Link building has consistently constituted a fundamental component of search engine optimization (SEO); nonetheless, the tactics used for link building have undergone modifications throughout the years.
Firstly, building link farms is no longer practical due to the advanced capabilities of Google in identifying and imposing penalties on such websites. Excessive or unrelated hyperlinks only to include backlinks are likewise prohibited.
In general, search engine optimization (SEO) professionals are currently shifting their focus towards employing link building strategies that adhere to ethical standards.
In the present scenario, the acquisition of backlinks necessitates a deliberate attempt to obtain them through trustworthy methods, the previously prevalent practice of getting them effortlessly.
To accomplish this, establish connections with various websites and influencers within your field of interest to identify potential chances for link building.
It can be challenging to do this independently without any help. Link-building tools play a significant role in this scenario.These tools can facilitate the efficient identification of link-building prospects, evaluation of each competitor, and subsequent engagement with the selected prospects.
Specific link-building tools provide comprehensive services encompassing link prospecting, outreach, vetting, and analysis.
However, some link-building tools concentrate on the components of exploration and outreach.This post presents a compilation of 18 link-building tools. These encompass a wide range of devices spanning various price brackets.
This list of link-building tools caters to a wide range of individuals, ensuring something of interest to everyone.
1. Semrush
Semrush is a comprehensive SEO link-building tool that sets itself apart with its powerful skills in conducting backlink research. Indeed, it is the most comprehensive and feature-rich integrated SEO tool currently available.
Semrush offers a wide range of SEO tools encompassing several functionalities, including but not limited to keyword research and on-page optimization.
Nevertheless, the Link Building and Backlink Gap tools are highly relevant to us.The Backlink Gap tool can identify previously overlooked link chances, which sets it apart from other tools.
This tool may be employed to conduct a comparative analysis of the link profiles of your website and those of your competitors. By doing so, you can identify the domains that are now linking to your competitors but have yet to establish links with your website.
Subsequently, direct your efforts toward these specific domains during your link-building opportunities. You may do even more with the Link Building tool. Semrush’s vast database of over 43 trillion backlinks enables users to explore and uncover fresh link-building opportunities.
One can incorporate the most advantageous backlink prospects into their ongoing list for later participation, enabling them to access complete information regarding the websites of interest, such as contact information and social web data, to acquire a connection.
After creating a list of potential candidates, use the outreach module to dispatch customized communications that yield successful results while encouraging the building of not only backlinks but also significant relationships.
If you want to use Semrush to keep tabs on your obtained links, you need to mark them as Completed first. Semrush is capable of monitoring the backlink profile of users to ensure that newly acquired backlinks do not suddenly disappear.
If such actions are undertaken, immediate detection will occur, enabling prompt communication with the website’s proprietor to rectify the situation.
These best link-building tools for increasing inbound links alone make Semrush a worthwhile investment.
The price is quite reasonable when you consider the other features, like rank tracking, site auditing, on-page SEO, and so on.
Pricing
- Semrush provides a free account with limited features, allowing users to avail themselves of a trial period Once prepared to proceed with an upgrade, the available plans commence at a monthly rate of $129.95
2. BuzzSumo
BuzzSumo is widely recognized as the leading content marketing and link-building tool globally. If you want to build and earn many powerful backlinks, this is the tool you need. In contrast to BuzzStream, BuzzSumo is not primarily tailored for link development.
The tool in question is designed mainly for content marketing purposes. However, its features include built-in content analysis and influencer research capabilities, which can be utilized to get high-quality, ethical backlinks for your website.
To start with, BuzzSumo makes it easier for you to produce content that gets linked to more frequently.
The utilization of research and discovery tools has the potential to provide ideas for creating high-performing content that can naturally acquire links without the need for proactive outreach efforts.
Additionally, the platform may be utilized to identify influencers and bloggers within your specific market who are more inclined to establish links to your content. Enter your article’s topic into the Content Analyzer to see a ranked list of the most popular articles on that subject.
To see who else besides yourself has shared articles with a similar focus, go to that article’s page and click the “View top sharers” button.
It would be best if you focused on these leads. Since they have already shared content from your competitor, they will likely do the same with yours.
Including brand mentions is an advantageous element that can contribute to the link-building process. The system actively monitors online discussions and alerts users whenever their brand name is mentioned in a blog post without being accompanied by a hyperlink to their website.
In this manner, it is possible to establish communication with the relevant parties and request their cooperation in converting the unlinked brand mentions into hyperlinks. Link building with this approach is both practical and straightforward to execute.
Pricing
- BuzzSumo offers a 30-day complimentary trial period for users to explore its features and functionalities.
- The pricing for the paid plans starts at $119 per month.
Customers can enjoy a 20% discount by opting for a yearly subscription.
3. BuzzStream
Source: deadseaweed.com
BuzzStream is a comprehensive outreach Customer Relationship Management (CRM) platform widely utilized by top marketers worldwide.
It has been selected as our preferred choice in this selection of link-building tools. The software offers a range of advanced link-building features that enable users to identify potential link opportunities, compile lists of qualified prospects, send emails in large quantities, monitor the progress of their campaigns, and perform additional functions.
Many brands need help with effectively engaging in outreach efforts. The reason for this happening is the presence of numerous team members who are simultaneously sending emails to the same recipients.
When an individual departs, they abandon their email address and the potential for new link opportunities. Use the BuzzStream platform. The tool will oversee your link-building work from the beginning to its completion.
An integrated Customer Relationship Management (CRM) system facilitates team synchronization, ensuring campaigns operate smoothly and efficiently.
BuzzStream significantly reduces the time required to implement link-building campaigns, reducing it by at least 50%. The following is an illustration of a conventional link-building campaign in the absence of BuzzStream:
Initially, someone conducts an online search to identify websites within their specific field of interest to secure a backlink placement or guest post opportunity on platforms of commendable quality.
Next, They use various tools to compile each website’s traffic, authority, social data, etc., into a cumbersome spreadsheet.
Subsequently, the spreadsheet is carefully examined, wherein email addresses of the desired websites are identified (employing an additional tool) and later added to the existing list. Once that’s done, it’s time to fire up Gmail (or your preferred email client) and begin sending out individual messages.
The next step is to send a follow-up email to everyone on your list a few days later. The procedure entails numerous processes, which could be more efficient.
How implementing the same link-building strategy with BuzzStream might change things up. First, swiftly search the web for the most excellent link-building chances using the integrated prospecting tool.
Quickly and easily compile all the data you need to prioritize your prospects and add contacts to your list. After compiling your list, send individualized outreach emails that yield outcomes to multiple recipients in bulk or individually.
Use pre-designed templates as a time-saving measure, enabling the automation of follow-up processes. After that, the team may utilize the CRM to ensure they aren’t sending messages to the same websites.
Additionally, you may monitor their development without going through months’ worth of emails.It is considerably more convenient. BuzzStream streamlines the workflow by offering powerful automation capabilities, thereby relieving users of labor-intensive tasks.
Additionally, users can conveniently monitor the effectiveness of their campaigns with a simple click.
Pricing
- BuzzStream offers a complimentary 14-day trial period, allowing users to experience the platform at no cost.
- The pricing for plans starts at $24 per month.
4. LinkHunter
Link Hunter is our go-to recommendation for novices looking for a link-building tool. It has a unique and user-friendly interface, which makes it simple to build links.
Link Hunter, in contrast to other tools, prioritizes keeping things straightforward. It’s pretty user-friendly and can perform many of the same functions as BuzzStream (finding new prospects, sending emails, etc.).
The user interface could be more efficient, and there are only a few clicks required to complete the outreach process. Decide the method of link-building strategy you will use
For example,
- Guest posting
- Product reviews
- Purchased links
Then, search for a subject associated with your specialized market to quickly locate hundreds of suitable websites from which you can link.
You can check all of the most relevant metrics (such as authority) for each site at a glance to assist you in sorting the excellent prospects from the bad opportunities, and you can even preview them within LinkHunter.
When you find a website you would want to build a link on, you can contact the site’s administrator with a single click by selecting the email icon next to it. LinkHunter will immediately find their website email address and autofill it for them.
You may quickly build together the foundations of your message by using the built-in email templates (use a professional template or keep it informal) and then customize it as needed using the dynamic fields.
You can submit contact forms directly from within LinkHunter; there is no need to open a new website tab for this purpose, even if the website does not have an email address but a contact form.
LinkHunter will keep a record of all the websites you have contacted and will inform you of the current stage you are in and whether or not you have obtained a connection from any of those websites.
Pricing
- You can try it out for free for a seven-day trial.
- Paid plans start at $49/month.
5. Ahrefs
Ahrefs is yet another well-known marketing platform that also serves as an SEO toolbox or SEO link building software. Because it has the largest database of live backlinks that you can find anywhere in the globe, it is an excellent link-building tool for conducting research on competitors and for link-building opportunities.
A significant number of Ahrefs’ most notable features are in no way connected to the link-building process. Their keyword research tool is excellent, and the site auditing tool incorporated right into it is also quite good.
On the other hand, it possesses several tools that are, without a doubt, helpful for link building. For instance, the Site Explorer can assist you in gaining beneficial data regarding your competitor’s backlinks.
Similarly, the Link Intersect tool will show you the websites that link to multiple of your competitors but not to you.
You can use Content Explorer to assist you in locating the articles on a particular subject that are the most widely read based on the number of referring domains that link to those articles.
After that, you may examine these referring domains and include them in your link-building outreach lists.
Pricing
- There is no free trial available for Ahrefs,
- The monthly fee begins at $83.33 when paid annually.
- Their Lite subscription no longer includes access to the Content Explorer; this feature is reserved for their Standard and higher tier plans.
6. Hunter
Hunter is a simple yet powerful tool for obtaining email addresses. Because you can use it to find contact information for websites that you want to have a link from, it is an extremely useful link building tool.
Let me know if this scenario is one you’re already familiar with: you’re looking for new link building opportunities, and you’ve discovered a number of websites from which you’d like to obtain a backlink.
You would like to get in touch with them and make a suggestion for a guest post, but you need help finding a contact form on their website, and you need help locating an email address. What shall we do now?
It’s not complicated; all you need to do is make use of Hunter.
Hunter searches the internet extensively in order to locate contact information for the individuals who run the website.
You can conduct a search for any domain, and Hunter will supply you with a list of all of the individuals working for the business, along with their names and email addresses.
You can even use a browser extension in Chrome or an add-on in Firefox to look for email addresses as you surf the web.
Pricing
- With 25 results per month, you can try Hunter for free.
Plan prices start at $49 per month.
7. SEO PowerSuite
SEO PowerSuite is a comprehensive SEO software suite that can be downloaded for a meager price and comes with a substantial free plan.
Because it has an extensive database of live links, the built-in SEO Spyglass tool can research backlinks to discover which pages point to the competitors so you can add them to your block list.
After compiling a list of potential partners, you can use SEO PowerSuite to confirm all of their email addresses (to improve deliverability) and then begin link-building with the help of the suite’s in-built outreach tools and email templates.
Pricing
- SEO PowerSuite has free tools for building links, but usage and access limits exist.
- The price of a premium license starts at $299 per year.
8. SE Ranking
SE Ranking is an all-in-one tool that has an advanced backlink analysis feature. Using this tool, you will be able to learn about the quality of your own backlink profile as well as the quality of a competitor’s backlink profile. Enter the domain that you wish to look into, and you will be presented with its Domain and Page Trust measures.
These are the company’s own unique metrics, and they predict whether or not the domain is qualified for a high ranking.
Additionally, you can view the dofollow/nofollow split for all the connections the algorithm identifies for the page, the pattern of new and lost backlinks, and referring sites.
In addition, the tool enables you to monitor the geographic areas in which your web pages are referenced the most frequently. Data regarding the distribution of anchor texts is also accessible and may be visualized with ease.
When it comes to research on competitors, the Backlink Gap Analyzer offered by SE Ranking will evaluate your domain about up to five other websites.
You will be able to observe the areas in which they have backlinks, which will allow you to organize your future outreach approach appropriately.
Pricing
- This all-in-one SEO assistant costs only $39 per month.
- You can save 20% off the monthly rate if you pay for it annually.
9. Pitchbox
Pitchbox is what we use to automate our outreach efforts. Connect with people once you have their email addresses so you may communicate with them about websites. You can accomplish this manually without too much trouble if you only have a few targets to deal with.
Automating the procedure will help you save a significant amount of time when dealing with larger-scale campaigns. It works wonderfully for initiatives involving guest posting, Skyscraper 2.0, and link building.
You can discover targets with this link-building tool and then develop large-scale personalized campaigns based on template emails.
Pitchbox comes highly recommended by us for a number of reasons, including the following:
The user experience makes it simple to design and send out marketing programs. You have the ability to schedule follow-up emails at intervals that you define.
You’ll have quick access to the SEO metrics that are connected to each website on your list (see the image below). Pitchbox allows you to reply to opportunities directly from within the app.
The opportunity pipeline is a beneficial tool for gaining a general understanding of how your outreach effort is progressing. Pitchbox is now a powerful and user-friendly link-building tool because of all of these factors.
Pitchbox additionally offers every conceivable search metric, which it acquires from all of the other prominent software providers (such as Ahrefs, Moz, and Majestic, among others).
Pricing
- Pricing information is only available on the company’s website.
- The high price of the service is the biggest drawback.
10. HARO
HARO is a platform that enables communication between journalists and various sources. If a writer uses you as a source, they will provide a backlink to your website, making this step an essential part of any link-building work.
If you have a decent plan, using HARO is an excellent tool to get high-authority links because it is used by journalists from many websites with a domain rank of 80 or above.
Visit the HARO website, sign up to be a source, and select your areas of expertise to get started with HARO’s link-building platform. After that, HARO will begin sending you daily emails with requests that are relevant to you.
Scan through the emails to uncover questions that require a response that you are best suited to provide. Each submission includes a brief synopsis of the narrative and further guidelines.
The fact that website owners are aware that HARO is an excellent tool for acquiring links results in a higher degree of competition. This is the only drawback to using HARO. Because of this, you need to be aware of the secret to giving a decent reaction. These are the following:
It’s essential to respond quickly because journalists are almost always pressed for time; you want yours to be one of the first comments they read.
Maintain simplicity in your responses: Only the most critical specifics should be included.
Aim to be quotable. You need to write in such a way that it is straightforward for the journalist to include your response in the piece that they are working on.
One of the many fantastic things about HARO is that becoming a source does not cost anything. It’s a terrific strategy for free link building as long as you have the time to compose meaningful solutions to people’s questions and comments.
Pricing
- Free
- 149$ per Month
11. Mailfloss
Mailfloss is a link building tool for verifying emails and email addresses. Before initiating your link building campaign, use it to confirm the email addresses you will be using.
It is essential that the carefully prepared outreach messages you send to your recipients make it to their inboxes if you want your link building initiatives to be effective and offer the best possible results. Suppose you expect your link-building campaigns to succeed and provide the best potential results.
The very last thing you want is to put a lot of effort into compiling a list of leads and personalize emails, only to have those efforts go to waste by having the messages filed away in the spam folder.
This is where Mailfloss can help. Before you begin your link building campaign, it verifies all of the email addresses that you have entered into your list. This ensures that you will not accidentally send emails to fraudulent or invalid addresses.
This is significant because if you send emails to incorrect addresses, those emails will bounce back, which will lower your deliverability rate.
Increasing your email’s deliverability means less of your future messages will be filtered out as spam.
Pricing
- You will have access to a free trial of Mailfloss for a period of one week.
- Plans begin at $17 per month in some cases.
12. Netpeak Spider
Desktop search engine optimization (SEO) crawler and auditing application known as Netpeak Spider. You can use it to analyze websites for optimization issues such as broken links and images, which might benefit your link-building efforts in a roundabout way.
One of the most effective strategies to ensure the success of your link-building activities is to either draw attention to or provide a solution to an issue that your prospects are experiencing with their website. Consider the following: if someone reported an issue with your website to you, you would gladly accept the information, right?
You can use Netpeak Spider to do a site audit on the websites from which you wish to obtain a backlink and identify problems, such as broken links, that are affecting the sites’ rankings. This gets you a foot in the door.
After that, you can send them an email informing them of the issue you’re having. Because of this, rather than appearing to be someone who is only interested in obtaining a backlink, it will appear that you are a good Samaritan.
You can follow up with a proposition for a link in the future once you have made initial contact and established some goodwill with the other party.
After you’ve invested the time and effort into developing a relationship with them, they’ll be much more inclined to respond to your messages and link out to you.
Pricing
- The free version of Netpeak is an ideal option to start.
- The cheapest paid plan costs $18.20/month.
13. Google Disavow Links Tool
Link management should be a part of your plan for link building strategy. It is one of the best link building tools for link builders. This is to make sure that your site doesn’t get too many links that are just trash.
Your site may have fake links for a number of reasons. For instance:
Using a domain that belonged to another site increases the likelihood that there will be spammy links going to your new site.
A competitor may have sent spammy links to your site in order to get Google to punish you. You might have hired a bad link-building service and now want to get rid of the links they made.
If you’ve done some “black hat” link building in the past, but now want to clean up your link profile, you’ll need to stop.
If you want Google to stop considering these broken links, you can tell it to stop doing so. It’s easy to do so. Just use the disavow links tool to send a CSV file with a list of domains you don’t want to link to.
Google will usually take a few weeks to handle your request to remove a link.You may do this by checking your backlink profile on the sites that link to you. You can get this data in the Google Search Console under “Links,” then “External links.”
Here, you may view a list of websites that connect to yours. Choose the sites you want to disavow and add their URLs to a CSV file.
A more straightforward way is to use a tool like SEM Rush (more on that below) to examine your link profile and find low-quality links. After that, the tool will help you make a CSV file that you can send to Google.
You should know that disavowing links is a more advanced SEO technique. If Google’s algorithm hasn’t yet marked the links as spam, you may even see a drop in your results if you do it.
You should only use this free link-building method if you know for sure that the links are going to harm your site
14. Postaga
Postaga is an outreach tool for link building strategy that is powered by artificial intelligence. It allows link builders to run tailored outreach programs and track the success of those link building campaigns.
Postaga may also perform an analysis of your website and make recommendations regarding the kinds of link building campaigns you ought to run in order to acquire more backlinks.
In addition, there are pre-designed templates included for the most typical kinds of link building campaigns. Including but not limited to messages centered on providing a guest article, accumulating mentions, serving as a podcast guest, and other similar topics.
The Opportunity Finder function will identify the individuals at each of your target websites who should be contacted by you. And subsequently offers their contact information automatically.
After that, you’ll be able to create unique email campaigns. Also, set up automated follow-ups to increase the number of responses.
Pricing
- Postaga provides a free trial that lasts for 14 days. In the plans, we have:
- Pro start form cost of $99 per month
- The agency plan will cost you 299$ per month.
15. Respona
Respona is an outreach tool for link building designed specifically for B2B software as a service (SaaS) providers and advertising agencies.
It is equipped with a search engine that you can use to look for backlink chances based on the terms you enter.
The software comes with a variety of pre-designed templates that may be utilized by the user in order to rapidly build up an outreach initiative. In addition, Respona is able to assist you in locating the appropriate point of contact at each of those companies. In addition, their means of communication.
You will then be able to set up email sequences as well as automatic follow-ups for your outreach initiatives from that location.
In addition to this, there is a global email tool that enables all members of your team to work together on advancing backlink chances.
The use of personalization powered by AI enables you to swiftly personalize outreach communications. This allows you to achieve higher results in a shorter amount of time.
Pricing
- Respona gives you a free 14-day trial of their backlinks program.
- The beginner plan starts at a monthly cost of $99
- Unlimited service plan for $399 a month
16. Raven Tools
Raven Tools provides a comprehensive set of tools for website auditing, link building, and reporting. There are two tools that stand out when it comes to link-building opportunities;
- Backlink Explorer
- The Link Manager
You are able to examine the link profile of any domain using the Backlink Explorer. To conduct research on the backlink profiles of your competitors and identify prospective chances for link building.
You will be able to discover, save, and arrange chances for connection development with the Connection Manager.
You may use it to monitor newly added and removed connections, organize your backlinks into categories for more streamlined reporting, and export all of the data such that it can be used in conjunction with other tools.
When working with a considerable list, Link Manager’s note-taking functionality for individual link opportunities is invaluable.
Pricing
- Small Biz is available for $49 per month
- Beginning starting at $109 per month
- Grow starts from a monthly fee of $199
17. Moz
The applications of Moz encompass several aspects, such as link building opportunities, analysis of backlinks, outreach for link building, and the evaluation of links, among others.
The inclusion of Moz is important in order to ensure the comprehensiveness of this list. Indeed, Moz, Ahrefs, and SEMrush are widely recognized as very adaptable SEO tools that include potent features for link-building.
However, our primary focus would be on the Link Explorer tool for the purpose of link-building. This tool enables the examination of the backlink profile of any given website.
The tool can be utilized for the purpose of identifying potential link prospects, eliminating undesirable links, and restoring broken links.
Additionally, it indicates the anchor text used by websites when linking to your own site.
This process aids in identifying and selecting appropriate keywords for future content creation, facilitating the acquisition of a more significant number of backlinks.
Pricing
- Moz provides a complimentary trial period of 30 days. Users have the opportunity to comprehensively evaluate the interface and functionality of the product prior to deciding to upgrade to a premium subscription.
- The starting plan starts from monthly $99.
18. Google Alerts
Google Alerts is an excellent free link-building tools for particular kinds of remarks that don’t have connections.The goal of this free link-building tools is to identify publications that have mentioned your company without linking to you.
If you notice this happening through this free link-building tool, you can contact the owner of the site and ask them to link to yours. Most of the time, they will be ready to do so.
It’s a simple way to look for links. The hard part is finding a quick way to see comments that are not linked to each other.
Google Alerts can help with this. Just go to the page and set up a brand name alert.
Google will notify you through email whenever your company is mentioned online. Next, you can test if the page links to your website. If it doesn’t, all you have to do is ask the editor for a link.
Competitors and product categories can both have their own notifications set up.
You can find niche-specific websites that could be eager to link to you by setting up alerts for your competitors, and you can find sites that cover your specialty by setting up alerts for your products.
This is especially helpful if you work in a small field and want to get to know the people who write about it.
Pricing
- It’s free and easy to set up Google Alerts. You can even change the language, area, and how often you want to get emails based on how you want to use the alerts.
Final Words on Link Building Tools
Link building tools are beneficial when it comes to running successful link building campaigns. At Jeenam, we use many of these best link building tools daily as part of an effective system for link building.
Even if you have the best link building tool, you’ll still have to work hard on your plan. Try to think of them less as a method to avoid working and more as a way to improve the efficiency of your work.
A link building agency is what you need if you’d instead take a hands-off strategy.
At Jeenam, we offer a number of link-building services that get you the links you need to build your site. Contact us for more info regarding your link building need.
