Did you know that up to 75% of users do not click on the second page of search results? That means that if your website does not have the authority to appear on the first page, the chance of reaching customers is almost zero. Link building is the key to making that change.
However, what is your website’s long-term link-building strategy? Let’s explore 7 safe link building methods, as well as 5 harmful link spam tricks to avoid when starting to build your website’s reputation.
5 Types of Link Building Services to Avoid
Let’s first define a link building service before exploring further into the many kinds of these services. Link building services offer SEO strategies to acquire high-quality backlinks from reputable, high-authority websites.
Link building can boost your site’s authority, but beware of outdated shortcuts. Many “quick fix” link services do more harm than good. Here are five types of link building services that are often considered “spammy” or ignored by Google that you should avoid.
Cheap Plans on Fiverr
At first glance, links for as little as $5 on Fiverr may seem appealing. But if you do SEO contracts on Fiverr, you’re throwing money away. These cheap packages often rely on automated tools or scrap sites, generating dozens of low-quality or nofollow links that search engines ignore. You get what you pay for: such links often do nothing to improve your rankings and can even trigger a Google penalty.
Private Blog Networks (PBNs)
When it comes to link building services, you will be familiar with the term Private Blog Networks. Private Blog Networks, or PBNs, are networks of loosely related websites created solely to sell links.
In the past, PBNs were a popular link building method. However, Google policies are now very strict in determining the “clean” level of links, especially for PBNs. Therefore, thousands of PBN websites disappear every year. Therefore, using PBNs is like a “gamble” that often makes you lose your hard-earned authority.
Paid Guest Posts
Guest posting is a great link building service, but paid guest posting is a different story. Paying to post on random blogs is a higher risk. Google’s policy prohibits buying editorial links, so paid guest posts are essentially considered advertising. Major publications won’t accept money for placement, so pay-to-play blogs tend to be spammy. As a result, using sponsored guest posts may result in your website being penalized. It’s much safer to pursue genuine guest posts based on content quality, not payment.
“Push-Button” Backlinks
And of course, when looking for link building services for your website, stay away from any service that promises hundreds of links with just one click. These “bulk link” services are just spam on a large scale. If you can buy 100 links with just one click, you are buying spam links.
Google’s policies are constantly being updated and are getting stricter in assessing website quality. So, Google can easily detect “push button” backlinks. These toxic link services can backfire, causing your website to be penalized or severely reduced in rankings.
Press Releases
Once a staple, press releases have lost SEO value. Today, almost all press-release links are nofollowed, and Google itself says links in press releases are “ignored”. Using press releases to get backlinks will not give you the authority-passing links that they used to. You will not see any long-term SEO benefits from these old tactics, so steer clear of any service that relies on press release link building.
7 Link Building Services That Actually Work
Now that you know the link building methods to avoid, here are 7 safe link building services that can help your website grow sustainably.
Featured Mentions (Editorial Links)
Having your site cited in industry articles or briefs is pure SEO gold. Because they naturally originate from reputable sources, these editorial backlinks are highly valued. They are thought to be the most beneficial backlinks you can obtain.
Editorial backlinks from articles or on a reputable blog, magazine, or local news site can instantly boost your site’s authority. These links signal trust to search engines and directly boost domain authority. To earn featured mentions, you need to focus on newsworthy content or data that journalists and bloggers want to link to.
Or you can join Featured. This is a platform that connects journalists and publishers to create quality, ready-to-publish Q&A content. You just need to register as a source on Featured and then provide complete answers to journalists’ questions. The questions are usually quotes, statistics, case studies, or strategies that journalists need to complete their articles. And when the article is published, you will get a great quality backlink.
Digital PR Agencies
Digital PR firms are also one of the most trusted link building services. They specialize in building your brand’s online reputation through media coverage. These firms will create compelling stories or data releases and present them to journalists and influencers.
When successful, you’ll receive high-authority mentions on popular industry media or blogs, and dofollow backlinks. By giving journalists a “compelling reason to link” to your content, digital PR creates valuable links and awareness. In short, working with a PR-focused service can help your business get featured on reputable websites, boosting your credibility and search rankings.
Content Marketing Agencies
Content marketing companies will help you create valuable content that naturally attracts links. They can create in-depth articles, white papers, infographics, or videos that are relevant to your audience. The key is quality: well-researched, original content is more likely to earn backlinks from other websites.
By focusing on a variety of formats and real value, content marketing companies will help you attract links naturally. Over time, this sustainably builds domain authority because each link earned comes from genuine editorial interest in your content.
Blogger Outreach Services
You also shouldn’t overlook blogger outreach if you’re looking for quality link building services. Blogger outreach firms connect you with relevant bloggers and micro-influencers. These services typically handle the promotion and placement of your content or products on niche blogs.
The benefits you get are twofold. You get a backlink from a site that targets your audience, and you tap into that blogger’s readership. This is a smart way to build contextual links. Effective blogger outreach emphasizes relationship building, so the mentions feel authentic. Since these links come from contextually relevant sites, they carry SEO value and trust.
SEO Agencies
A full-service SEO company offers link building services as part of a comprehensive strategy. Instead of just selling you links, they integrate outreach, content, and technical optimization. Good companies use a combination of tactics like guest posting, public relations, and content marketing, all while keeping an eye on algorithm changes.
The advantage of this link building service is expertise. Companies have the tools and experience to secure links that will actually help your site. They focus on “quality, relevance, and sustainable growth” rather than quick wins. In doing so, they continually boost your site’s authority over time.
Guest Posting Services
When done right, guest posting is a staple of white hat link building. Legitimate guest posting services identify real blogs in your niche where you can contribute articles. You provide valuable content and earn editorial links back to your site.
Guest posting services are one of the safest and most effective link building services available today. This approach will drive interested traffic and “improve your brand visibility and authority” by establishing you as an expert. The key to success here is relevance. Links from relevant blogs are more valuable. Unlike paid guest posting programs, quality guest posts are accepted by Google and readers.
Infographic Services
Finally, service infographics are another great link building service you shouldn’t miss. Infographics are visual, shareable, and can attract a lot of links. A specialized infographic service will design attractive infographics and promote them on relevant websites. Because infographics attractively condense information, other websites love to embed them (with credit links).
Well-made infographics often generate natural backlinks on social media and blogs. They’re also evergreen: a useful infographic can continue to earn links and traffic long after it’s published.
Wrap Up
Choosing the right method among the myriad link building services will help you achieve high efficiency, save budget, and promote safe authority. If you are looking for a reliable partner to transform your website, consider Jeenam Infotech. We specialize in providing white hat link building methods such as blogger outreach, guest posting, niche editing,…
Jeenam’s link building packages are all focused on link quality and are affordable. Contact Jeenam Infotech to start building high-quality backlinks today and watch your website’s authority increase.
