Real Estate

How We Helped a Real Estate Platform Build 145 Links and Grow from DR 65 to 70 in 18 Months

For 18 months, Jeenam worked with a SaaS real estate platform to build a high-quality backlink system. We helped the client significantly improve their Domain Authority (DR), and boost their organic visibility in a competitive market.

1. Background 

The client is a SaaS real estate platform that provides real estate management, search, and listing tools for brokers and businesses. The client is facing fierce competition from major competitors in the same industry and difficult keywords.

Despite achieving DR 65 and having a stable content platform, the client still faces many challenges, such as:

• DR is stagnant, and link building speed is not high
• Difficult to rank for keywords with high commercial intent
• Lack of quality, industry-related backlinks

2. Goals & KPIs 

The main focus is on building a quality link system. Jeenam sets specific KPIs to achieve the best results, such as:

• Maintain a stable speed of 8 backlinks/month
• Increase DR to over 70
• Improve rankings and visibility for commercial & informational keywords
• Focus on driving traffic to product pages, comparisons, and in-depth guides

3. The Strategy 

To achieve the set goals, Jeenam’s team of experts has built an overall strategy. Our link building strategy is divided into the following sections. 

AI-Powered Keyword Discovery 

Jeenam uses AI to identify keyword clusters based on search intent (transactional, informational). We will analyze the client’s keyword gap compared to competitors with DR 80+ to find a suitable approach.

Jeenam will especially prioritize keywords with high potential conversion rates and related to the service to focus on building highly relevant links.

Link Prospecting & Qualification 

Next, we researched and compiled a list of more than 300 domains in real estate, investment, law, etc. Jeenam’s team of experts carefully selected domains with high DR (40-70), real traffic, and tightly edited content. This is to ensure that each link built is of guaranteed quality.

Jeenam always prioritizes choosing websites with topics deeply related to the customer’s niche to ensure the creation of high-quality backlinks. And we say no to running mass links to avoid being penalized by Google.

Outreach & Content Collaboration 

Jeenam also uses outreach and content partnerships to generate quality white links. We create personalized emails and clearly present value to increase the success of our outreach (without spam). This allows us to build and maintain relationships with industry blogs and news sites.

The outreach strategy is to contribute high-quality content, insert natural links to existing resources, and provide value to partners. 

Anchor Strategy & URL Mapping 

Finally, Jeenam balances the anchor text ratio, ensuring a balance between branded, exact-match, and generic anchors. We focus on building backlinks to pages that need to increase rankings and traffic, such as product pages, landing pages, or core blogs. Jeenam’s team of experts also continuously monitors Google Search Console and Ahrefs to adjust strategies accordingly. 

4. Execution Highlights 

Some highlights of Jeenam’s link building strategy implementation for clients are:

• Maintaining an optimal link building speed, 7–10 backlinks per month, consistently for 18 months 
• Outreach response rates remained at 14–18%, thanks to great content and personalized emails 
• Combining guest posting, link insertion, and natural appearance in important industry resources
• Overcoming difficulties such as slow content approval or being rejected by partners. We solve the problem by reserving 3-5 domains per month and diversifying our content (research, infographics, comparisons, checklists) to limit rejections. 

5. Results & Wins 

Thanks to thorough research and a well-crafted outreach strategy, we achieved impressive results such as:

• DR increased from 65 to 70
• 145 editorial backlinks from industry-relevant domains
• Multiple commercial landing pages in the top 5 search results
• Significant growth in both the quantity and quality of links
• Increased number of referring domains with authoritative sources
• Some keywords jumped from page 3 to page 1, including high CPC phrases
• Building long-term relationships with real estate industry sites

Before

After

6. Learnings & Takeaways 

The real estate industry is a highly competitive industry with difficult keywords, so when implementing SEO, you need to focus on deep relevance, not just high DR. Persistence and consistency will help bring sustainable results.

Especially for customers who already have high DR (over 60), you should prioritize link quality over quantity. In addition, applying AI will help optimize research time and identify smarter link targets. 

Jeenam has helped SaaS clients in the real estate industry rise to the top. Jeenam can help you do the same. Let’s talk – DM us or visit https://jeenaminfotech.com/