Why 150 Smart Links Beat 150 Blog Posts (HR Edition)
An HR website in the technology sector desired to expand its online visibility on Google without taking advantage of paid advertising. They already had an in-house content team but lacked a proper strategy to disperse content and gain the trust of search engines.Â
That’s when they came across Jeenam Infotech, a link building agency, to provide external signals and increase the SEO strength of the entire website. How did we help the client grow strongly in just 1 year? Discover now!

The Problem
Customers are facing many difficulties, such as:
- The website has a lot of content, but no one sees it: They have many in-depth articles, but do not receive any shares or backlinks.
- Keywords do not reach page 1: Although the content is optimized on-page, the off-page part is almost zero.
- Low domain authority: Bigger competitors easily surpass them thanks to the dense and high-quality backlinks. While customers struggle because of poor-quality backlink profiles.
- No internal team specializing in backlinks: Customers will have to waste time if they do outreach or ask for links themselves.
And this is when Jeenam Infotech changes the game. We will help customers overcome the “wall” and become successful in the SEO race.Â
The Solution
After a thorough analysis of the backlink profile and the gap between the backlinks and the competitors, Jeenam created a dedicated link building strategy. We saw great potential in the existing content, now it was time to optimize through link building.Â
Organic Search Traffic GrowthÂ
Jeenam focuses on building contextual backlinks to articles and service pages with high conversion potential. This improves SEO signals and drives steady organic traffic growth over time, without relying on paid advertising. As a result, traffic increased by 41.2%, from 26K to over 40K.

Effective Organic Keyword Expansion
By analyzing potential keyword phrases that the client was ranking low or untapped, Jeenam selected target URLs and built links from relevant content sources. This helped increase keyword coverage on Google, especially long-tail keywords with high conversion rates. The client had a strong growth in organic keyword volume of over 111.6%. The number of keywords has increased nearly 4 times, from 3K to more than 12K.

Improve Keyword Ranking Strongly
Links from highly authoritative pages, particularly those in the same topic or related to HR/B2B, help strengthen client landing pages and well-structured blogs. Therefore, many key phrases have jumped from page 2-3 to the top 10 Google in a few months, specifically in topic clusters such as onboarding, employee retention, and remote hiring. Top 1-3 and top 4-10 keywords increased by almost 80%, and top 11-20 keywords increased exponentially by more than 150%.

Promote Sustainable Domain Authority
Jeenam not only focuses on quantity but prioritizes domain quality: each backlink comes from pages with a high DR (Ahrefs) index, relevant content, and real traffic. As a result, the client’s Domain Rating increased by +20 points, making the entire website stronger in the eyes of search engines. After 1 year of implementing the campaign, the website’s domain rating increased from 30 to 50.

Expand Access to International Traffic (Especially US & UK)
Links are distributed reasonably from reputable HR, SaaS, and recruitment sites in the US, UK, and English-speaking countries. This helps the client’s website attract high-quality traffic from international target markets, supporting global customer development.

Time for Numbers
- 150+ high-quality backlinks built over 12 months
- Links from 50+ domains related to HR, recruitment, SaaS, B2B with an average DR of 40+
- 25 main keywords in Google top 10 after 8–10 months
- +20 Domain Rating points (Ahrefs)
- 3x more organic conversions from SEO (compared to before the campaign)
Without writing a single line of content, Jeenam Infotech has helped our HR clients expand the power of what they already have. By delivering content to the right place, at the right time, and to the right audience through a high-quality link network, we have dramatically improved website performance.
Do you want similar, even more powerful results with your website? Contact Jeenam now for advice and offers!