EdTech SEO Done Right: 1 Year, 50+ Links, Lasting Results
An EdTech company that sells online courses faced a major challenge in growing organic traffic and building website authority to compete in the online learning market. Let’s see what Jeenam Infotech did to help them overcome this challenge!
The ProblemÂ
The client already has quality content but has low domain authority (DA), so it is difficult to get to the top of Google. Also, they do not have an in-house link building department and therefore a limited source of links, which are nofollow or unrelated websites in most cases. Therefore, the client must incentivize link building to increase DA, improve visibility, and better keyword competitionÂ
The SolutionÂ
Jeenam Infotech, a link building agency specializing in white-hat link building, was selected to solve this problem. We focused on creating quality links through strategies such as:
- Analyzing current backlink profiles and competitors in the EdTech industry
- Identifying backlink opportunities from quality, relevant websites
- Manual outreach, ensuring links are placed in the right context for high relevance and indexation
- 100% white-hat commitment, no spam, no PBN, no buying links from risky sources to avoid the risk of being penalized by Google
- Transparent monthly reports with indicators: DR, anchor text, destination URL, and index status
Boost organic trafficÂ
Jeenam Infotech focused on building contextual backlinks from genuine and quality traffic sites. The site, through such links, received referral traffic from the backlink source, which led to a dramatic increase in organic traffic.Â
Organic traffic gradually increased in just a matter of months without more investment in paid marketing. The customer originally had just about 36K visits, then jumped to 397K (growth of approximately 308.8%).
Improve organic keyword volume
Each backlink is optimized for anchor text and focused on “pushing power” to landing pages with high SEO potential. We focus mainly on pages such as main courses and articles that support conversion.
As a result, the client’s related keyword set starts to be indexed by Google faster. The number of natural keywords that the website ranks on Google doubles, including niche keywords and keywords with high conversion intent.Â
Better keyword performance
By receiving links from reputable websites in the fields of education, technology, and online learning, customers have gained:
- High trust signals from Google, helping to improve the ranking of target keywords
- Anchor text is distributed reasonably (no keyword stuffing or spam), helping to increase naturalness and avoid being penalized by Google
- Many key keywords, such as course keywords and product names, increased from page 3-4 to page 1
- Keywords in the top 1-3 increased from 889 to 1981.
Boost domain rating (DR)Â
Due to the strategy of focusing on quality over quantity, Jeenam aimed to link to high DR websites, which helped the client boost DR growth.
- DR increased from 19 to 42 within 12 months
- All backlinks were from sources with DR >30, with topics highly relevant to the client
- No backlinks were removed or lost index, proving the durability and safety of the campaign
Time for NumbersÂ
Take a look at the key metrics behind our success:Â
- 50+ high-quality backlinks built in over 1 year (and counting)
- Organic traffic increased 3x (308.8%), leading to growth in online course sales
- DR (Domain Rating) increased from 19 to 42 in 12 months
- Key conversion keywords started to enter the Top 10 Google SERP (122.8% increase in keywords in top 1-3)
- 0 links removed or lost index, ensuring website sustainability and safety
In just a short time, customers have achieved great results. So what are you waiting for? Partner with Jeenam Infotech to build high-quality backlinks that deliver long-term SEO results.
