From DR 60 to 76: How Strategic Link Building Transformed a B2B Reporting Tool’s SEO Presence

1. Key Wins in 24 MonthsÂ
- Traffic Growth: +104.4%
- Average Domain Rating:60
- Service Focus: 83 backlinks built (and counting)
2. The ProblemÂ
Despite having a strong sales, finance, and marketing reporting product in terms of features and user experience, the brand still faced many challenges:
- High search intent keywords had low rankings and poor organic visibility
- Domain rating (DR) was stagnant at 60, with no discernible growth in traffic
- Lack of backlinks from authoritative websites to reinforce topical trust
- Fierce competition with other major brands in the SaaS spaceÂ
Facing multiple challenges, the brand needed to focus on developing a tailored link building strategy, that’s where Jeenam could help.Â
3. The Solution
The key goal of the link building campaign is to focus on acquiring backlinks from authoritative websites to support DR growth and organic visibility. For that purpose, Jeenam implements solutions such as:Â
- Securing backlinks through partnerships with niche-relevant, high-DR websites
- Conducting regular backlink audits to maintain link quality and eliminate toxic links
- Ensuring that backlinks are placed within content that aligns with the client’s industry and target keywords
Over the past 24 months, Jeenam has actively sought opportunities and created quality links to help the brand compete.
- Monthly Traffic: 100.000+ visitors/monthÂ
- Domain Rating: increased from 60 to 76
- Key Challenge: Compete with high-trust competitors
4. Targeting Key TermsÂ
Jeenam’s link building strategy focuses primarily on authoritative SaaS blogs, trusted B2B software directories, and in-depth tech magazines. This approach allows us to easily control anchor text and contextual links to build sustainable links, avoiding Google penalties.Â
5. Growing Search Presence
Jeenam’s link building plan has helped the brand grow strongly in terms of DR, traffic, and keyword visibility. The brand has been able to appear on the first page of Google search for high search intent keywords. The brand also appears on industry blogs, SaaS directories, and tech roundups.Â


6. Traffic and Authority Growth
The numbers show clear progress:
- Traffic grew from 50k to 100k visitors
- Domain rating improved to 76Â
7. By the Numbers
Here’s what went into achieving these results:
- Average DR of referring domains: 70+
- Sources: Many referring domains have DR70+Â
- Campaign Duration: 2 years (ongoing)Â Â
- Total new linking domains: 83Â
- 100+ keywords in the top 10 of Google
- Evergreen content continues to attract passive backlinks, reinforcing topical authority