There are millions of websites fighting for attention, So, what can you do to ensure yours stands out? One powerful SEO strategy is infographic link building. One powerful SEO strategy is infographic link building. It is an efficient linkable asset to enhance your search engine results, increase the amount of visitors and users.
The idea of using infographics in marketing comes from the need for short, concise content that includes new elements like short, engaging news, interesting images, and lively videos that today’s users love.
In this article, ‘The Complete Guide to Boost Your SEO with Infographic Link Building,’ we will take you through what the idea of Infographic Link Building is, and how it can help you, to how to go about Infographic Link Building right.
What is Infographic Link Building?
Infographic Link Building is a digital marketing strategy that marketers and search engine optimization professionals (SEO) use to attract backlinks from other websites to their website.
In simple terms, Infographic Link Building is when you create eye-catching, easy-to-understand infographics that provide value. The infographics
that are marketable will encourage other websites to share and link back to your website. The more other websites link back to the original source, the more Google considers you an authority.
Benefits of Infographic Link Building
Link-building for infographics is similar to building highways for your website, which facilitates user navigation and search engine visibility.
Increased Reach
Infographics are very easy to share because they are visual and eye-catching. Studies show that people understand text combined with graphics 323% better than reading text alone, and they remember the information for a longer time. When an infographic has an attractive design and interesting content, viewers will want to share it on social media or use it in their own articles.
Increase Website Traffic
Every time users find your infographic useful and click on the link, you will get more new visitors to your website. You should know that visual content posts with visual content get 650% more engagement than text-only posts. As a result, increasing the reach of your content leads to a huge amount of traffic generation, to your website.
Another potential benefit is that there is a high chance these visitors could become future customers. They may sign up for updates, buy your products or services, which helps increase conversion rates and generate revenue for your business.
Improving SEO Ranking
The main idea and core benefit of building an infographic link-building strategy is to get more backlinks pointing to your site. Search engines like Google use many different factors to decide which content is useful and trustworthy, and one of those factors is backlinks, especially authority backlinks.
When an authoritative website links to your site, Google sees this as a vote of confidence. It understands that if a trusted website links to you, your website must also be reliable. This is like a trust certificate that Google uses to evaluate your site. As a result, your website has a higher chance of appearing in top positions on Google’s search results page (SERP).
Improve Brand Awareness
Infographics not only help you improve SEO but also help build brand awareness. What better tool to promote your website than receiving more engagement and shares from readers? Actions like organic backlinks, interactions, shares, and promotion from third-party websites all help your brand become more widely known.
Save Costs
In the world of SEO, link building that involves creating quality content, hiring writers, or promoting content can be quite expensive. In contrast, infographics are relatively cheap but can provide very high results.
Different Types of Infographics
Although the key of creating infographic content is to attract the reader’s attention, do not forget the valuability, shareability, and actually bring benefits to the audience. So, let’s pick the one that best suits your audience and content.
Statistical Infographics: Infographics with statistical data are displayed using graphs, charts, and diagrams. Trends, comparisons, and statistical insights look great with them.
Educational Infographics: An explanation of an idea or procedure step-by-step is the main goal of these infographics. They frequently simplify difficult concepts with icons and illustrations.
Timeline Infographics: Infographics that arrange data chronologically are called timeline infographics. They work really well to display historical events, project timelines, or the development of a subject.
Hierarchical Infographics: These infographics showcase organizational charts, family trees, and classification systems.
Process Infographics: Infographics that break down a process into smaller, easier-to-manage steps are referred to as process infographics. They are useful for explanations of workflow, recipes, and tutorials.
Geography infographics: Data is visualized on maps. These provide for an efficient depiction of the demographics, distribution patterns, and geographical trends.
Comparison Infographics: It is used when you want to compare two or more subjects. Before-and-after layouts or side-by-side images can be used.
How to Create Strategies with Infographic Link Building ?
No matter how excited you are to create your first infographic, you should not jump into the design process without a plan.
Step-1: Pick a Killer Topic:
A killer topic is such a foundation of the entire strategy because it will determine many factors related to the success of your campaign, how well it grabs the attention of your audience, and whether it stands out from thousands of other pieces of content out there.
Therefore, choosing the topic for your infographic is the first step. To grab the curiosity and interest of both readers and other websites wanting to share the information, the content must be clear, useful, and easy to understand.
Information is the core of an infographic, so you need to choose a topic that has value, is easily accessible, and meets the readers’ needs.
However, avoid picking topics that are overly saturated or already have many successful infographics. This means the terms should be searched often enough to bring value to the website, but not too few that they won’t attract much traffic. Moreover, the competition for top search rankings will be tough.
Tools like Ahrefs or Semrush, or the “intitle: [your keyword]” search command in search engines (such as Google), are very helpful when researching for SEO keywords. Checking the top SERP results helps find the latest trends and gaps left by other websites, which you can use as a starting point to make your infographic more useful and appealing.
Step-2: Analyze your goal and target audience.
Or in simpler terms, know who you’re talking to. The truth is, the more you understand your customers, the better you can engage with them. Break down your target audience by demographics, interests, behaviors, occupations, and lifestyle to easily identify the problems or challenges they need solved.
Then, your job is to create content that speaks to their needs in a practical and relatable way. You can gather customer data through Google Analytics, social media polls, email surveys, or direct conversations.
Step-3: Do your in-depth research
Once you’ve chosen a topic, it’s time to conduct some research by looking through books and the internet for information on trends, statistics, or survey results. If a killer topic is the key element, then in-depth research is the “framework” for the entire infographic, and it helps keep visitors engaged longer on your website.
Bring your product to life by adding something fresh and unique—something that previous infographics might not have included. So, don’t hesitate; take the time to read extensively and filter through the data.
Step-4: Design Accuracy
Now is the exciting part about creating an infographic! Create an infographic with concise, easy-to-read content and a high aesthetic value. Here are some great tools to create stunning infographics: Canva , Piktochart , Venngage , Easel.ly , Visme
Step 5- Launch an outreach campaign
Keep promoting, promoting, and promoting! In case your website ranks high in search engines (SERP), there is a higher chance that other websites will naturally link to your content (backlinks).
On the other hand, if you don’t have a high SERP ranking or if you don’t see many natural links, a manual method is your next option. This process comes with using platforms, tools, and relationships to reach users, increase shares, and create natural backlinks for your infographic.
Sharing directly: on social media platforms such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc. You can add catchy descriptions, relevant hashtags, and calls to action (CTAs).
Email outreach: Send direct emails to bloggers, web admins, or influencers in your niche, asking them to share your infographic if they find it useful and propose a link exchange to mutually benefit both websites.
If you have an email list of people interested in your field, don’t forget to share the infographic via email.
Wrap Up
Infographic link building can be a bit difficult at first, but the process is not too complicated and can be successful if you have the right strategy. However, what is more, the SEO results are definitely worth the try. So as it does involve a bit of work it is doable, particularly if one takes it in stages!
