to the next stage of the buyer’s journey.

Headspace

Even if your product isn’t tangible, you can still create an effective demo video. The meditation app Headspace demonstrates this beautifully. They have crafted an animated video featuring quirky characters. The video is informative, captures the audience’s attention, and encourages them to take the next step.

Key Performance Indicators (KPIs): To gauge the performance of product demo videos, monitor the click-through rate, and keep an eye on watch time.

If people are spending more time on the video, it indicates that your message is resonating with the audience. They are actively listening to what you’re conveying, demonstrating a genuine interest in the product. You’re successfully guiding the audience to the next stage.

Stage 3: Interest Stage and Case Studies

Objective: Your product is one among the many they are seriously considering for purchase. Now is the time to differentiate yourself from the rest by presenting videos that delve deeper into the product offerings and features.

Ideal Video Type: Case Study Videos

If your offering is a tangible product, create in-depth product videos. On the other hand, if it’s a service or digital product, prepare case studies to share real-life examples.

People love a success story. They are more likely to trust your product if they see the benefits others have reaped after using it. For greater impact in this stage, make in-depth and case study videos an essential part of your business plan.

Princess Polly and Google Ads

This is a customer success story video that explains the role Google Ads played in scaling the e-commerce business. The video shows how climbing up the ranks with Google Ads had an impact on multiple metrics and helped achieve several goals.

Key Performance Indicators (KPIs): Keep a close eye on downloads and conversion rates, such as form submissions. These metrics indicate the audience is putting your product at the top of the list.

Stage 4: Intent Stage and Personalized Videos

Intent stage and personalized videos

Source:- mention.com

Objective: Congratulations! If you’ve reached this stage and found the audience, you’ve nearly eliminated the competition. The prospect is now interested in your product. Your next step is to convert this interest into desire using suitable video content.

Ideal Video Type: Personalized demos and Interactive Videos

This stage is perfect for personalizing the content. You can convert standard product demos into personalized videos using a video editor

Read : Top 7 Best AI Tools for Video Editing

Develop personalized demos to engage the audience and demonstrate various ways the product can personally benefit them and address their pain points.

Interactive videos take personalization to a much higher level. With interactive videos, the audience can address their queries in real time. Moreover, these videos establish a personal bond and trust that can aid in converting prospects into paying customers.

Nicky Case

Here is a simple animated interactive video on anxiety and how the brain works. The explainer video is simple yet interesting and informative. Subconsciously, you immerse yourself in the content and become part of the video. Marketers can create product interactive videos to provide the audience with all the information they need to make a buying decision.

Key Performance Indicators (KPIs): Metrics don’t do justice to the impact of personalized videos on the audience. However, the audience’s intent is reflected in the conversion rate.

Stage 5: Evaluation Stage and Customer Testimonials

Objective: The audience in the evaluation stage has almost decided to choose your product, but your job is only half done. The gap between the Intent and Evaluation Stage is wide, and it can be filled only by building trust.

Ideal Video Type: Customer Testimonial Videos

Have you ever wondered why YouTube, Netflix, or other video platforms show trending content? People naturally trust peer recommendations. You can tap into this behavior by publishing customer testimonials to build trust among the target audience.

Request your customers to share their experiences with your product. Make customers the heroes of the video and use their success stories to convince other prospective customers. You can take the raw customer-made videos and give them a professional touch with video editing tools.

Slack: So Yeah, We Tried Slack

In the previously discussed video types, prospects learn as much as possible about the product, features, and functions. Testimonial videos should demonstrate how your product has benefited a customer.

Keep the testimonial videos short, creative, and informative. For example, the Slack testimonial video features several satisfied customers talking about the benefits of using Slack. The video is creative, informative, and right on target.

Key Performance Indicators (KPIs): Now, coming to metrics, keep an eye on the views and watch time on the testimonial videos.

The comment section is equally important; it’s a gold mine of information. The comments section can reveal what your existing customers and prospects are thinking about your product.

Stage 6: Purchase Stage and Exclusive Deals Videos

Objective: This marks a pivotal moment; the customer is almost certain to purchase your product. Nevertheless, you need to nudge the prospect to take the plunge, pushing them across the digital transaction line. The videos used at this stage will reinforce their decision.

Ideal Video Types: Limited-time offers, Exclusive deals, and How-to-Buy Videos

At the purchase stage, you can employ various video types. That said, ‘limited-time offer’ videos and ‘how-to-buy’ guides are currently topping video marketing trends.

Who doesn’t love an offer? Videos announcing exclusive deals and limited-time offers can reduce the time taken to decide. Utilize such videos to create urgency and compel them to seal the deal before time runs out.

You may lose a customer if the last stretch—from the product page to checkout—is complex and not customer-friendly. Remove the hurdles plaguing the purchase process by publishing how-to-buy guides.

Nicehair

nicehair

Nicehair employs a clever strategy to reduce cart abandonment. They offer a 5% discount to prevent customers with products in the shopping cart from leaving the website. Nicehair managed to halve their cart abandonment with their discount campaign.

Key Performance Indicators (KPIs): Monitor coupon code usage, call-to-action clicks, completion of transactions, and overall sales metrics to gauge the performance of videos at this stage.

Stage 7: Post-Purchase Stage and Onboarding Videos

Objective: Video content can play a significant role even after the purchase is complete. At this stage, the goal is not conversion but establishing a lasting bond with the customer.

The videos created should aim to provide satisfaction and foster loyalty. The effort to retain the customer will eventually lead to more business.

Ideal Video Type: Onboarding Videos

Onboarding videos guide customers through the initial steps of their journey with your product. These videos ensure that customers navigate the product without taking a wrong turn, resulting in a better overall customer experience, increased satisfaction, and stronger brand loyalty.

Penki

If a product has a complex function, no amount of explanation or text tutorial can help the customer understand its functionality.

Customer onboarding videos become the sole option. The Penki app is a prime example of a product that is better demonstrated than described. In just 75 seconds, the video illustrates how to use the Penki app to create 3D images with an iPhone and camera.

Key Performance Indicators (KPIs): Compared to other metrics, tracking customer onboarding and satisfaction scores is straightforward.

If you’re distributing onboarding videos through emails, tools like Convertkit or Convertkit alternatives can help measure valuable engagement metrics. 

Or if you’re distributing onboarding videos through shortcode texting or other types of SMS, make sure your SMS platform has analytics reporting that allows you to track KPIs. Additionally, monitoring referrals and repeat purchases allows you to assess the success of videos in the post-purchase stage.

Final Thoughts

In this article, we aim to facilitate your entry into marketing, ensuring a seamless experience. You need not concern yourself with the selection of video types or how they might impact your marketing success.

For those new to marketing, start with these seven types of video content. These videos comprehensively address all stages of the buyer’s journey. Begin producing these videos and feel free to share your video marketing tips experience with us.

Written By

Mayur Bhatasana
Mayur Bhatasana
Co.Founder & CEO @Jeenam infotech LLP || I help B2B & SaaS startups to achieve insane ranking through link building 🚀

Ready to Skyrocket Your Link-Building Game?

Related Posts

Know us

Increase your brand's profile and drive your company to a new level of online visibility with the help of our professional SaaS link building services.

Contact Us

© 2020-24 Jeenam Infotech LLP . All Rights Reserved

Why should I hire a Best SaaS Link Building Agency?

The best way to build links is by setting up a saas link building agency.

A saas link building agency is a specialized team of professionals who do nothing but build links for you. They'll find high-quality links for you, then work to get them indexed on the major search engines so that you can easily track them down and use them for SEO purposes.

When you hire a saas link building agency, you're working with an experienced team of experts who know exactly what they're doing and how to get it done.

This means that you'll have more time to focus on other areas of your business—and more importantly, they'll be able to deliver results quickly without wasting too much time or money on setup.

White hat link building companies like Jeenam have a massive network of relationships with publishers, bloggers, and website owners, so we can get your business the links it needs to rank higher in search results.

Advantages Of SaaS link Building Services

The link building skills at Jeenam InfoTech are unparalleled. The number of visitors to our SaaS company's website increased by 300%, which ultimately led to a rise in both new customers and income. They are the best choice for quick expansion. Our website's exposure and online reputation went up a lot. When it comes to link building, no one does it better than this company. We highly recommend their services.

We were totally blown away. The link development tactics implemented by Jeenam InfoTech increased domain authority by 50%. Our SaaS product gained immense credibility, attracting top-tier clients.

Jeenam InfoTech's the link building team-building efforts brought a 4x increase in leads with fantastic work and unparalleled efficiency. It's because of their incredible efforts that the organic growth of our SaaS platform is multiplying.

Jeenam InfoTech completely changed our business. Their skill at creating valuable backlinks has led our SaaS company to the top search results. We've built a strong client base and are now unrivaled in the marketplace.

Niche Edits SaaS Links

Discover the potential of Niche Edits SaaS Links to completely transform your business and take control of the digital environment.

Gain a competitive edge with our niche edits SaaS links service. Niche edits, also known as curated links, are a powerful way to obtain contextual backlinks from established articles within your industry.

Our link building process identifies relevant and authoritative articles and skillfully inserts your website's link into the existing content. This method ensures that your backlinks blend seamlessly with the context, enhancing their value and authority.

With niche edits SaaS links, your website gains a significant boost in rankings, visibility, and credibility, putting you ahead of the competition in the ever-evolving digital landscape.

Blogger Outreach

Do you want to boost your visibility on the internet? Learn more about the effectiveness of our Blogger Outreach. Our blogger outreach service seamlessly integrates influencer marketing with link building to elevate your brand's visibility and authority.

By connecting with influential bloggers in your niche, we build meaningful relationships that result in high-quality backlinks.

Your brand will be featured on relevant blogs, enabling you to tap into new audiences and drive targeted traffic to your website.

Whether it's through engaging product reviews, sponsored posts, or collaborative content, our blogger outreach strategy amplifies your reach and secures valuable links that boost your website's search engine rankings and industry credibility.

Content Marketing 

Leverage the power of content marketing to give your link-building efforts and your online success a boost with content marketing. Our content marketing solution takes a data-driven approach to the creation of material that is not only appealing but also instructive and easy to share.

We create content that connects with your readers by first gaining a grasp of your target demographic and the trends that are occurring within the industry. This helps to keep your readers interested and brings them back for more.

This content not only brings in organic backlinks but also solidifies your company's position as an industry thought leader, which in turn drives both brand recognition and brand loyalty.

Allow our team of experienced writers and marketers to develop a content marketing plan for you that differentiates you from the other businesses in your industry and increases the visibility of your website.

Guest Post Link building

Boost your internet visibility with the help of our guest post link building service. We work together with websites that are considered to be authorities in the field you work in to create well designed and interesting guest posts that highlight your area of expertise.

These postings feature backlinks that have been placed effectively, which will drive visitors to your site and increase its search engine results.

Our outreach team focuses on websites that have a high domain authority, which helps to ensure that your brand is exposed to an audience that is interested in it and receptive to it.

Our strategy for developing links through guest posts is an effective method for establishing your authority in the field since it places extreme value on the delivery of good content.

Broken link Building 

Discover the hidden potential of broken link building! Our link building strategy identifies broken links on reputable websites and capitalizes on this opportunity.

We'll create valuable content that replaces the broken link and then reach out to the webmasters, presenting the solution to improve their site's user experience.

By offering a win-win scenario, we secure relevant high-quality backlinks for your website. This approach not only helps you build a robust backlink profile but also aids webmasters in maintaining the integrity of their content.

It's a highly effective link building process to enhance your website's authority while making the web a better place, one fixed link at a time.

Relationship Base link building 

The development of genuine connections with other sites in your sector is at the heart of our relationship-based approach to link development. The key to gaining high-quality backlinks, in our opinion, is to create good connections.

For mutually beneficial relationships, our employees will reach out to relevant websites, bloggers, and influencers.

Through strategic partnerships, we guarantee that your website will receive high-quality inbound links that will boost its search engine ranks and increase the number of organic visitors.

Our relationship-based strategy is a long-term link building process since it is founded on trust, credibility, and mutual respect.

Why Should I Hire A Best SaaS Link Building Agency?

SaaS link building Agency that drives insane rankings

Increase your brand's profile and drive your company to a new level of online visibility with the help of our professional SaaS link building services.

We are pleased to welcome you to our SaaS Link Building Agency, where we will use our powerful saas link building experts re-building method to take your organization to new peaks.

Our full saas link building strategy is an effective symphony of analysis, marketing, and link development designed to boost your online profile and leave your competitors in the dust.