Choosing the right link-building company will directly impact your SEO results. Two popular options are EditorialLink and LinkBuilder.io, each of which promises high-quality editorial backlinks. So, which link building company should you choose? Let’s compare EditorialLink vs LinkBuilder.io to look at their core features, highlighting their pros and cons so you can make the right choice.
What Is EditorialLink?
EditorialLink is a white hat link building company that specializes in editorial backlinks for SaaS, tech, and B2B companies. Their specialty is adding your links to reputable websites’ already-existing, high-authority content. EditorialLink can provide clients with a variety of contextual backlinks from websites with high domain ratings, averaging around 67.
Instead of high-volume link farms, EditorialLink leverages an established network of publishers to insert links quickly and with a focus on quality. A standout feature of the platform is that there are no upfront fees; you only pay after the links are live. Before you sign a full contract, EditorialLink will provide you with a trial backlink so you can assess their work for yourself.
In addition, when you partner with EditorialLink, you also get a personal account manager and the ability to pre-approve each placement. You should expect to see your first batch of links within 30 days of approval. EditorialLink can also provide brand-relevant articles or assets when you lack suitable pages.
What Is LinkBuilder.io?
LinkBuilder.io is a full-service link building company that takes a strategic, tailored approach to outreach. They are a white-hat link building business trusted by over 300 brands globally (with offices in the UK and US) and pride themselves on their manual, personalized outreach.
LinkBuilder.io employs dedicated link builders who use data-driven campaigns to earn links from authoritative, niche-relevant websites. They employ over 20 different tactics (guest posts, broken links, public relations, etc.) depending on your needs.
In terms of pricing, LinkBuilder.io offers fully managed monthly plans (starting from around $6,000–$10,000 per month) rather than per-link pricing. Each package includes things like target page planning, keyword and competitor analysis, and custom reports to track progress.
Content creation is also built into LinkBuilder.io’s packages. The team will consult with you to develop linkable blog posts or resources and then promote them.
EditorialLink vs LinkBuilder io: Key Features Comparison
To give you a clearer view, Jeenam provides a specific comparison table between EditorialLink vs LinkBuilder io.
| Feature | EditorialLink | LinkBuilder.io |
| Outreach Approach | Pre-built publisher network (rapid placements) | Manual, personalized outreach (focused on real relationships) |
| Link Types Offered | Contextual editorial links (in existing content) | Diverse, niche-relevant backlinks (guest posts, PR, broken links, etc.) |
| Content Creation | Included/optional (they craft content if you need it) | Included (they consult on content marketing and provide guest posts) |
| Turnaround Time | Typically faster (first links ~30 days) | More thorough but slower (monthly retainer, campaigns built over time) |
| Pricing Model | Per-link flat fee (about $350/link) | Monthly campaign packages (e.g., $6K–$10K/month) |
| Dashboard & Reporting | Basic reports via email (no fancy dashboard) | Full campaign dashboard and detailed reports |
For example, EditorialLink’s approach relies on a network of established publishers to place links quickly. LinkBuilder.io, on the other hand, uses a custom email outreach service and builds real, long-term relationships with site owners.
In terms of link types, EditorialLink focuses on embedding your links into existing editorial content on high-DR sites. Meanwhile, LinkBuilder.io secures multiple niche-specific backlinks (guest posts, PR coverage, resource pages, etc.) that are relevant to your industry.
EditorialLink vs LinkBuilder io: Pros and Cons
Here is an analysis of the pros and cons of each link building company to help you make an easier choice.
EditorialLink
Pros
- No upfront risk: You get a trial backlink and only pay once the links are live.
- High-quality contextual links: EditorialLink focuses on editorial placements on premium sites (average DR ~67).
- Fast turnaround time: First links typically arrive within ~30 days of approval.
- Flexible, pay-per-link pricing: You only pay per link, starting at around $350 per link, and can adjust monthly volume.
- Custom placements: Clients get every site approved before reaching out, ensuring relevance and control.
- Content support: Their team will write high-quality content if you don’t have a suitable article yet.
Cons
- Cost per link gets higher as you scale: $350 per link adds up to a lot of money if you need dozens of links per month.
- Limited ongoing plans: If you want a high-volume, ongoing campaign, the link model may be less cost-effective than the managed pay-as-you-go model.
- Simple reporting: EditorialLink doesn’t have a live dashboard. Instead, you get basic reporting after the link is delivered, rather than real-time analytics.
- Narrower scope: EditorialLink specializes in an SEO-oriented editorial approach. If you need a broader PR or content marketing strategy, you may want to look elsewhere.
LinkBuilder.io
Pros
- Comprehensive strategy: LinkBuilder.io offers a full suite of link building tactics (with over 20 different methods) and a data-driven approach.
- Manual, relationship-based outreach: They focus on personalized outreach to authority sites, which will generate very natural links.
- Content creation included: LinkBuilder.io guides your content marketing and secures guest posts or PR links for you.
- Robust reporting: They offer a custom reporting dashboard so you can track links, traffic, and other KPIs in detail.
- White-label solutions: LinkBuilder.io offers agency-friendly white-label plans if you are an SEO agency.
Cons
- High cost: LinkBuilder.io plans start at around $6,000 per month (and can go up).
- Longer commitment: This is a monthly pay model, so results accumulate over months, not days. New links are rolled out gradually, so LinkBuilder.io isn’t ideal if you need to place links right away.
- Complicated setup: The thorough process involves strategy calls and approvals, which may be overkill for a small campaign.
- Payment upfront: Unlike EditorialLink, LinkBuilder.io requires you to pay upfront for the month of work, so there’s less flexibility when trying out a sample.
Which One Is Right for You?
The final choice depends on your goals and budget. If you’re an SEO agency or SaaS startup looking for fast, high-impact backlinks with minimal risk, EditorialLink is ideal. EditorialLink’s trial links and pay-per-link model make it easy to scale up or down and see results quickly (delivery within 30 days) without a huge upfront commitment. EditorialLink is ideal for smaller campaigns or when you simply need a few high-quality links placed effectively.
Conversely, if you have a larger site (or corporate clients) and a reasonable budget for a long-term campaign, LinkBuilder.io might be a better fit. Their personalized service approach to content creation, competitor analysis, and a dedicated team is ideal for sustainable growth. You’ll pay for a comprehensive package (typically $6,000+/month) and see results for months, but you’ll also get detailed reporting and strategies along the way.
Additionally, in comparison to EditorialLink vs LinkBuilder io, for B2B SaaS specifically, you may also consider Jeenam Infotech as an alternative option. Jeenam is a relationship-based link building company that specializes in editorial links for SaaS and tech companies.Â
We emphasize personalized outreach (no spam emails) and only charge for placements that meet your approval. Jeenam also has a dedicated team of management experts, a variety of link building methods, and custom reporting to suit your needs. Plus, our pricing is quite affordable.
Bottom Line
Both EditorialLink vs LinkBuilder io offer top-notch SEO link building services, but they serve different needs. EditorialLink is ideal when you need high-quality editorial backlinks quickly and risk-free. LinkBuilder.io excels when you want a comprehensive outreach campaign with in-depth reporting and strategy.
Additionally, if you work in SaaS or tech, Jeenam Infotech is another great resource for personalized outreach and editorial link building.
Ultimately, the “best” choice is the one that fits your SEO goals, timeline, and budget. Consider your goals: do you need agile, pay-as-you-go link placement or a long-term partner that handles every detail to make your final choice?
