Cybersecurity Platform Achieves 159.6% Growth with 300 Backlinks
Linking Up in a Crowded Market: 300+ Authority Links for a Cybersecurity Platform
1. Key Wins in 12 Months
- Traffic Growth: +159.6%
- Backlinks Built: 300+ authority links (and counting)
- Average Domain Rating: 50+
- Content Type: News articles, research, and in-depth blogs
- Traffic Focus: Targeting USA-based organic traffic
2. The Problem
Cybersecurity is one of the most competitive digital spaces, especially when it comes to SEO and content visibility. Our client is a growing tech news platform focused on cybersecurity and tech research. They were struggling to get organic traffic despite publishing high-quality, timely content.
The next biggest challenge is that link building in the cybersecurity space is extremely difficult, especially when it comes to placing natural links within existing content. Securing in-content backlinks from authoritative sites in a space where editorial standards are extremely high and link placements are rare.
3. The Solution
To solve this, our team implemented a dual-pronged link building strategy:
- Manual Outreach: We reached out to high-quality tech blogs to insert contextual links into existing content.
- Guest Posting: We created well-researched, value-driven guest articles tailored to tech-savvy audiences.
We also worked on building long-term relationships with SaaS, cybersecurity, and technology publishers, enabling consistent access to placements that are typically hard to secure.
4. Targeting Key Terms
Our link building focused on highly relevant anchor texts and contextual placements. We prioritized industry-leading websites with real traffic and editorial credibility, ensuring the links would drive both SEO value and referral potential. This helped boost rankings for both commercial keywords and long-tail queries closely aligned with the platform’s research topics and news updates.
5. Growing Search Presence
Thanks to our targeted approach, the platform started to:
- Rank on page 1 for competitive cybersecurity-related keywords
- Increase visibility across high-intent search terms
- Attract more qualified traffic from tech professionals, researchers, and decision-makers in the U.S.
6. Traffic and Authority Growth
We achieved strong authority growth and a visible SEO boost:
- Backlinks acquired: 300+
- Average DR: 50+
- Traffic grew from 900K to 5,3M visitors (best figures in August)
7. By the Numbers
- Campaign Duration: 12+ months (ongoing)
- Average DR of Linking Sites: 50+
- Link Types: Contextual placements & guest posts
- Top Categories: Cybersecurity, SaaS, Tech Research
- Referral domains: From well-established tech, cybersecurity, and SaaS websites
- Link placement quality: Primarily within editorial content, not just author bios or footers
Results:
- Higher trust and authority signals
- Boost in keyword rankings
- Consistent growth in organic search traffic
