Owning a website with high domain authority (DA) helps you build a strong brand and opens up opportunities to make money through high-quality backlinks. However, how to sell backlinks properly without affecting your SEO rankings? Let’s find out in this article!
What Is Selling Backlinks And Why Should You Care?
Sell backlinks is an SEO service provided by an SEO unit or outside individuals to you to buy links pointing to your website from other websites. In other words, you are “buy” a mention of your website on another website.
Benefits of selling backlinks
Google always recommends avoiding unnatural link buying and selling behaviors. Therefore, quality is a prerequisite. Sell backlinks is not simply a way to make money. Sell backlinks is also a smart backlink strategy in the field of SEO. Here are 3 outstanding benefits that you can exploit:
Increase passive income: When you partner with businesses that need SEO optimization, you can get attractive compensation for providing quality links. From there, you can increase your income without having to invest too much time and effort. A website with high domain authority (DA) and attractive content can generate from $500 to $5,000 per month from backlinks. In addition to DA, backlinks are also priced according to dofollow or nofollow links. Dofollow links or links from sponsored content will be more valuable than links from comments or nofollow. Websites operating in competitive fields (such as finance or technology) often have higher backlink prices due to high demand.
The table below helps you refer to the current market price of backlinks.
DA/DR | Selling price per backlink (USD) |
30-40 | $50 – $100 |
41-60 | $100 – $300 |
61+ | $300+ |
Optimize website value: Leverage your SEO skills to add commercial value to your website. Quality links will improve search rankings, attract organic traffic, and generate new business opportunities.
Build B2B relationships: helps you expand your partner network and connect with major brands. Connect with big brands and other businesses in the industry will help you build lasting relationships, thereby creat many opportunities for future collaboration.
4 Popular Types of Backlinks Sold in the Market
Did you know that not all backlinks are created equal? Here are 4 of the most sought-after types of backlinks:
1. Sponsored Backlinks
Sponsored links often appear in blog posts or advertising content, helping partners increase brand recognition. Sponsored links have the advantage of being easy to implement, suitable for both personal and business websites. However, you must attach the rel=”sponsored” tag to avoid your website being penalized by Google.
2. Editorial Backlinks
Editorial backlinks are links that are naturally inserted into original content, and provide the most value for SEO. When you write a quality, relevant article, and then get it published on an authoritative website, you will receive an editorial link. These types of links are valuable because they come from quality, relevant content.
3. Guest Post Links
Writing for other blogs or websites is a great strategy for building backlinks. Guest article links help you gain quality backlinks and increase your website’s authority by appearing on trusted platforms.
4. Contextual Backlinks
Contextual backlinks are placed within relevant content, usually a natural paragraph within the article. Since they link directly to content that readers are interested in, Google will appreciate it and improve your rankings.
4 Successful Backlink Selling Strategies
To sell backlinks successfully, you need to build a clear strategy. Here are 4 strategies you can apply:
Create Appealing Content
High-quality content is key when it comes to attracting potential customers to buy backlinks. In-depth articles, original research, or helpful resources will help you build credibility and differentiate yourself in the marketplace. Customers will feel valued when they find your content useful and relevant to their needs.
Partner With Link Building Agency
SEO agencies are one of the ideal partners to sell backlinks. Agencies are constantly looking for quality link sources to serve their clients’ SEO campaigns. You can cooperate with them to provide quality backlinks. Cooperation helps them achieve good results in improving rankings for clients and also benefits you.
Influencer Connection
An effective way to find potential clients is to join influencer networking platforms or link building groups, like HARO (Help A Reporter Out). These platforms allow you to reach out directly to businesses or SEO professionals looking for backlinks, making it easy and professional to sell backlinks.
Comply with Google’s Instructions
When selling backlinks, you need to avoid overdoing it by adding too many outbound links on your website. If your website has too many low-quality or spammy backlinks, Google may penalize and reduce the reputation of the website.
Optimize Website Before Selling
Before starting to sell backlinks, you need to make sure your website has enough value to attract partners and customers:
- Improve website content: Investing in quality content that is useful and meets user needs will help you attract more customers and build trust with partners.
- Improve User Experience (UX/UI): A user-friendly and easy-to-use website will increase the value of backlinks and trust from SEO partners.
Which platforms can sell backlinks?
6 platforms where you can post your backlink selling services are:
- Fiverr
- Backlink boss
- Upwork Inc.
- Authority Builders
- Adsy
- Collaborator
- Postlinks
How to maximize earnings from backlinks?
To maximize your backlink earnings, you need a solid content marketing strategy and know how to leverage powerful SEO elements. Here are 2 ways you can implement an effective strategy to increase your backlink earnings:
1. Build Content Marketing Funnel
A content marketing funnel is how you attract and convert leads, and is an essential tool when you want to maximize your backlink earnings.
- ToFu (Top of Funnel): As a first step, you create general content to attract traffic from users looking for basic information. You can write about common industry problems or provide solutions to frequently asked questions. Attractive content will help you impress and lead readers to more quality pages.
- MoFu (Middle of Funnel): You need focus on creating in-depth articles like case studies or detailed guides that explain specific strategies or methods. Writing like a professional proves your expertise and makes potential customers more interested in your product or service.
- BoFu (Bottom of Funnel): Create incentives, promotions, or partnership offers. Provide incentives for customers to take action, such as buying backlinks or SEO partnerships.
2. USP (Unique Selling Proposition)
Among many competitors who are doing the same business as you, you need to position your USP clearly and differently from your competitors. Try applying the following 3 ways:
- Superior Content Quality: If you can provide high-quality, useful, and in-depth content, you will attract customers looking for valuable backlinks. Quality is a key factor in building trust and credibility in the SEO community.
- High and consistent traffic: One of the deciding factors when selling backlinks is the ability to provide a high and consistent amount of traffic from your website. High traffic will make your backlinks more valuable because it improves your rankings and brings real traffic to your customers.
- Reputation in your niche: Building credibility in your field or niche is important to attract SEO partners or agencies to you. Invest in developing your personal brand and improving your industry relationships to increase the value of the backlinks you sell.
Wrap Up
Through the above article, Jeenam has guided you on how to sell backlinks effectively. In addition, Jeenam is a reputable backlink service provider with more than 30,000 trusted partners. Selling backlinks is an effective strategy to maximize your website’s revenue, but you need to follow SEO principles to avoid being penalized by Google. When you build quality content, partner with SEO agencies, and optimize your website, you can create sustainable income opportunities from valuable backlinks.