Beating Big Brands with Smart Backlinks in Just 2 Years
In the context of the increasingly fierce competition in the Project Management industry, with the development of SaaS platforms and management software, a client from the Project Management field came to Jeenam Infotech. They only wanted to focus on one goal: building a sustainable SEO foundation through high-quality links.
The client had a solid content foundation, good products, but lacked the momentum of external signals – a key factor to increase rankings on search engines. Let’s see how Jeenam helped the client accelerate in the SEO race!Â

The Problem
Despite having a good content platform, optimized tools, and competitive prices, customers still face many barriers:
- Competing directly with “big guys” like Asana, Trello, and Monday.com makes it impossible for them to focus only on on-page.
- Lack of links from PM, SaaS, and enterprise-related sources, reducing algorithmic reliability.
- SEO growth is stagnant, despite standardized and regularly updated content.
- The target market is the US, India, and Germany, but most of the signals from the web come from non-core areas.
These difficulties are explained by the lack of important backlinks, making the website “unreliable” in the eyes of Google, reducing SEO competitiveness.Â
The Solution
Therefore, the first and foremost priority is to strengthen the backlink profile. Jeenam team analyzed the gap with competitors and created separate strategies to approach it properly.
Connect with the Global PM & SaaS CommunityÂ
We reach out to blogs, forums, and news sites that specialize in project management, startups, and SaaS, where users are actually looking for solutions. Links are built in the right context, helping to increase the topical relevance signal significantly. As a result, backlinks will bring better SEO power and have a higher level of relevance.
Through that, clients can also take advantage of the potential user files of blogs and forums to effectively increase organic traffic, up to 92.8%.

Prioritize Links According to Topic ClustersÂ
Instead of being scattered, Jeenam focuses on creating links around key content groups such as task management, workflow automation, and team collaboration. From there, we will increase the power to focus on the topics that customers want to rank on.
Building links focused on clusters also helps expand organic traffic and improve keyword performance. Organic keywords increased by 39.7%, and important keywords also ranked high. Keywords top 1-3 increased by 13.2%, top 4-10 increased by 57.8,% and top 11-20 increased by 38.9%.


Expand International Links – Focus on US & India & GermanyÂ
Jeenam also focuses on building links from key areas that customers want to focus on. 70% of backlinks come from websites with original domains in the US & India & Germany, especially pages specializing in productivity, remote work, and business tools. This contributes to attracting targeted traffic from the market that customers want to conquer.

Prioritize Quality Over QuantityÂ
Although the number 200+ sounds impressive, the core of the strategy is really quality links, coming from articles with a high DR index, real traffic, and content closely related to the customer’s product. Thanks to the right approach strategy, natural links are also gradually attracted, increasing +149.1% backlinks and 16.7% referring domains.

Link building strategy also positively impacts the website’s domain rating. After 2 years, the client’s website increased from 25 to 51 domain authority points according to Ahrefs.Â

Time for Numbers
- 200+ high-quality backlinks in 24 months
- Backlinks from 60+ PM, SaaS, startup, and productivity tools domains
- +26 Domain Rating points (Ahrefs)
- 35 main keywords in the top 10, including many competitive keywords like “project management software for remote teams”
- Metrics such as traffic, organic keywords, backlinks, and referring domains all grew positively.
In an industry crowded with big competitors with huge budgets, establishing a foothold in SEO is a long-distance race. And Jeenam Infotech has accompanied customers to overcome that race with a sustainable, smart, and standard link building strategy.
Let Jeenam help you amplify the power of content through hundreds of strategic links!