Do you believe that with just a link building for SaaS, your company can completely “breakthrough” on search engines and attract potential customers easily?
Sounds “divine”, right? But Jeenam has built dozens of SEO campaigns for tech startups – will prove it right in this article!
What is Link Building for SaaS?
Link building for SaaS is how you attract other websites to create links leading to your company’s website. These links are like “votes of trust,” signaling to search engines that your website provides quality and trustworthy information. The more reputable links pointing back, the better your website’s chances of ranking high in search results.
Why Is Link Building Important for SaaS Companies?
Before we dive into the tactics, let me make one thing clear: Link building is NOT a simple technique as many people think. It is a subtle art that requires precision and strategy.
SaaS Link Building Facts:
- 89% of successful SaaS companies have a professional link building strategy
- A quality backlink can be worth 10 times more than a normal backlink
- Google loves links from high-authority websites in the same industry
According to research from Ahrefs, 91% of websites don’t get any traffic from Google because they lack backlinks. In the competitive SaaS space, quality link building can mean the difference between ranking on the first page or sinking into oblivion. 3 Important factors of backlinks:
- Topical relevance: Backlinks come from pages with relevant content.
- Authority: The website placing the link must have high credibility (shown through DA or DR index).
- Anchor text: Use keywords naturally in the link text.
Benefits of Link Building for SaaS
Link building provides 3 benefits to your business that go beyond improving your rankings and search traffic:
– Strong relationships are formed through reaching out to industry websites and blogs, building links with influencers.
– Increased referral traffic is generated through links from popular websites, attracting users to your site.
– Your business brand is strengthened through creating and promoting valuable content, establishing expertise in your field. Most importantly, create valuable content that others want to link to, and see links as a “vote of confidence” from other websites.
11 Effective Link Building Strategies for SaaS
To maximize the impact of your link building, you need a well-rounded approach. Below are 11 actionable strategies to enhance your SEO strategy for SaaS:
1. Unlinked Brand Mentions
Did you know that there are a lot of websites mentioning your brand without a link? When others mention your website is a golden opportunity for you to build backlinks quickly and effectively!
How to do it:
Step 1. Use a tracking tool: Take advantage of tools like Google Alerts or Mention to track your brand mentions online. Simply set up a keyword related to your brand and get notified when someone mentions you.
Step 2. Reach out and ask: When you find a mention without a link, reach out to the writer. Send a brief, polite email introducing yourself and asking them to add a link to your website. You should emphasize the value your link will bring to their readers.
2. Broken Link Building
Identify broken links on relevant sites and suggest your content as an alternative.
Step 1. Find broken links: Use tools like Ahrefs or Screaming Frog to crawl websites in your industry and find broken links.
Step 2. Suggest alternative content: When you find a broken link, create quality content that can replace it. Then, contact the webmaster of the site and suggest your content as an alternative.
3. Write Thought Leadership Articles
In-depth articles help you build authority and attract natural backlinks. You should choose topics that are relevant to new trends or challenges in the SaaS industry. You can publish these articles on reputable platforms like Medium or specialized websites that will have a strong impact on your SEO.
4. Create Infographics and Visual Content
Attractive visual content always attracts attention and shares easily. You can design high-quality infographics using tools like Canva or Visme. Once you have the content, share on social networks or send to industry bloggers to increase your chances of getting backlinks.
5. Guest Posting Collaboration
Guest posting is a great way to build links and reach potential customers. First, you need to choose reputable websites in the SaaS field, then submit articles that match their style. Guest posting brings backlinks and helps your brand become more widely known.
6. Join HARO to Get Featured in Credible News
HARO (Help A Reporter Out) is a platform that helps you connect with journalists. Simply sign up and monitor requests from reporters looking for SaaS coverage. Provide quick and accurate feedback, including your brand name and link, to increase your chances of appearing in reputable articles.
7. Develop a Free Tool to Get Natural Links
Step 1: Identify a useful tool or widget that your customers need, such as a SaaS pricing calculator.
Step 2: Develop the tool with support from your engineering team or a no-code platform like Bubble.
Step 3: Share the tool via blogs, emails, and social media, encouraging users to embed it on their websites.
8. Build Links Through Product Integration Partners
Identify partners who can integrate your product or service, then propose the collaboration through joint posts or events. When you partner with partners, you expand your brand awareness and create opportunities to reach new audiences.
9. Leverage Webinars to Increase Backlinks
Host webinars around hot topics like “SaaS SEO optimization” to engage your target audience. You can record and share the webinar content, and invite other websites to link to your document or video.
10. Use Anchor Text Effectively
When building links, you should choose natural keywords and not repeat too much, for example: “link building for SaaS companies”, “effective SaaS SEO strategy.” Anchor text should be diverse but still ensure relevance to the content you are aiming for to optimize SEO efficiency.
11. Power Up Internal Linking
You need to identify related articles on your website and link them together logically. Internal linking helps readers easily find related content. Moreover, internal link increases the time users spend on your website, thereby improving your overall SEO ranking.
Factors to Consider When Building Links for SaaS
Effective link building isn’t just about having as many links as possible. More importantly, it’s a clear strategy that complies with the standards of Google and other search engines. Especially for SaaS companies, optimizing this strategy will help you improve search rankings and build trust with potential customers. However, to get long-term results, you need to pay attention to some important factors so that your link building strategy is truly sustainable and valuable.
Quality More Than Quantity
Not all links are equal. One link from an authoritative site in your industry can be worth many times more than hundreds of links from low-quality sites.
Instead of chasing quantity, focus on building links from high-authority sites that are relevant to your industry.
According to research from Backlinko, websites that rank high on Google tend to have at least one link from an authoritative site.
Diversify Anchor Text
Anchor text is how Google understands the content your link is pointing to. If you keep repeating the same type of anchor text, such as “Link Building for SaaS,” Google may think you are “playing tricks” and this could cause your website to lose points. Instead, keep your anchor text natural and relevant. For example, you can try others like “Linking Strategies for SaaS Companies” or “How to Optimize SEO in the SaaS Sector.” When you vary your anchor text, Google will see that you’re building links naturally, not spammyly, which is good for your rankings.
Avoid Black Hat SEO Techniques
When you buy or sell links or participate in link networks, it can lead to serious consequences from Google. If caught, your site could be demoted or even removed from the search index.
Instead, focus on building natural links. Following Google’s guidelines will help you increase your visibility and maintain trust with your customers.
Wrap up
You want to take the lead in the SaaS market but haven’t found an effective path? Link building for SaaS is the weapon that will help you surpass your competitors. Don’t just stop at being on Google – dominate the first page with high-quality links. Smart optimization strategies and strict adherence to Google SEO standards.
Jeenam Services provides solutions, we bring you results. With real-world experience working with SaaS companies, we know how to help you turn links into a competitive advantage.
