Email & SMS Software Achieves 112.8% Growth with 300 Backlinks
18 Months, 300 Backlinks: How Jeenam Helped E-commerce SaaS Platform Grow?
In 18 months, Jeenam Infotech has helped an E-Commerce Email and SMS Marketing SaaS platform grow exponentially, with over 300 high-quality backlinks from reputable and relevant sources. As a result, they have seen strong growth in organic visibility, domain authority, and keyword rankings.
1. Background
The client is a growing SaaS platform in the e-commerce martech space, with a focus on email and SMS marketing. The client has strengths in potential products and an optimized website, but still faces many challenges, such as:
- Competing with big competitors (e-commerce martech is a highly competitive market with difficult keywords)
- Lack of quality backlinks compared to competitors
- No clear strategy for building sustainable backlinks
- Insufficient internal human resources or expertise to build quality links
2. Goals & KPIs
To overcome the above obstacles and develop firmly in the future, Jeenam sets specific goals for the link-building campaign.
- Build a system of high-quality, sustainable backlinks that do not violate Google policies
- Increase the ranking of target keywords related to the customer’s products and solutions
- Improve domain rating (DR) and organic traffic
KPIs to measure the effectiveness of the link-building strategy:
- High natural anchor text ratio
- Increase at least 40% of keywords in the top 20
- Significantly increase organic traffic from landing pages with links
3. The Strategy
To achieve the set goals, Jeenam conducts research and analyzes the backlink gap between the client and potential competitors. From there, we will build a comprehensive approach strategy. The link building strategy Jeenam has applied to the client is:
Focus on Link Quality
We implement 100% white-hat link building and choose reputable, highly relevant sources. Jeenam prioritizes reputable SaaS blogs with in-depth content and product-related content. In addition, we also approach B2B software directories, technology magazines, and authoritative platforms specializing in marketing, e-commerce, and software to get high-quality links.
Optimizing Anchor Text Strategy
The Jeenam team always diversifies anchor texts and ensures naturalness, avoiding stuffing. We balance the ratio between branded, partial match, and generic anchors to distribute risks.
Link Content Goals
Links will be focused on driving traffic to important customer pages. Links are often placed on product pages, comparison pages, reviews, resources, or quotes.
4. Execution Highlights
Through proper strategizing, the campaign achieved highlights such as:
- Build 300+ links through outreach and guest posting on DR 50+ sites
- Communicate with 500+ websites/blogs to place contextual links
- Maintain contextual link ratio >80%, helping to increase sustainable SEO value
- Regularly monitor with Ahrefs & Google Search Console to optimize campaigns
5. Results & Wins
- 300+ high-quality backlinks built in 1.5 years
- Domain Rating increased from 35 to 59
- 50+ main keywords on the first page of Google search results, including many high-converting keywords
- Organic traffic increased steadily, especially on pages with implemented backlinks
- No links needed to be disavowed – completely clean, white-hat campaign
6. Learnings & Takeaways
The success of the campaign is due to quality over quantity. Linking less but in the right place, in the right way will create organic growth. Jeenam also prioritizes using natural anchor text and trustworthy sources for safe and long-lasting linking. Additionally, for SaaS businesses, software directories and tech blogs are “golden lands” for link building.
Stop wasting time on ineffective outreach. Jeenam’s proven link building framework helps SaaS brands grow visibility with authority.
