15 Proven B2B SaaS Link Building Strategies for 2026 Success

Acquiring high-quality backlinks for B2B SaaS companies doesn’t have to be complicated.

Most B2B SaaS companies are doing link building completely wrong.

They’re chasing meaningless numbers, ignoring buyer behavior, and wasting money on tactics that were effective in 2015 but are now outdated for complex B2B sales cycles.

In this guide, we will share our 15 SaaS link building strategies that can create a real impact to grow your business in 2026.

These aren’t theoretical frameworks; they’re proven strategies that work and have generated thousands of high-quality backlinks for B2B SaaS companies worldwide.

We have used these same SaaS link building methods at Jeenam Infotech. They helped our clients grow their domain authority by 25+ points. In just six months, many saw 3x more organic traffic. Don’t just take our word for it, these results are shared in client testimonials.

Ready to 10x your website’s organic traffic? Let’s get started!

15 B2B SaaS Link Building Strategies You Must Know About

In the upcoming section, we are going to present 15 proven strategies for SaaS link building. These methods work well and have helped us secure impeccable results for our clients. These strategies are organized into two categories based on difficulty and business impact:

Foundation Strategies (1-7): Start Here

1. Earn SaaS Backlinks Through Guest Posting

Guest posting is a popular method for building backlinks. It means writing an article for another website and including a link back to your own site.

This will enable more people to find your site and can enhance your search engine ranking, such as that of Google.

These connections are powerful because they put your brand in front of decision-makers and tech leaders who already trust the source.

“Guest posting is still one of the most effective ways to build high-quality backlinks and grow your brand.” — Neil Patel.

Feel like writing guest posts as a method to get backlinks?

Begin with searching Google: use words such as your niche + a guest post. Be careful, as most of these sites will charge you a fee, and some might also have low-quality content posted. 

This type of connection (websites) is not going to assist much. Seek sites with authoritative and professional information and instructions. Even if you choose paid sites, ensure the quality remains top-notch. 

2. Get Featured in SaaS Listicles & Roundups

Listicles and roundups are easy-to-read articles that show a bunch of helpful tools or ideas in one list. 

They save people’s time by putting everything under one roof. 

For example, articles like the one published by Zapier, which highlights the “top four keyword research tools”, can be incredibly valuable for visibility. With a high DR of 91, Zapier’s backlink not only strengthens the SEO of these sites but also drives referral traffic.

When your brand gets featured in these lists, you borrow credibility from trusted names, stay visible long after the article goes live, and often catch the eye of readers who are actively hunting for solutions. And honestly, if your brand shows up in a list where your competitors don’t, that’s a win you’ll feel both in traffic and trust. 

These kinds of features often attract readers who are actively looking for solutions, making them potential customers.

Just keep in mind, this method might take longer to show results compared to adding your product to an already popular article.

3. Master Broken Link Building

Ever clicked a link and ended up on a 404 page? Frustrating, right? That’s exactly why broken link building still works.

A smart way to do this is to find websites in your industry that have broken (dead) links, such as links connected to pages that no longer exist.

Then you contact the site owner and say, “Hey, I noticed this broken link. Want to replace it with a link to my site instead?”

Why would they say yes? Because you’re helping them fix their content and make it better for their readers.

Many SEOs want something in return before they add your link, such as payment or a guest article. And if their site is popular, that “something” can cost quite a bit.

Business websites and industry publications have even higher broken link rates (18-24%) because they link to more technical resources and vendor documentation that frequently changes.

Pro tip: Use tools like Ahrefs or Screaming Frog to spot these opportunities. If your pitch genuinely solves their problem, your link has a much higher chance of getting accepted. 

4. Create Value-driven Infographics

When was the last time you stopped to read a 20-page report? Probably never. But if you see a clean, catchy infographic with the same info? You’ll glance, learn, and maybe even share it.

That’s the secret behind great B2B infographics. They turn complex problems into simple visuals that busy executives can understand in seconds. And because they’re easy to share, they naturally earn backlinks.

For example, Elliance once made an infographic full of smart SEO and marketing tips. Mangools spotted it, shared it in their blog, and gave credit with a backlink. Just like that, Elliance scored free visibility and authority.

The point is simple: If you want backlinks, stop making boring reports. Start creating infographics that solve problems and look good doing it. When your content is useful and easy on the eyes, other websites will spread it for you.

We use them in two innovative ways:

• Adding infographics to new articles to summarize key points quickly and attract links from other websites.
• For existing content, creating visuals for older articles can also drive traffic. If authors find these visuals helpful, they might use and link to them, bringing more visitors back to the original content.

“Smart move for B2B SaaS: After you make your infographic, share it on websites and blogs that post visual content. It can help you get valuable backlinks.“

5. Leverage Brand Mentions

An unlinked mention is considered when a person writes about a SaaS brand, company, or product online without including a hyperlink to its site.

In the image below, the article discusses about Notions yet does not hyperlink to their site.

Monitor brand mentions across various publications, analyst reports, and industry websites, and follow up to request links when companies are mentioned without proper credit. 

Business publications are typically open to it because they value accuracy and completeness.

How can an unlinked mention become a linked mention?

This is easy: contact the website owner and ask them to add a link. They already wrote about you, so no need to convince them. They might ask for something in return; you can offer them an affiliate program. This can be a good deal.

6. Build SaaS Authority with Free Tools

Creating a free tool is one of the smartest ways to get people to link to your website, just like infographics do.

Take Ahrefs, for example. Out of their five most linked-to pages, two are free tools: the Backlink Checker and the Keyword Generator. Together, these tools have earned over 10,000 backlinks from different websites. Why? Because they’re useful, quick, and solve real problems.

Another great example is Surfer’s Chrome extension. It’s free, easy to use, and has already picked up over 1,400 backlinks, second only to their homepage. That shows just how valuable a simple free feature can be.

Here’s the best part: as the best SaaS link building agency, you don’t need to build a brand-new tool from scratch. Just take one of your existing features and offer a “lite” version for free. Add a usage limit, so users get a taste but still need the full product for more. This not only attracts backlinks but also shows off your product’s value.

7. Make Most of Editorial Backlinks

An editorial link is a link that a writer or editor adds to their content to make it more useful for their readers.

For example, on kcommunicate.io, the author wrote about the differences between ordinary WhatsApp and WhatsApp Business, especially for marketing. While explaining useful tools, they linked to a guide on the “Top 20 Best Marketing Tools” from Jeenam Infotech. The link wasn’t forced; it was added because it genuinely helped readers.

That’s what makes editorial links so powerful. They’re not paid for or requested. They’re earned because your content is good enough that other writers want to reference it.

You can also get editorial links added to an article long after it’s been published, especially if it’s already popular and getting a lot of traffic. This means you see a return on your effort much sooner.

Want expert help implementing these SaaS link building foundations? Our team at Jeenam Infotech specializes in building high-DR, enterprise-level backlinks that drive real business growth.

Get Your Free Link Building Audit 

Growth Strategies (8-15): Building B2B Momentum

8. Publish Research-Backed Articles and Industry Reports

Every B2B writer needs solid data to support their arguments, but not everyone has the time or resources to gather it. That’s where business research and industry reports become gold.

Original research and data studies act as powerful link-worthy content. B2B content creators constantly search for reliable statistics to support business cases, industry analysis, and thought-leadership pieces. If your report provides those numbers, your brand becomes the go-to source.

Take HubSpot’s State of Marketing Report as an example. It earns thousands of backlinks each year because marketers worldwide reference its statistics in blogs, white papers, and presentations.

And here’s the best part: even if you can’t run large-scale surveys, you can still compile existing industry data into one well-structured, easy-to-read report. Writers often cite multiple reports in a single article, so your resource could be linked again and again.

Takeaway: Data builds trust. If you want backlinks, publish research or reports that help others tell their story with facts.

9. Leverage Testimonials and Case Studies

Sharing a short review or shoutout for a business partner is a quick way to get a backlink. 

Since you already know each other, it’s easy, and they might even ask you for one directly.

Conducting a case study interview requires more effort than sharing a brief review, but it offers your brand or profile immense online visibility.

“Keep an eye on how your testimonials are helping your site show up on Google and bringing in visitors. That way, you’ll know if it’s worth doing more of them.”

Two Effective B2B Approaches:

• Business Testimonials: Provide detailed reviews for B2B tools used internally

Case Studies: Participate in thorough success stories showcasing ROI and business impact. 

Being featured in a case study like the one by Great Question is a step up from just giving a testimonial.

It takes a bit more time, but it gives your brand way more visibility online.

10. Use B2B-Focused HARO Alternatives

HARO (short for Help a Reporter Out) was a simple way to get featured in big-name media. 

Reporters would ask for expert tips, and if you replied, your name or website could get mentioned along with a valuable backlink.

That service, later called Connectively, has shut down.

The good news is, there are still tools which does the same. Tools like Help a B2B Writer or Featured are great alternatives, especially for SaaS and tech experts looking to get quoted and build links.

B2B-specific services connect journalists with expert sources for quotes and insights on business technology topics.

Google prefers content written by experts who know what they are talking about. So, companies seek the opinion of experts to include in their articles and blogs.

“HARO link building may not be a new tactic, but it’s still one of the fastest ways to build authority and earn powerful backlinks.” —Andrew Raso, Co-founder of Online Marketing Gurus.

11. Build Brand Authority with Event Sponsorship

Hosting or sponsoring events like meetups or conferences is a smart way to get your name out there.

Often, the event website will mention you and link back to your site. That’s a great way to boost your visibility and earn a quality backlink.

The real value of sponsoring events isn’t just the backlink.

Honestly, for the money you spend, you could get a similar link elsewhere for way less.

What you’re really paying for is exposure, getting your brand in front of the right people.

For example, Social Media Marketing World, hosted by Social Media Examiner, draws thousands of marketers and creators each year. 

Sponsors like Hootsuite get featured on the event website and gain visibility among a highly targeted audience.

And, of course, most SaaS startups cannot sponsor such an event. But local, smaller gatherings or webinars at the niche level can provide comparable exposure, and sometimes at a much lower cost.

12. Boost SaaS SEO Through Podcast and Interviews

Joining podcasts or interviews or sending your CEO to speak on one is a smart way to get noticed.

B2B podcast appearances often include links in show notes while building authority with audiences and industry influencers.

Sounds great, right? But here’s the twist:

Most people listen to podcasts on apps like iTunes or Spotify, but these apps don’t allow you to click on links. Plus, not every podcast even has a website.

But don’t sweat it. Just like speaking at a conference, it’s not about getting a backlink. It’s about getting noticed. If people like what they hear, they’ll look you up.

“Smart move for B2B SaaS: Start your podcast. When you invite guests, they’ll often share the episode—which means more links back to your site.”

13. Get Listed in Business Directories

Getting listed in business software directories is essential for B2B SaaS companies seeking visibility and industry credibility.

Getting your business listed on SaaS directories like G2 or Capterra is a smart move, and here’s why:

• You get a link to your website. It might not significantly boost your Google ranking, but it still provides some help.
• People actively seeking a tool like yours will notice it.
• These sites show reviews from real users, which builds trust and can nudge someone to try your product or book a demo.

Want to get started? Here are 10 great directories to list your business on:

14. Strategic 301 Redirects

Want more traffic and SEO power? A 301 redirect can help.

Think of it as a shortcut: when someone visits an old domain, they’re automatically redirected to your site, and you inherit some of that site’s link value too.

So, how do you find a good domain to redirect?

• Check expired domains in your industry on marketplaces like GoDaddy—some still carry strong backlinks.
• Or acquire a domain from another business. Neil Patel did exactly that with Kissmetrics: he took over the domain and redirected it to his own site.
  

This advanced strategy often involves buying expired B2B domains or even acquiring smaller software companies with strong backlink profiles.

If you run a SaaS business, here’s a bold play: buy another company or tool that complements your product, then merge it into your main offering instead of running it as a separate site. That way, you get the backlinks and strengthen your core product.

Of course, this isn’t a cheap trick—it’s a serious investment. You wouldn’t do it just for the links, but when done strategically, the SEO payoff can be huge.

15. Scale SaaS Link Building Through Q&A Communities

Q&A sites like Reddit have been showing up at the top of Google search results a lot lately. For example, if you search for “alternative to ActiveCampaign,” you’ll probably see Reddit threads listed before blogs or company websites.

Reddit and Quora might not be the first places you think of for SaaS link building, but they’re super helpful. Unlike guest posts or paid partnerships, you don’t need permission to share links here, and it’s free.

It’s one of the easiest ways to get backlinks. Find questions related to your product or service, provide helpful answers, and include a link where appropriate.

The key? Be honest and helpful. You will gain trust by communicating and assisting people by providing practical advice, and people will upvote and share your answers. The more the upvotes, the more the visibility.

Your responses may be removed if they are off-topic or seem too pushy. This may cost you credibility or even result in being banned from the forum or community.

Need help identifying the best backlink opportunities? Check our comprehensive guide on how to get quality backlinks to understand quality vs. quantity in link building.

FAQs for B2B Saas Link Building

Let’s wrap things up with a few common questions about link building for SaaS businesses.

1. Do Backlinks Still Matter in 2026?

Data from Ahrefs, Semrush, and Search Engine Land shows top-ranking pages still win because of strong backlink profiles, especially as ads and AI answers push organic results down.

2. What makes link building uniquely difficult for SaaS companies?

SaaS is overcrowded and trust-driven. New brands lack authority, relationships, and visibility, creating a cycle where links require visibility, and visibility requires links.

3. How B2B SaaS link building differs from traditional industries

SaaS buyers research deeply, so links work best when pointing to high-value content like blogs, case studies, and guides, not sales pages. Global reach, partnerships, and content relevance matter far more than paid links.

4. What are the biggest challenges in SaaS link building today?

Links decay over time, products evolve fast, and Google updates cause volatility. SaaS teams must continuously build links while proving long-term ROI.

5. Is relying too much on AI content risky?

Yes, AI helps with drafts but lacks originality and depth. Human insight and expertise are what attract high-quality backlinks.

Final Words

We hope our guide to 15 SaaS link building tips adds value to improve your link building practices.

From infographics and free tools to research reports and smart redirects, these saas link building strategies work because they create real value for people.

The tricky part? Doing it consistently. Building links takes time, effort, and strong connections. That’s not something you can build overnight.

This is where professional SaaS link building services make the difference. At Jeenam Infotech, we’ve helped 200+ SaaS companies boost their domain authority and drive qualified traffic through strategic link building campaigns.

Want to see these tips in action? Get in touch with Jeenam Infotech today, and let’s start building links that drive growth.